Real Call Center Agents Spell the Difference To Small And Medium Businesses

Have you ever experienced placing a call to inquire about a certain product, only to get a voice mail response? As if this wasn’t enough, you had to go through a series of menus, wait behind a “queue of callers”— for a good 15 minutes. The final blow on proverbial coffin, however, was the company’s reply to your query, or lack thereof.

While it’s no secret that voice mail service has been a favorite among many folks in today’s fast-paced lifestyle, one major drawback of this setup is its lack of one’s personal touch. More often than not, many potential customers are driven away (or turned off) due to the lack of a reply from the company’s phone representatives with whom they made an inquiry. As a business owner, such a scenario can be a huge blow on your bottom line, as well as your company’s overall brand image.

Take heart, though, as there are companies that employ “live” customer service agents, particularly true for those that engage the services of an inbound call center. An inbound call center, as the name suggests, acts as the company’s personal link with its customers. It serves as your major front liner that can effectively “make or break” your reputation. What a contact center can offer is a solution that drives efficiency in business operations. Even a single customer call center agent can perform several tasks, all of which are geared towards giving clients a more “personal touch”.

So why not check out how inbound call center services can help your business grow. It’s the kind of touch that can spell the difference between a lost sale and a done deal.

The State of the Philippine Call Center Industry: What Small Businesses Need To Know

The call center industry in the Philippines continues to grow despite threats to shift customer service jobs back to the US – the largest market for outsourced call center services. The Philippines has remained No. 1 offshoring destination over the last 10 years, and will continue to enjoy twice the opportunity in the next 5 years. No wonder the country is considered the World’s Call Center Capital by the international community.

In 2011, it posted a healthy 18% growth even at the height of global crisis with 21% CAGR over the last 5 years. There are 816,000 jobs created in this period and posted US$14.7 billion in revenues.

There are limitless opportunities to grow with global demand. Can the industry sustain its ability to deliver?

Listen as Magellan’s chief executive officer Fred Chua talks about how the call center industry in the Philippines can impact the growth of small and medium businesses.

 

Social Media: The Newest Essential Tool For Small Business Customer Service

Social media has been getting a lot of good press lately. Social makes it easier to connect with friends, colleagues, and families. It is fun, engaging, and collaborative. Ideas spread to different communities across the globe.

Today, customers are turning to social networks to find answers by asking other customers about their experiences. Social networking is slowly making inroads in the world of business, turning into a collaborative tool. Many small and medium businesses are benefiting from its ability to drive customer engagement because it can finally create a “more personal” dialogue with influencers and end users.

Even as socializing on the web grows, some small companies are still figuring out its value in winning and keeping customers. The good news is that marketers are discovering its importance in building a better customer service.

The latest study released by independent research firm Forrester Research Inc. shows that 27% of web shoppers use online communities like consumer forums to ask questions about a certain brand or product. Online communities are great places for small businesses and retailers to share their views, and promote their products without the big advertising budgets. Despite its meteoric rise in the online world, findings show that social media is still behind the most established platforms. It reveals that telephone and live chat – services usually provided by a call center – are still the most effective channels in terms of usage and level of customer satisfaction. Twitter, a popular social media web site that allows users to send messages in 140 characters (usually called ‘tweets’), is establishing strong reputation for handling customer concerns. The same study says that customers are depending more on Twitter and call center live chat than they were 2 years ago.

Here is how the study gathered findings from US-based consumers about finding customer service in 2011:

Telephone 68%
FAQs 60%
E-mail 54%
Live chat 37%
Click-to-call 27%
Online forums 27%
Simultaneous screen viewing by consumer and customer service agent 25%
Virtual agent 24%
Mobile text message 20%
Twitter 19%

Here are percentages of the study about US-based customers saying they were happy with each customer service channel. These were from their experiences before Forrester’s study in October 2011:

Telephone 64%
Live chat 62%
Simultaneous screen viewing by consumer and customer service agent, 59%
E-mail 58%
Click-to-call 57%
Online community 55%
Virtual agent 53%
Mobile text message 20%
Twitter 55%
FAQs 51%

When used strategically with the rest of the communication channels, social media can bring value to both small businesses and their customers. Ultimately, it complements the use of call center services, whether through phone to handle orders or chatting while taking the e-commerce checkout route – to serve customers effectively.

Source: Forrester Research Inc.

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Does Your Small Business Have Proactive Customer Service?

Customer service is the new marketing. Technology-savvy marketers have been repeating this line several times as mantra applied to different industries.

Today, customers have become instant journalists. Their personal experiences – good or bad – with businesses can shape perceptions. With the attractiveness of social media, customers already have the power to voice out their thoughts and share their experiences to millions of people across the digital space. More often they hold the ability to spread the word (a.k.a. word-of-mouth advertising) and thus minimize spending on promotions.

As comments buzz around social networks, it is clear that consumers no longer accept services that still leave them frustrated after a call; they feel they do not deserve it. While it is impossible still not to get negative feedback from dissatisfaction, SMBs can improve their customer handling skills with a more proactive (not reactive) customer service.

Be responsive

Here is one of the many strategic ways of becoming proactive: Deal with customer complaints today and tomorrow. The complaints referred here are not the concerns your phone representatives in the call center hear but what can happen in the future. Proactive service provides customers with meaningful support by identifying their specific needs and anticipating any issues. They can be determined through the use of customer analytics, or tools like CRM and customer databases.

But what sets companies apart is through a more personalized approach with customers. When it is personalized, it is whittled down to the basics of one’s interests as simple as having a Facebook community page. In a recent survey made with internet retailers and small businesses on the subject of e-commerce opportunities this year, fifty-five percent of respondents said they plan to improve their cross-channel capabilities – mobile, live chat or social media. Proactive customer service is when we foresee any possible problems and curb them before they become worse.

Interaction with the customer call center enables organizations to step in and deal with an issue or complaint and move forward quickly. At the end of the day, a proactive customer service from a call center makes the small business a real hero.

Even in the digital age, the role of contact centers has never been more defined. It remains the ultimate point of contact for handling complex issues or problems like shipping delays, billing discrepancies, faulty gadget etc. This is where proactive support comes into play.  The call center creates positive impression – showing they are responsive, aware, and accommodating. Any company who understands its critical importance wins, earning trust from followers, drawing out a long-term relationship, and improving a better bottom-line.

Toll-free Numbers Available To UK and Australia-based Businesses

Good news to all small and medium business owners in the UK and Australia.

Toll-free numbers are now available for your inquiries on call center services. Call Magellan Solutions today using the following numbers:

UK Toll-Free:  +4 480 816 83475
AU Toll-Free: +61 1800 247 724

For more information on Magellan Solutions’ inbound and outbound call center services for small and midsize companies, contact us today.

 

Quality Service: The Trademark of the Hospitality Industry

by Christian Morales, Online Marketing

How do hotel operators define ‘quality service’? They say it is more than just beautiful words and images that customers see in a trade magazine.

The hospitality industry has been thriving through the years because of its true commitment to outstanding customer experience. It has been known for its personal touch, warmth and friendliness. Here, the Customer is really King and Queen. Customer service is a remarkable feat for an industry that has been enjoying steady growth globally since 2007.

But the biggest challenge for hotels, motels and inns is to offer the same level of service to different types of customers. People will always look for genuine hospitality, which begins as soon as they step into the foyer to bask in its ambiance. Every detail – guest rooms, food, gym facilities, and spa – is carefully planned to ensure they make a lasting good impression. Customers will always take note of the hotel’s environs and how they are treated by its staff. Hotels know that delight happens already at the beginning – from checking in to going up to the assigned room. And it does not end there. Minor requests like bed sheet colors and food in the restaurant, quality is at the very hallmark of them all.

Consistency in quality service is what customers look for in hotel establishments, whether it is rated five or four stars. Hotels excel in a field where they know they must keep up to retain their loyal patrons. They pay close attention to detail even from the way they handle customer service. Outsourcing a reservations call center is becoming a necessity even for small and midsize hotel operators. It can help them manage calls anytime of the day. It pays to have professionally trained customer call center agents engaging customers and attending to their requests. Companies should consider this as an investment that impacts their revenue. Customer service after all is the new marketing which empowers customers to give their two thumbs up to companies that do a remarkable job.

The Philippines is the new call center capital

The exponential growth of the call center industry in the Philippines is nothing short of spectacular. Thanks to the country’s strengths – educated workforce, quality labor, competencies, cost, and location – it has become the world’s mecca for voice-enabled services, where answering services, order taking, technical support, and customer service of businesses are handled.

The Philippines remains a great choice since it is a country that has been steeped in Western culture, particularly the United States. On a typical day, an American caller talks to a supposedly native English speaker, who turns out to be someone from another part of the world. Americans cannot tell the difference these days because they speak with a Filipino telephone representative whose accent and communication skills are on par with a professional onshore. US-based businesses are also citing the capital cost reduction, but cannot emphasize enough the high level of attention, care and hospitality of these “Americanized” professionals. This makes the outsourcing industry a success story: Customer service managed with the highest level of professionalism and efficiency – at a fraction of the cost.

Top industry officials, however, say that the move to hire Filipinos is not merely about lower wages. They say that Filipino agents are worth the extra cost because American customers find them easy to understand, not to mention very engaging even during an actual conversation. It also helps that they learn the American culture early on in life, coupled by years of education in high school and college, where English is the primary medium of instruction.

Getting better
The call center story did not start here. The offshoring of call centers rose a few years ago and started big in India, which employed as many as 350,000 call center agents. But latest statistics show that there are more than 400,000 Philippine-based phone agents who are working nights talking to mostly American consumers. Now seeing the value and the expertise of an offshore call center, businesses from other countries such as Australia, New Zealand, UK, and Europe have outsourced their customer service operations to the Philippines.

This year, the Philippines overtook India in terms of expansion and revenues. The financial rewards of outsourcing to a call center in the Philippines have been benefiting even small and midsize enterprises as the call center business continues to grow as much as 30% a year, compared to 10-15% per year in India. Executives are expecting the country to rise not only in its reputable call center expertise but also in back-office services like legal processing, animation, data entry, software engineering and accounting.

Call center order taking and live chat services increase retailer sales during holidays

Online-based retailers might again witness an influx of orders this holiday season if they bring to fore an important feature that made last year’s shopping successful: free shipping. According to market research company Forrester Research, free shipping catapulted sales in 2010, making it one of the most critical factors for business growth.

As small- and midsize online retailers throw in free shipping service on top of enhancing their online storefront to make shopping more conducive, they cannot miss out this most important feature– live chat and order taking services.

Live chat is fast becoming an important feature for improving a company’s customer service. This is usually a program designed to assist online shoppers with their concerns. This makes their shopping experience more fulfilling because it is fast, easy, and convenient.

Forrester said that live chat services can yield an estimated 105% return on investment for businesses of any size. It has the capability of increasing sales by allowing call center agents to cross- and up-sell products while customers are in the process of selecting items or checking out. Live chat keeps the sales cycle moving by providing a platform for handling questions and queries.

Order taking service is a call center service similar to live chat but the transaction is made through telephone. Agents are on hand to serve customers and take orders, closing and processing these orders as soon as possible. This offers peace of mind to customers because they know that a live person is taking care of their transaction from start to finish.

Small and medium business owners may want to consider getting a live chat and order taking services through a call center, with its core competencies going far beyond mere customer service. Real providers can assign agents who are properly trained to make proactive conversations with customers, and are readily available 24/7 to help, even on holidays.

Exploring Options Other than the Options of Fear

by Margaux Panlilio, Quality Supervisor

It’s September, so that means a new batch of graduates will join the working community. After years of hard work – congratulations guys, you deserve it!

I am sure that we’ve heard this most of the time – they will all exhaust their power and might to look for a career field parallel to their course and consider the call center as their last resort, or even on their ‘no resort’.

If this is the industry where jobs are in demand, why don’t most college-educated individuals try and consider contact center a major career target? Are they scared by the reality of failing, fearing that people will look down on them?

Think about it: Why do you want to answer customer calls when you majored in engineering back in college? What’s stopping them? Is it the job or is it fear or is it YOU?

Fear is the biggest killer of initiative in the world. There have been countless of people throughout history and even today, who set out to do something, and are paralyzed by fear. Like most graduates, they fear of failure to start a career based on their course, fear of appearing different from their friends in college, and even fear of being ridiculed for taking a stand for an outbound or inbound call center career.  These are not just for graduates but also for unemployed Filipinos out there. ‘Fear’ has prevented millions of people from achieving their goal … yes, just ONE – ‘Success’.

Courage isn’t an attribute of not having fear, as many believe. Only a fool has no fear. Courage is the ability of overcoming fear of doing it, even though you are afraid; that quality is one of the greatest differentiators between the successful and the fearful. No wonder these two words, Fearful and Failure almost sounded and spelled alike. I am not saying that you don’t fear anything or anyone (this helps balance things out), but when having fear is already getting on your way to success, then ‘Fear’ is not the problem here, it’s YOU… you are putting an “i” to fearful… jumble the letters and you’ll get “FAILURE”.

Every inventor in history has had a vision of doing something that others said was impossible. While those others sat along the sidelines, verbally throwing stones at the inventors; they went on to complete their vision. That doesn’t mean that they weren’t afraid.

History recounted that Orville Wright had fear in his heart when he took that first powered airplane flight in 1903; So did Chester Carlson, when IBM turned him down, not wanting to invest in his new ‘Xerox machine’; and Steve Jobs feared his future when he was kicked out from Macintosh when he was 30.

But, what made these men and others successful was their ability to overcome fear by not letting it represent themselves, not putting the letter ‘i’ in fearful.
For fresh graduates who are looking for their first job, fear is almost impossible to dismiss. But, to overcome it, one needs something greater. That something greater is a vision for your successful future. Where will you be in 20 years? This call center industry is already 10 years old, and everyone working here still feels the industry itself is ‘very young’. Have you imagined that this may be the right one for you?

The quality of courage to explore another industry belongs exclusively to those who have that sort of vision and that kind of heart for success. Remember, you may not be a success the first time, but you’re not a failure until you’re giving up without trying.
Are you ready for us? Stand up and create your resume, then listen to your favorite billboard toppers, and get ready for ‘One Day Application’.

US-based online retailers enjoy double sales growth

The latest comScore report confirms that more American customers are purchasing products online. comScore, known as the global leader in measuring the effectiveness of digital platforms, released this new study in public in conjunction with the US Retail Spending Report for 2Q 2011.

The report reveals small and mid-size organizations in the Unites States enjoying a lion’s share of market profits. The top 25 online retailers have taken a smaller percentage of the total sales compared to last year.

The double-digit growth in retail spending is largely due to the increase in buyers, with 70 percent making at least one purchase from an e-commerce web site. Products considered bestsellers of the season were consumer electronics (except peripherals), computer hardware and software, and event tickets.

The use of social media has driven more users to purchase products and services online. Facebook, which currently has 150 million users in the United States, is key to the trend’s massive explosion. The web site allows businesses to create fan pages where they can feature their offerings, and invites members to “like” these offers from their profile page. Other social media tools have also played a big role. These are Google+ (the search engine’s own version of social networking), which can be connected with Google-related products like Places, Checkout, Offers and Adwords; and micro-blogging sites such as Twitter.

Amid the rise of social networking in internet retail business, customer service continues to provide unparalleled support to tens of thousands of online-based consumers. Even after a purchase, customers usually seek the assistance of a live call center agent for any issues and questions on a product. Inbound call centers are also helpful in providing clarifications before web site visitors make final purchases. Customer service call centers after all offers real-time 24/7 after-office support, even to the point of processing a sales order while on the call. Online buyers feel more secure every time a live order taker assures their orders being processed.