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Soft Selling Is A Game Changer When It Comes To Inbound Telemarketing
Ever heard of the magic of soft marketing? It’s like the subtle art of persuasion that doesn’t feel like persuasion at all.
Welcome to the world of soft marketing through inbound services! This is where businesses weave a web of attraction, drawing customers in like a warm, inviting embrace. There are no aggressive sales pitches or intrusive ads – just a gentle, irresistible pull.
In this journey, we’ll unravel the secrets of how soft marketing and inbound services join forces to win hearts, minds, and loyal customers. So, buckle up and get ready to explore the enchanting realm of marketing that leaves everyone saying, “Yes, please!”
What is Soft Marketing?
Nowadays, a good business is not about one-off selling. The playing field is now all about nurturing customers. This is to encourage a stream of repeat purchases.
How does that change in principle affect how inbound telemarketing works?
Well, telemarketers are now viewed in a consultative role or as advisers. This means that when a prospect calls to reach your business, they expect they’re only sometimes offered a sale by a pushy sales rep. Instead, they expect your inbound call center agent to address their needs.
How can you market my product and services, then? Let’s dig more eon this issue in the section below!
How Does Soft Marketing Relate With Inbound Telemarketing?
Today, the proliferation of fake news and clickbait advertisements made people more skeptical about the media, advertising, and being “sold” to. Only 4% of Americans believe that companies advertise with integrity.
This means advertisements and marketing are here only to gain profit. They believe they’re not there to address the customers and solve their problems.
That is why relationship and trust building is the key to retaining customers. Something that works best with soft marketing inbound call center. In this model, prospects took the first step in laying out their needs. The key to success is encouraging them to take the next step for your business to close the deal.
Essential Steps To Transform Your Inbound Telemarketing Into Consultative Selling
Already seeing the countless benefits of soft marketing? You’re not alone! Here are some tips to keep in mind as you get started on soft marketing through inbound services!
- Focus on talking about the prospective customers.
- “All about the prospect” approach
- Ask questions if the prospect needs the product.
- Qualify the candidates if they fit the service or product offering well.
- Focus on providing solutions to the prospect’s needs,
- Encourage the option into the next step of the sales cycle.
- The candidate does most or an equal amount of talking throughout the call.
- Strategically pitch around probing sales questions.
- Talk about benefits, problems, ROI, and client examples to interest prospects.
- Focus on the prospect’s interests.
Remember, soft or consultative selling is about subtle persuasion and casual language. This means creating a low-pressure sales experience for your prospects. Successfully doing so encourages 57% of your options to proceed with the purchase.
Magellan Solutions Is Your Inbound Service Provider For Consultative Selling
Our inbound and outbound telemarketing services comprise talented professionals trained in soft selling or consultative approaches. We understand the need to change the system as customers and market behavior change.
Our inbound call center agents are well-versed in the most effective selling techniques. You can trust that we constantly train and retrain them!
This is our pledge to make sure they are influential advisors for your business. They’ll be critical players in extending intelligent and value-adding conversations to your prospects and customers.
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