How Customer Service Can Help Define Your Company’s Image

customer-support-servicesIt is often said you can tell one’s personality by the type of car s/he drives. A guy who drives a regular sedan like a Honda Accord, Toyota Camry or the like, for instance, is a practical, no frills person. Folks that go for sports cars like the Toyota 86 or Subaru BRZ, on the other hand, are carefree, adventurous, and aren’t ready to settle down just yet. It’s all about image, they say.

What would you say if you found out that your company’s image can be shaped in large part by your customer service call center?

Notice how folks “brand” companies like telcos, for instance, as “crappy” whenever they have an excruciating time trying to contact the firm’s inbound call center to ask for a simple thing as their latest billing statement? While this may sound harsh, it happens.

Then there are cases when some car owners tend to label their car brand as “slow and inefficient” whenever they can’t get a straight answer out of the customer service officer manning the call center service channels when they ask why they were charged for a service (like a spark plug change) which wasn’t performed in the first place—simply because their vehicle is diesel-fed!

As for your car and your own image? Well, let’s talk about that soon, too.

Want to build a world-class brand image using customer service?

 

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