7 Critical Factors That Affect Telemarketing Services Prices

A blog banner for 7 Critical Factors That Affect Telemarketing Services Prices

A blog banner for 7 Critical Factors That Affect Telemarketing Services Prices

Ever wonder what factors affect the final Telemarketing Services Prices?

For small to midsize enterprises, every penny should count. That is why it is important that they know all of the things that affect the final pricing.

From the number of telemarketing agents to the years of experience, there are a lot of things that go into telemarketing prices.

In this article, we will look at the seven most critical factors that can affect telemarketing services prices.


7 Important Factors Affecting Telemarketing Services Prices 2021

It is not enough that you have the spending power to get a telemarketing service provider. You must also know if you are getting the worth of all of your dollars spent.

Here are seven telemarketing pricing components you should know:

  1. Number of Support Agents

The number of agents needed is just one component that goes into determining the cost of telemarketing outsourcing.

Large or small campaigns, the number of agents matter as it dictates how fast you can fill up your sales pipeline. 

Each company has distinct requirements and characteristics that influence the number of agents required to provide the best service to customers. 

Business process outsourcing (BPO) allows companies to maximize their potential. And to do that, you need people.


  1. Level of Experience

Another aspect that influences telemarketing services prices is the level of expertise and experience that agents must possess. 

In order to provide effective assistance to your consumers, agents must have the necessary skills. That is why it is imperative to consider whether your business objectives necessitate agents providing technical help in addition to just marketing and selling.

Skills such as technical support do not directly affect telemarketing, but it is essential if you plan to expand your market.

Additional skills usually impact overall pricing because agents in these scenarios need a technical background and/or require related experience in a certain industry.


  1. Types of Tools and Technologies

Telemarketing pricing includes the tools and technology required to launch a successful campaign. 

Some businesses already have the tools and infrastructure in place to take calls, create tickets, and resolve customer problems fast. But SMEs and other businesses rely on the contact center to offer the entire infrastructure.

The number and type of tools required to operate a campaign will have an impact on the total cost of service. 

Keep in mind that the best contact centers should be able to supply all of the technology required to conduct a successful campaign. While also being able to adapt to existing company procedures and infrastructures.


  1. Hours of Operation

If you are not aware yet, the most popular payment models of call centers are per hour basis.

Operating in the same or comparable time zones as your clients is one of the advantages in contact center outsourcing. But that doesn’t mean that a different timezone is a disadvantage.

BPOs are handy if you need agents to be available outside of usual business hours. 

Determine how much service you’ll need. Assess if you need an agent early in the morning, late at night, or on weekends. 

In some countries, it is labor laws to compel BPOs to pay agents a premium wage for working after-hour shifts, which can have a direct impact on pricing as well.


  1. Language Capabilities

It’s critical for agents to be able to communicate effectively with clients. 

Customers may become frustrated or misunderstood as a result of language problems. 

The cost of hiring multilingual agents is one component that influences the entire cost. It’s also an element that has the potential to influence total consumer satisfaction.


  1. Training Programs

What is the extent of your BPOs training program? How efficient are they? 

Telemarketing agents that are well-trained are critical to a call center’s success, and without a good training program, they may struggle to adapt to your company’s needs.

Telemarketing services prices are affected by the quality of training needed by your employees. The more comprehensive it is the better. But it might cost you a few more dollars.


  1. Additional Services Offered

It is important to determine whether you want to provide customer service through channels other than the phone. Email, SMS, web chat, video chat, and other options are available at some contact centers. Other call center businesses have fewer options.

However, this will affect how your telemarketing companies will charge you.

Besides the channel, here are other add-ons services you might need:

  • Campaign Setup and Building
  • Script Building
  • Telecoms Cost 
  • Recruitment
  • Porting
  • Dedicated operations teams
  • Auditing
  • Reports
  • Account Management
  • System Licenses Cost


Looking for an Affordable Telemarketing Service Provider?

Elevate your B2B telemarketing and B2C telemarketing by hiring the top-notch telemarketing service provider.

Magellan Solutions is the leading BPO service provider for small and medium-sized businesses.

With our extensive range of services, consistent focus on quality over quantity, cutting-edge technology, pool of skills, and business transparency, we can help you accomplish greater things.

We have over 18 years of expertise in the sector. We’re also ISO 27001-certified, GDPR-compliant, and HIPAA-compliant. Data protection is at the center of what we do.

We believe that success should not break your bank, so we keep our pricing flexible. Send us a message, if you want to see a difference in your business. 

Leave your contact details below and our business development team will reach out to you, as soon as possible!


Contact us today for more information.