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Do B2B Influencers Have Power Over Telemarketing Philippines?
Influencers have become a hot topic because of the increased significance of social media even in the business world. It has created a whole new set of influencers and also brought offline influencers to the online world, where the buyers are.
Yet, there’s a set of influencers we tend to forget. They have an offline influence on buyers but are not active on social media.
Should you use online methods to find them? Maybe. Should you use offline influencers to influence online buyers and decision-makers? Maybe.
Undoubtedly, though, you can strengthen your B2B influencer marketing performance by including both offline and online influencers.
B2B lead generation companies in the Philippines are the basis for B2B influencer’s marketing strategy
In the B2B world, where deals are bigger and they can take months or even years to close, numerous people get involved in different phases of the purchase process.
One of the main aspects involved is telemarketing services in the Philippines.
Believe it or not, B2B influencers based their strategies on call center services Philippines. Some of the top B2B influencers that have done so are:
- Jay Baer: President of Convince & Convert
- Seth Godin: Founder of altMBA and The Marketing Seminar
- Rand Fishkin: Founder of SparkToro, and previous founder and CEO of MOZ
- Dave Gerhardt: CMO for Shopify’s Privy
- Ryan Deiss: CEO and founder of DigitalMarketer.com
What telesales company Philippines has adapted from B2B influencers in improving SME services
Magellan Solutions offer a list of B2B influencer marketing strategies that move the needle in any industry and for companies of all sizes.
1. Conduct internal research (online and offline).
Here at Magellan Solutions, we do this by reviewing how we worked with past and current clients. Through the various stages, we can run a data-filled internal survey result.
To get better results, we coordinate with sales and pre-sales telemarketers of clients for us to identify the prospects they were able to make.
Through the telemarketers’ help, we will be able to help you gain prospects and guarantee them sales.
2. Understanding and researching business personas.
Understanding your business personas will help identify and prioritize changes to your offering based on what your customers need the most.
Marketing can use buyer personas to build effective strategies.
One way to make this strategy useful is by using CRM system tools. Through CRM tools, we can already gather a database to make the needed adjustments to your offered product.
You can then use your personas to guide the direction of your work. For instance:
- Product development can use buyer personas when building product roadmaps. Personas will help them identify and prioritize changes to your offering based on what your customers need the most.
- Marketing can use buyer personas to build effective strategies. When creating content marketing strategies, for instance, personas are critical. They help to focus keyword research efforts and are used as references when crafting copy. They can also help in the identification and prioritization of promotional activities.
- Buyer personas can also help your sales team build rapport with potential customers. By understanding what the prospect is dealing with and coming prepared to address their concerns, your sales team will be much more effective.
- Customer support teams can use personas to better serve your customers. By being trained on the problems your customers are trying to solve with your product and the frustration it causes when things don’t work out, your support team will be able to show more empathy. A little compassion can go a long way when dealing with an angry customer.
3. Hiring from telemarketing call center Philippines.
Once you hire a telemarketer, you can expect them to deal with the whole sales process.
They start by promoting free trials of services. After a predetermined time on the free trial, they will then gather the customer’s reviews via surveys. After all, telemarketing is not all about only social media. Rather, it is reaching out to people on all possible platforms.
Lastly, our telemarketers highlight the customer reviews that show their satisfaction with the service.
Online customer reviews appear to be a great avenue for grabbing consumers’ attention and increasing sales. The importance of customer reviews is tremendous as they are very helpful to a vast majority of consumers and they are also responsible for securing your online visibility in search rankings.
What you gain from Magellan Solutions when you choose hire telemarketer Philippines
B2B influencer marketing has carved its own path. Success is less about the one-and-done “viral” efforts common in B2C marketing and more about generating a regular undercurrent of interactions with industry influencers.
The biggest benefit of this strategy? It makes influencer marketing accessible to nearly every business. You may not crash your servers with a successful campaign, but you can build credibility for your content, product, and brand.
Here at Magellan Solutions, we believe that B2B influencer marketing has become one of the most effective customer acquisition channels.
However, it’s not easy to implement. Building relationships with the industry’s most influential voices takes time and skills.
In our humble experience, the best solution is to give maximum value to these power users, ask for nothing in return, and let karma do the rest.
This way, we managed to build a lasting connection with dozens of clients that brought hundreds of thousands of users to their products and/or services.
Find out more about this innovative B2B strategy by filling out the form below. We’ll get back to you with a quote and even other services we think you might find helpful.
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