To most people, image plays a very important role. Having a positive image, especially in the world of business is key, as it tells the world that you are indeed, a brand that can be trusted, with good products and excellent service.
As the name suggests, this call center service channel allows customers to voice their concerns, praises, rants, or raves about your products or service. Of course, telling you what they want is one thing; making good use of this feedback is a totally different story altogether.
You must be prepared to accept all their comments—both the good and not-so-good. If they praise your products, good for you. If, on the other hand, you’re given the thumbs down, then you must humbly accept this and do all you can to turn things around. Take note of all the feedback received by your customer care contact center team, so that something can be done about each one. While some may take a while, it’s better to be slow than to do nothing at all, right?
So listen to your customers—it’s a good image-building tool.