5 Reasons Why English Proficiency Is Not Really Valuable in Telemarketing PH

Magellan Solutions banner for 5 Reasons Why English Proficiency Is Not Really Valuable in Telemarketing PH

English proficiency is not as valuable as you think in Telemarketing PH

Focusing on customer communication is important to the long-term success of any business. 

It’s not just about perfecting the English language. Rather, the language is just a tool for communication in building a partnership.


Communication is the forefront of a partnership with telemarketing companies Philippines

In the early stages of the partnership, effective communication ensures your product or service meets the customer’s immediate needs. Moreso, regular communication with your customer allows you to adapt and grow. This results in meeting, or even exceeding, the set requirements.

To be an effective telemarketing Philippines outbound agent, you got to have above-average communication skills such as:

1. Friendliness

Telemarketers must attempt to create a positive, and unique relationship with potential customers in seconds. This requires a friendly attitude, a personable nature, and a willingness to listen as well as talk. 

Call centre services Philippines who come across as pushy or overly forceful run the risk of scaring off potential customers. A kind approach, paired with a friendly and understanding attitude, can establish a sense of trust between the caller and the customer.

2. Good Communication

Strong communication skills are vital to the success of a telemarketer. Make sure the people you employ are easily understood and come across as personal and relaxed, rather than stilted and rehearsed. 

But communication is not just two parties talking.

Telemarketers should be able to:


  • Gain clarity


Clarity of communication is important. Attaining it often involves asking key questions. This allows you to gain a better understanding of the customer’s situation. 

Providing customers with an understanding of what actions you will take along with a specific time frame leaves little doubt in their minds of what to expect and eliminates confusion or misunderstandings.


  • Reinforcing sales


Communication can serve as a valuable reinforcement tool to solidify the purchase.

For example, a salesperson who stays in touch with a customer in the period immediately following the sale can reinforce the benefits of his product or service and how they meet the customer’s needs. 

Filipino telemarketers can also quickly address any problems the customer may have, such as attempting to figure out how to use a new product. In the process, the salesperson can also lay the foundation for a long-term relationship leading to repeat sales.


  • Implement change


Customers’ requirements are likely to change over time. The ability to communicate with them helps you adapt to their changing needs.

For instance, if you’re a distributor of goods, an increase in a customer’s business may require a corresponding increase in the frequency of your deliveries. By maintaining regular communication with the customer, you are better prepared to provide the needed change in the delivery schedule quickly and efficiently. 

In some cases, you may even be able to anticipate the customer’s need for change and make helpful suggestions.


  • Stay in touch


Failure to communicate with customers for extended periods can cause them to forget about you. It can also make them think you no longer care about their business. 

When the time comes where they need your services again, they may decide to look to your competition instead. 

Even if a customer doesn’t have a current need for what your business provides, the simple act of staying in touch with a newsletter, email, or even the occasional in-person visit can reassure them you’re still there to assist them whenever they need you.

3. Knowledge of products

Regardless of what type of product or service a telemarketer is selling, product knowledge is vital. 

Employ people who are able to become familiar with a product’s selling features quickly and can accurately convey the specifics to potential customers. 

Outbound telemarketing services Philippines should be well-versed on product lines and trained to answer the most common questions. A telemarketer who can’t quickly and accurately answer questions runs the risk of losing a sale if he has to stop, put the customer on hold, or pause to look up basic information.

4. Persuasiveness

Working in a sales role, telemarketers must be able to persuade potential customers about the value and necessity of what they sell. This requires a persuasive attitude.

As a result, you gain the ability to make a solid value proposition. You can demonstrate the specific need the product or service will fulfill. 

Your telemarketing call center Philippines representatives should be able to think on their feet, overcome objections and effectively close the sale.

5. Ability to sell

Selling skills are critical in organizations that rely on ongoing buying. 

The ability to build relationships with customers, persuade them to make purchases, and generate repeat business is at the heart of selling. 

Sales is a component of a company’s marketing and promotions. And for it to be effective, Magellan Solutions as a telesales company Philippines must be:


  • Persuasive


Selling is generally one of the most persuasive forms of promotion a company has. 

Persuading prospects to make purchases is a common objective of sales. This is accomplished by the salesperson. They genuinely take interest in prospects, listen to their needs and make honest product or service recommendations that best match. 

Sellers can look prospects in the eye, use verbal and nonverbal communication, and thoroughly explain the benefits of given solutions.


  • Interactive


What really distinguishes selling from advertising and other traditional promotional efforts is its interactive component. 

Salespeople not only present to prospects, but they ask questions, listen to responses, and also read the nonverbal signs of buyers in face-to-face situations. This allows sellers to draw out concerns that would impact a sale. 

This doesn’t happen when people watch or listen to commercials. By hearing what is in the way of a sale, a salesperson can more effectively combat those issues and convey a value proposition.


  • Able to gain feedback


Closely aligned with the interaction of selling, good salespeople and organizations also use the opportunity to gain feedback on their products, company, and service. This allows for ongoing development and improvement of the solutions offered to new prospects and existing customers. 

Though criticisms are often hard to hear, companies that succeed over a long period of time listen to customers and address product flaws or service issues.


  • Able to gain customer loyalty


Advertising is often used to attract customer attention and convey product benefits. But selling also plays a role in maintaining ongoing customer relationships. 

Salespeople follow up with buyers to ensure a good experience. They follow through on commitments made during the selling process. They also make suggestions for any additional purchases. 

All of these things allow the salesperson to keep in contact with customers and manage ongoing communication about customer needs.


Looking at the English language in a new light with telemarketing services in the Philippines

Asia is known to have the highest range of English proficiencies among the world’s regions, and the Philippines ranks second with a high EF EPI score of 61.84.

We can’t claim to be native English speakers as much as we would like to. On the other hand, our talent pool can speak, read and write in this language even at a rudimentary level. 

During a visit to the Philippines, Japan Times columnist Amy Chavez, found it impressive how the Filipinos are fluent in the English language. Additionally, she found it surprising that some of the English speakers have not stepped outside of the country’s barriers. 

But Chavez believes that having both English and Filipino as official languages does not mean that everyone understands or speaks English. 

Rather, the exposure to the language is so great that those who do speak it can communicate quite fluently.

The old Bilingual Medium of Instruction policy did more to erode than elevate our competency in the English language to globally acceptable standards. 

Thankfully, we now have the Mother Tongue-Based Multilingual Education (MTBMLE) language teaching component embedded in the new K-to-12 curriculum.


Choosing call center outsourcing Philippines with Magellan Solutions

Having an excellent command for the English language serves as a competitive edge for Filipinos. This holds true especially for those in the customer service industry. 

As such, foreign investors are encouraged to take their offshore business operations to the Philippines where they can hire English proficient workers who can easily adapt to cross-cultural demands. 

Meanwhile, there’s also a growing number of enterprises that outsource employees from the country.   

If before, businesses would try to cover up where their client support agencies are located. 

Now they don’t shy away from disclosing that they have Filipino call center agents or that they outsource to the Philippines. This small but valuable detail makes outsourcing to the Philippines the most cost-effective option.

Contact us today and get your own cost-effective option when you hire telemarketer Philippines!



Contact us today for more information.