We’re all suckers for positive feedback.

Whether we admit it or not, we’re all ears when it comes to listening to something good being said about us. On the flipside, we’re almost deaf when “negative” comments are hurled our way.

Your thriving business, however, can set itself apart from most other companies (who often act like the example above) by taking in both good and not-so-good feedback. And did you know that doing so shows that you’ve got top-notch customer service?

That’s right. When your company listens to customer feedback through your very own customer call center, it shows that you value what they have to say. But go a step further while you’re at it—don’t just listen to the good stuff; take the negatives as a challenge to do better. And you might want to go the “full monty” by actually doing something about those comments. This will really make clients feel they’re special.

Here ‘s the good news: The reason why products and services would dramatically improve is because businesses have listened – and have taken action. Your call center service agents can gather these comments and make sure that they reach you come review time.

So listen up, business owners. It’s the best customer service move you’ll ever make.

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