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What is User-Generated Content For BPO Philippines?
UGC is becoming a mainstay of any marketing strategy. Integrating UGC into brand marketing campaigns helps acquire new customers, drive loyalty, and increase revenue.
Additionally, UGC can be used across multiple channels and platforms. It is especially effective when used in visual e-commerce.
BPO Manila Philippines was adapting UGC to boost the E-commerce brand
User-generated content (UGC) is any kind of content created by contributors, typically your customers, without any compensation in return.
UGC takes a variety of forms, including:
- Simple text, like reviews and testimonials
- Pictures
- Videos
- Forum posts
- Blogs
UGC is extremely valuable in making a purchase decision. Sourcing UGC is the easy part because customers are out there generating it every day.
Magellan Solutions then takes a step further with your UCG by:
Promoting brand values
It’s vital to define what your brand stands for and what your values are.
Whatever your brand values, UGC is one way to connect with people who share the same values.
Consider the fashion industry. Many brands are famous for airbrushing size-zero models to unattainable beauty standards.
Swimwear brand Aerie stopped retouching photos and used only unairbrushed models in its ads.
Additionally, for every Instagram user who posts an unedited photo of themselves in swimwear using the hashtag #AerieReal, the company donates $1 to the National Eating Disorders Association (NEDA).
Showcasing the benefits of your product
When your product is difficult to showcase on a visual platform like Instagram, you have to get creative with your user-generated content campaigns.
Software companies have been a pioneering force. Instead of showing screenshots or stock photos, they’ve let users share their pictures using hashtags.
The software company Adobe got into the act. It uses the hashtag #Adobe_Perspective to let people share picturesque content they have created using their product.
Users get the bonus of sharing their work through Adobe’s Instagram channel.
The company also runs seasonal and monthly campaigns, using the hashtag #AdobeUnexpected to highlight interesting and unusual visual works created by its customers.
Creating customer testimonials
One of the most basic forms of user-generated content is the testimonial.
Simply taking the words from your customer reviews and highlighting them on your site can be incredibly powerful. Your buyers will love seeing their words in lights, and other users will be encouraged to write more reviews.
E-commerce home furniture brand Wayfair did that when it asked its customers to post photos of their Wayfair furniture in their homes, using the hashtag #WayfairAtHome on Twitter and Instagram.
Instead of professionally taken product photos on the company website, consumers can see pictures of Wayfair’s furniture in real homes.
Using major events and holidays to gain exposure
E-commerce brands can run campaigns that coincide with important national events and holidays to increase exposure and engagement.
M·A·C (Make-up Art Cosmetics) took advantage of the trend for ambitious and creative Halloween costumes and make-up to create the #SeniorArtistsSlayHalloween hashtag. Their campaign focused on getting make-up artists worldwide to share their creations for Halloween.
By leveraging a popular holiday, M·A·C gained even more attention and received fantastic photos of customers using its products to create elaborate costumes.
Offering something exclusive that creates a community
If you want users to create content for you, you can motivate them by giving them a prize. Your customers will love it even more if it’s something exclusive they couldn’t easily get from elsewhere.
Fashion retailer Marc Jacobs decided to cast nonprofessionals in an upcoming modeling campaign.
The designer created the #CastMeMarc hashtag to allow people to post selfies and “win” the opportunity to be models in his next campaign.
The campaign generated a ton of buzz for the brand, highlighting customers and potential customers simultaneously.
Outsource Your User-Generated Content to Top BPO Companies in the Philippines 2021
User-generated content (UGC) has a powerful impact on e-commerce sales. It has such a strong ROI because it costs very little for brands on the front end and can be used in multi-channel marketing across almost any platform.
Said companies achieved their goals of driving traffic and boosting conversions with user-generated content.
Want to learn more about how your brand can generate greater ROI using UGC? Contact us today for a quote!
