Life is filled with a lot of questions. “Why is the earth round?”, “Why is there so much poverty?”, “Why did the chicken cross the road?”—these are just some of the questions that we usually face each day.

As a business owner, we’re sure you have your own set of questions—hard to answer or otherwise. But one question you should be asking yourself is “Why customer service?” But do you, your business partners, and your staff really know why you need to extend excellent service through call center services to your clients?

Simple: it’s about giving back to your customers who placed their faith in your product or service. Beyond the profit, however, you owe your clients impeccable customer service because they placed their trust in your company.

Consider Mrs. Fields, who bought the latest oven from your friendly electronics depot. After searching far and wide for the perfect model, she finally went and bought it from your store. Then there’s Mr. Ching who didn’t do much research on the accident insurance he availed of from your firm, but went ahead because he trusted your brand. In either case, both customers had a lot of other choices out there, yet they chose you.

So just like the chicken that crossed the road, why extend relationships with a customer service call center, you ask? Why not?