Customers in the UK are likely to spend more money buying online if web-based retailers give them better customer service, according to the survey by Swedish firm Avail Intelligence. The online survey was conducted between June 29 and July 1 to 2,107 adult consumers.
Here are the rest of the firm’s findings:
In all, the survey clearly shows that customers will consider shopping on the Internet if they experience the same kind of assistance offered in a physical store. Customer service, whether through inbound call center or live chat, is fastly becoming a necessity to succeed in the ever-changing marketplace.
Source: Avail Intelligence
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