Being early has its rewards, they say. Arriving early for an event gets you good seats and the view without the distractions every time people stand up. And reserving early for a restaurant this Christmas season pretty much does the same thing—albeit with a good table to boot.

But is your business prepared to meet and catch these “early birds”? More specifically, is your reservations call center team ready for them?

If not, then make sure that you’ve got more than enough call center agents, especially those manning the call center service channels. The holiday season is the peak season, and a lot of customers already know this. This is why a good number of them flock to your customer service call center hotlines and online portals as early as October—or earlier.

Aside from ensuring that customers won’t meet any busy tones or unanswered emails, check to see if your inbound contact center team knows what’s going on—with the latest promos, latest table reservations status, and the like. This saves them the embarrassment—and customers, the anguish—of mixing up tables and function rooms during the mad holiday rush.

It’s cool to catch the early bird. Just make sure you can do so.