With over 400 million users, LinkedIn is one of the largest platforms for professional networking and social media customer service. While it might not have the same level of popularity of Instagram or Facebook, it has one of the highest visitor-to-lead conversion rates out there. Primarily targeted at professionals, the site is excellent for widening your brand’s customer reach. It lets you connect with professionals from every industry – many of whom are potential customers.
Make LinkedIn work for your business with the following tips:
- Optimize your profile.
Put your best foot forward by including complete but concise information about your business. Use high-quality images and mention industry-related keywords so that it becomes easier for potential customers to find you. You can also customize your public profile’s URL in order to distinguish yourself from other LinkedIn users.
- Share valuable content and make regular updates.
LinkedIn makes it possible for users to share content on its platform. This gives you the opportunity to demonstrate your expertise and offer industry insight to other users. It also gives you the chance to provide social media customer service through your public profile if anyone makes inquiries or voices concerns about your brand. Your LinkedIn content should serve valuable and fresh information about your company to the customers before they even ask for it. Post regularly so that users know that your profile is still active. With these, the best of customer care is possible.
- Avoid spamming and hard-selling.
People use LinkedIn to gain insight and exchange information with other professionals in their industry. That said, spamming them with product promotions and hard-selling your brand is likely to turn them off and discourage them from engaging with you. Keep posts and conversations to relevant topics. Likewise, avoid flooding other users’ groups and profiles with posts about your goods and services.
- Join active groups.
There are numerous LinkedIn groups that talk about your industry. Join the active ones to make sure that your posts don’t go unnoticed and to ensure a high level of engagement. These groups can introduce you to valuable connections and help you expand your network. Choose the ones with members who share similar goals and motives.
- Participate in conversations.
Once you’ve joined an active group, make sure to respond to posts and offer assistance by way of advice or insight. This establishes your presence within the group and makes it possible for other users to view you as a leading voice in your industry. Be ready to respond to any comments that other users leave on your posts as well. If you do get involved in heated arguments, try to resolve these exchanges as diplomatically as possible.
- Examine your analytics.
At the end of the day, tracking the analytics of your strategies on LinkedIn is the only way to know if your tactics are working. This also helps you determine which methods are working and not working for you so that you can change course if necessary. This also lets you identify which groups and activities generate a high amount of visits and interactions to your company site.
With these six tips, we can wrap up that customer service is not only about answering inquiries and complaints from customers. It is this whole process of putting your customers in the most convenient state whenever they visit any of your company’s channels – for instance, LinkedIn. Through optimizing your profile; sharing valuable content; maintaining engaging conversations; and avoiding spamming, customers will feel a very good digital environment that reflects the integrity of your brand. And by examining your LinkedIn’s analytics, your company can further improve that customer experience through adapting to the specific needs and wants of customers. Because after all, customers are the lifeblood of any business.
Planning to have your social media customer service management team? Outsource to Magellan Solutions. Contact us today.