Content moderation is crucial in keeping brand and customers’ interaction a great experience. Small to business enterprises find an advantageous playing field in various online channels.
SMEs use websites and social media channels to further drive their marketing strategies. This enables a smooth distribution of information about your business. Towards your customers and prospective buyers.
But this is not possible without content moderation strategies. For a business that uses social media channels, social content moderation is necessary. This is to make sure that the online community where your business is stays faithful to your brand voice.
This is a process of monitoring and filtering content submitted to a business’ online channels. These channels could be Facebook, Twitter, and Youtube among others. It is never smart to hire a single content moderation for all these platforms.
Businesses across industries understand that social content moderation is an essential business strategy. A high quality content moderation practice can ensure effective digital marketing. As well as branding and reputation management.
A business becomes capable of enforcing high content standards through online moderation services. When it comes to social media platforms, no one can control how users will interact with your brand.
This is a fact across any channels. That is why user generated content moderation is a must. Using this strategy, you can protect your business community. Protection against harmful content meant to sow disarray.
Also this provides a sense of safety for your customers. Through this you can filter out harassment content. Such contents may offend your target consumers and stakeholders.
QY Research provided a list of key players when it comes to online moderation services. Content moderation market has two types: services and software & platform. Services accounted for 60% in the global content moderation market.
Social media is where online moderation services are widely used. It accounted 70% in the global content moderation market.
Pre-moderation happens before a content push through on your business social media pages. This could be a post submission of a customer. Which your content moderation review and flags as appropriate or the opposite. This makes sure that all content posted won’t damage the brand’s image in any way possible.
Post-moderation is better when it comes to speed. As a customer or user can upload their content in real time. No waiting for the content moderator’s approval of the content submissions.
Filter happens once the content is visible. Which is the time the content moderator can review. It may be flag as inappropriate or adherent to community standards. But the challenge is, others can see the offensive content before its removal.
This is the reason why content moderators must be present at all times. To ensure such offensive posts will not push through.
Reactive moderation acts as a safety net for the pre and post moderation techniques. Also it provides active participation from customers. As users can flag up content they deem abusive.
It will alert the social media content moderation team once there is a reported post. Which they can review and remove as necessary.
Automated moderation technique uses Artificial Intelligence tools. It has automatic conversational patterns ability. To determine which to accept or reject abusive content.
These moderation techniques comprise the arsenal of content moderation services providers. Besides these steps, they also use tools for better moderation.
|Besedo||Artificial Intelligence and human driven services
Provides consultancy, quality assurance
Monitor fraud, de-duplication, image quality, cyberbullying, counterfeits, nudity, categorization, and illegal items
Automation tools and manual management services for managing user-generated submissions
|LiveWorld||Incorporates deep understanding of native culture and language
|Magellan Solutions||Automated systems
Provide reliable and rigid training for content moderation
Utilize human intellect for content scrutiny and website management
|Lionbridge AI||Uses strength of human resources to filter inappropriate content on various digital channels
Ensures objectives and guidelines are consistently followed
|Viafoura||Offers Intelligent Auto-Moderation Engine tool meant to replace human moderation efforts|
|Cogito||Monitors against negative content such as online threats, scammers, or hackers|
|Chekkee||Offers Artificial Intelligence, automated system analysis, and quality assurance.
Real time and tailor-made content moderation solutions
Reputable domain professionals
Social media is now the go-to for any business to connect with customers and vice versa. Outsourcing online moderation services is a smart move that is applicable for SMEs.
You can ensure your online presence is high quality. Without actually going through the hassle of reviewing tons of content. At the same time, brand reputation is intact all the while you focus on business development.
Social content moderation is a complicated practice. Your business must ensure a safe community. Together with a smooth interaction of your brand with the consumers or users.
At the same time enforce community standards. Not lax for harassment and borderline censorship to stifle free speech.
An ideal social media presence of your brand is where customers can interact in real time. When you say in real time, this means your brand posts and customers posts appear immediately.
A dedicated user generated content moderation staff can ensure that this is possible. As they can ensure immediate approval of user posts as they come in.
Your outsourced social content moderation team or staff can ensure brand image protection. Also your customers whenever they interact with your brand.
Content moderators can ensure your pre-determined community guidelines are set and followed. Guidelines that are applicable to your business and to user generated content.
This will make your business and brand messaging consistent on all channels. All the while making sure that user generated content follows your community guidelines. This is a safety net that filters offensive content before your consumers see it.
Online moderation services are applicable across all industries and across various languages. This means there is no one-size-fits-all when it comes to this service. Scale is not only talking about one platform at a time. This means your brand visibility is consistent across all social media channels.
Outsourced social content moderation services can help co-create practices tailored for your business. You can also determine the best coverage hours and language you need to moderate.
A study foresees that the content moderation solutions market is to reach 11.8 Billion by the end of 2027. The location of Magellan Solutions, Asia Pacific willl garner CAGR of 11%.
In support of these trends, some key factors will also play a crucial role in this sector:
Huge forecast in the content moderation market opens more employment opportunities. Content moderation agencies will race to offer various services. Such as the rampant usage of AI and tailor-made software such as Utopia and Sightengine API. These tools enable customized filtering based on the brands or business preferences.
There is a recent spike of spam and bots in various online channels. This overlaps in the security factor of online moderation services. As providers are getting more creative to reduce spam and bots. This ensures the protection of the client’s business platforms.
Online content moderators do not simply filter content. They are the first line of defense and the first one subjected to harmful content. Importance of their mental health and emotional labor is pivotal to this growth.
|Select the moderation method right for your needs||Misinterpret what good content is|
|Create clear rules and guidelines||Wait too long to hire content moderators|
|Moderate all types of content||Waste resources|
When you outsource content moderation services in the Philippines, you will have a lot of options. That is why it is up to you to comb through the BPO provider that will suit your requirements. For starters, it is important to consider the following:
1. Your chosen BPO provider must have the ability to scale and match up with your business. As it is integral for your partner to understand your needs, achieve them and work through your requirements.
2. While there is no fixed rate for this kind of service, it is important that what you are paying for is cost-effective and efficient.
3. It is important to partner with a third-party provider that aims to maintain a long-term relationship with you, not a short-term project. This means they aim to grow with your business.
4. Your chosen BPO partner must have a diverse talent pool where you can screen and choose which suits your needs. Someone that you think fits your corporate culture and understands what is needed.
Magellan Solutions provides stellar online moderation services to clients all over the world. We are 17 years in the business and can provide excellent content moderators to suit your needs. This ensures your business’ social media interaction with customers is a bliss.
Contact us today so we can provide you with tailor-made social content moderation. Fill up the form below for your free 60-minute business consultation!
Contact us today for more information.
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