What are the Key Differences Between Inbound and Outbound Telemarketing?

Fact: 60% of marketing managers in Fortune 500 companies say telemarketing is “very effective“. For what, you might ask? None other than for leads and customer outreach.

But here’s more: when they say it is only “effective,” that percentage is nearly 90%. A huge marketing opportunity right? We’re one with you!

Here’s a comprehensive guide to inbound telemarketing for your eyes only. Let’s traverse into what inbound marketing is, the types, and the many benefits you’ll get with it. Let’s dive right into it!

What is Inbound Telemarketing?

This is like having a friendly hotline for customers to call. Usually, customers call when they want information about a product or service or when they’re ready to purchase.

The beauty of this is that it’s the customers reaching out to you. Instead of a business, customers call your business phone number that they’ve seen in an ad or on a website. Hence, inbound telemarketing is all about being there to help customers when they decide to get in touch.

An example of inbound calls is when a customer calls the reservation office of a hotel. The customer may be calling to inquire about their discount promos on holidays. Or the customer could be calling to check up on the reservation they made two months back.

To help you better understand inbound telemarketing, let’s look at the types of this service below!

Types of Inbound Teleservices

Yes, there are different types of inbound telemarketing. Each has its own focus and purpose. Here are some common types:

Customer Support and Service

Customers call a support line for help with product inquiries or technical issues, or they may simply seek help using a product or service. The goal is to provide excellent customer service and resolve issues promptly.

Order Taking and Processing

Here, customers call to place orders for products or services they’ve seen advertised. Telemarketers take the order, process payments, and provide any necessary information about the purchase. This is where our example about hotel reservations above falls.

Inquiry Handling

This differs from customer service and support in that it focuses on information. When customers have questions, they call to get more information. For instance, they might call to ask about a product’s warranty or specs.

Appointment Setting

Businesses often use inbound telemarketing to set up appointments. For example, a salesperson might call to schedule a meeting for a product demonstration. Or doctors might use this service to manage their patients,

Lead Generation Inbound Teleservices

In this type of telemarketing, agents receive calls from individuals interested in a product or service. Telemarketers collect information about the callers, including their contact details and specific needs, to create potential sales leads.

Hotline Services

Some organizations establish hotlines for specific purposes. This includes crisis helplines, technical support hotlines, and information lines. Callers can reach out for immediate help or information.

Surveys and Market Research

Inbound telemarketing can also be used to conduct surveys or gather feedback. Companies call customers to ask about their experiences or preferences. This helps businesses improve their products and services.

These types of inbound telemarketing can be used individually or in combination, depending on your business’s goals and customer needs.

The key is providing a positive and helpful experience for callers, whether seeking support, information, or purchasing.

Why is Inbound Teleservices Important?

There are many benefits of inbound telemarketing. Here’s a quick list of ways inbound telemarketing can help businesses:

• Support Customers. It’s a way for customers to get help, ask questions, and fix problems with products or services. Result? Prompt answers mean happy customers!
• Boost Sales. When potential customers call, it’s a chance to sell them something they’re interested in. Hence, you’d want someone to answer them if they ring you up, right? Cause this might mean more money for the company.
• Share Info. Companies can use it to tell customers about sales, updates, new stuff, or special deals.
• Find New Customers. Inquiries can turn into leads. Leads are potential new customers that the company can follow up with.
• Learn About Customers. It’s always been said to give the best services; you should learn about your customers. There’s no better way than directly talking to them about it!
• Handle Crises. When things go wrong, like in an emergency, it’s a way to give quick help and info.
• Look Good. Being helpful and easy to reach makes companies seem trustworthy and professional.
• Stay Competitive. It can make a company stand out from others who don’t offer the same help level.
• Get Feedback. Calls give companies helpful feedback from customers to improve what they offer.
• Save Money. It’s often cheaper than other ways of reaching customers.

Inbound telemarketing is an intelligent way for companies to talk to customers, make money, and keep everyone happy.

Hire A Reliable Telemarketing Team: Magellan Solutions

You can build your telemarketing team or outsource it to a reliable company. The good thing about hiring your team is you can oversee their performance directly.

But what if you have too much on your plate? Perhaps you need more technical know-how to manage a telemarketing team. Maybe you want to save costs?

One phrase: outsource inbound telemarketing service. It’s a proven, seamless, cost-effective, and highly recommended strategy!

Doubtful? Reach out to us or fill out our form below today! Allow our team to show you the magic of outsourcing inbound telemarketing services.