It is often said that a “want” is different from a “need”. As philosophical as it sounds, the reality is that not all wants are needed, while not all needs are desired. We all need air to survive, for instance. But we just don’t want air, we want clean air! We’re pretty sure that as a business owner, whether of a large multinational corporation or a thriving Small and Medium Enterprise (SME), you want your operation to grow. Did you know, however, that it is your “needs” that can help you achieve such growth? Take outsourcing as a tool for growth, as an example. It’s often been said that outsourcing part of your operation – hiring an inbound call center for help desk, inbound customer support or customer care – can help you reach the big time. How? Simple: Think about those needs. Do you need a simple answering service to set appointments with your plumbing and water works suppliers? Hire a call center that offers an Answering Service. If you need more complex tasks like Claims Processing for your insurance and investment house, then go for a customer service call center that handles Order Taking services. All this can easily be determined if you know what you want, as well as what you need. In fact, you don’t need to get philosophical about it.