Is Cold Calling Dead? Why BPO Companies Prove Otherwise

Cold calling is a telemarketing strategy in which telemarketers call potential customers to persuade them to purchase a product or service. The term “cold” in cold calling originates from the idea that the telemarketer and the potential customer are speaking with each other over the phone for the first time. Cold calling is an effective strategy to achieve tremendous sales. Thus, it should no longer be surprising that numerous cold-calling companies now offer cold-calling services. However, scammers also use cold calling as part of their strategy to deceive people. Nevertheless, cold calling is not dead; it is particularly true in the business process outsourcing (BPO) industry. Many BPO companies continue to use cold calling as a strategy to hit their sales targets with excellent results. 

How BPO Companies Succeed in Cold Calling

• Doing Research: BPO companies that achieve successful results in cold calling conduct extensive research on potential customers. Doing this ensures that BPO companies become fully aware of the needs and preferences of their potential customers. Conducting research enables BPO companies to prepare and make the most effective offers to their potential customers. BPO companies recognize that while creating a successful sale is challenging, it is not entirely impossible. Knowing the needs and preferences of potential customers empowers BPO companies to communicate effectively about the products and services they are selling. 
• Effective Script: The effective script that many BPO companies use for cold calling emphasizes transparency and sincerity towards potential customers. Once potential customers listen to the script, they become interested in the offer for the specific product or service. There is nothing robotic, unreal, or dishonest about the script. BPO companies adjust the script to meet the needs of potential customers. The presence of an effective script enables BPO companies to have tremendous confidence in cold calling because they know exactly what they need to say. Even when potential customers initially reject the offer, BPO companies know how to respond. The effective script empowers BPO companies to turn rejections into perfect opportunities for making a successful sale. 
• Active Listening: BPO companies are experts in active listening, which enables them to use cold calling with excellent results. Having active listening skills means that BPO companies are very attentive when potential customers share their needs and preferences. Thus, this provides BPO companies with insight into the right questions to ask when discussing needs and preferences with potential customers. The conversation during the cold call is lively because a sharp exchange of ideas occurs. The cold call ends productively for both the BPO company and the potential customer, as a successful sale eventually occurs. 

Why Choose Magellan Solutions for Cold-Calling Services?

• Omnichannel Options: Cold-calling services do not simply mean making phone calls to potential customers. We understand the evolution of cold-calling services. Thus, this means that we also use our social media channels, email, and even live chat to contact potential customers first, before speaking with them over the phone. Our potential customers should be familiar with our services before contacting us.    
• Proven Experience: At Magellan Solutions, we employ experienced telemarketers who have already gained significant experience in cold calling. Our professional telemarketers know precisely what to say to potential customers to capture their attention. We ensure that our telemarketers receive consistent training to improve their knowledge and skills in cold calling. The truth is that cold calling presents numerous challenges, particularly since potential customers have diverse needs and preferences. The good thing is that we have expert telemarketers who consistently deliver according to expectations, regardless of the circumstances.  
• Constant Follow-ups: We understand that rejection is an inevitable part of cold calling. It is impossible for potential customers to always agree to buy a product or service because they have different needs and preferences. However, this does not mean that we will no longer follow up with these potential customers. The circumstances of these potential customers are constantly changing. Thus, this allows us to call them again and make another offer. Doing constant follow-ups may contribute to achieving our sales targets. 

The Bottom Line

Cold calling is very much alive, especially in the BPO industry. Cold calling remains a proven strategy that delivers excellent results for BPO companies. Thus, scalable outreach through top cold-calling companies is now a reality. Cold calling will never die as long as there are BPO companies that believe in it. 

Interested in Cold-Calling Services?

Magellan Solutions is a provider of inbound and outbound call center services, as well as business processing outsourcing, in the Philippines. The company has extensive experience in providing best-in-class outsourced solutions to small and medium-sized enterprises (SMEs) as well as large global enterprises. Combining unrivaled expertise and capabilities across industries and business functions, we bring fresh and new approaches to strategies and operational performance of business operations by delivering the right BPO and customer management solutions that span the entire customer lifecycle.

As a leading business process outsourcing provider of customer management solutions, we are committed to delivering an outstanding customer experience with every interaction. Visit Magellan-Solutions.com to learn more about our cold-calling services. You can also contact us now and receive a complimentary 60-minute consultation.