Today, customers are turning to social networks to find answers by asking other customers about their experiences. Social networking is slowly making its way into the corporate world, turning into a collaborative business tool. Many small and medium businesses are benefiting from its ability to drive customer engagement because it can finally create a “more personal” dialogue with influencers and end users.
It is the ultimate goal of small business owners to adequately serve customers and knowing how positive they are with the product or service offers. There is a renewed sense of energy that drives us to move our enterprise a notch higher and we may need professional assistance to achieve this. To serve your customers powerfully, consider 2 choices: Setting up or outsourcing your online customer service to an inbound call center.
The recent ATG research study reveals that 30% of customers use three or more channels for a single transaction. Even with the convenience provided by the Internet and the emergence of mobile marketing, data still reveal customers employing the most traditional means – store visit and customer service – for their buying decisions.