It’s no secret that a lot of companies spend a truckload of cash on advertising. Paying for expensive prime television ad spots, huge billboards, and even getting celebrity endorsers on board are just some of the ways to attract customers.

Did you know, however, that you Lean and Meaty meat shop doesn’t need the services of NBA sensation Jeremy Lin to win meat lovers’ hearts? You can start by providing top-notch customer service. And a good place to start is your very own customer service call center.

In fact, take those words to heart—“call center”—and actually use it to take in customers’ calls. Don’t greet your customers with incessant ringing, busy tones, or worse, grouchy telephone reps.

While you’re at it, make customers feel that they’re special by giving them the personal touch whether it is a help desk call center support you provide or email chat. Take the time to listen to their feedback, process and follow-up on their orders, or see them through any issues. If they say they want less fat and more lean portions, give them what they long for.

Advertising is great, and that over-the-top Super Bowl commercial will surely make people sit and notice. Yet nothing beats stellar customer service even for a simple order taking service. In the end, it will give you more than just 15 minutes of fame.