Communication, they say, is the key to any successful relationship. Family, best friends, sweethearts, even business associates need to constantly talk to each other to know what’s going on in each one’s head and heart.

Believe it or not, the same principle holds true for you and your customers. You need to constantly communicate with your clients in order to establish a solid business relationship. And we’re not simply talking about the “how would you want your steak done” kind of chit-chat. We’re not saying that chit-chat is bad for business. On the contrary, a bit of friendly chatter may just be what the business guru ordered to help you run a successful steak house.

While you’re at it, why not open up your customer call center to allow clients to voice out any concerns. It can likewise be a good channel where they can offer a few suggestions on new ways to cook that slab of beef, or to put in more greens on the menu.

How about getting in touch with them via email or Live Chat and invite them to come over on special occasions—make them feel like they’re friends of your company? Of course, communication isn’t just about hearing what they’re saying—it’s actually listening. This means doing something about that complaint, request, or other things they could be asking of you.

An outsourced call center can play a big role in handling them. So spend some time with your customers. Talk to them. Simple conversation can go a long way.