excellent-customer-supportTo a businessman, the term ‘competitive edge’ means a whole lot. In simple terms, it essentially means that you have a “leg up” over the next guy. This can be done via your product lines or brands, or better yet, your quality of customer support.

Supporting your clients is the key in today’s uber-frantic marketplace. It isn’t enough to offer a great product; it is best to back it up with excellent service. And what does top-notch support mean? Here are some “Do’s” to help you out.

Pay attention. If customers have a complaint about a faulty water heater they purchased from your store, attend to the problem immediately. Don’t even think about babbling stuff about your “No return, no exchange” policy. Check to see what they problem is first—it might just be a small fix. But whatever it is, fix it immediately.

Speaking of complaints, these are your cue to make things better next time around. Talk to your suppliers and remind them to be more careful. Instead of letting it drag you down, let it give you a hefty boost.

Know what customers need and want. Get ahead of the game. In the age of tweets, shares and likes, it is important to get ahead of the game. Get to know your customers and see what they are looking for in your product or service. Why not “proactively offer these goods, instead of simply reacting to their whims and wants. Read their minds, in other words.

Go the extra mile. This makes your customers’ day. If they call you up to ask for help on how to configure their smartphone, don’t just do so for the sake of getting the job done. Why not email them a quick “how-to guide, which they can refer to next time around. Or offer for them to always feel free to call back should they need any help—no matter how trivial it may be.

Yes, ladies and gentlemen, customer support, if dished out right, can definitely take you to the next level. Oh, and great products will truly seal the deal. Visit www.magellan-solutions.com our web site and find out how we can help your business deliver the best customer support.

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