15 E-Commerce Trends You Need to Watch Out For In 2022 to 2023

The electronic commerce (e-commerce) industry is always evolving, and this year has been no exception. More than ever, business owners are developing and enhancing their online stores to better serve customers.

Over the past three years, the e-commerce industry has experienced significant development. Let’s explore the developments that have taken place as a result of people purchasing from home in the past years due to the pandemic. What new e-commerce trends will be popular in 2022 and beyond?

WHAT IS E-COMMERCE & HOW DOES IT WORKS?

Source: Magellan Solutions

E-commerce refers to when individuals and companies engage in buying and selling of goods and services online. Various types of smart gadgets are used for e-commerce. E-commerce transactions allow for the purchase of almost any commodity or service imaginable. As a result, it is regarded as an uncontrollable technology.

The e-commerce trend entails the exchange of data or money between many parties in order to complete a transaction. It is a component of the bigger industry — electronic business (e-business), which includes all of the procedures needed to run a business online.

The e-commerce industry growth has enabled companies, even small businesses, to get access to and establish a wider market presence and good reputation by offering more affordable and effective distribution channels for their goods or services.

TYPES OF E-COMMERCE

An e-commerce company might choose to run in a number of various ways, depending on the products, services, and structure of the business. Here are several of the well-known business models.

BUSINESS TO CONSUMER (B2C)

B2C ecommerce businesses market their products directly to consumers. A B2C company conducts business directly with the consumer who will utilize the products in the end, as opposed to distributing them to an intermediary. Products or services may be sold using this kind of company approach. The most typical business model and probably the idea that most people associate with e-commerce.

BUSINESS TO BUSINESS (B2B)

Similar to B2C, an ecommerce company can offer products directly to customers. However, that user can be another business as opposed to a customer. Larger orders, stricter requirements, and longer lead times are frequent features of B2B transactions. If the order is for recurrent manufacturing operations, the company placing it may also need to set recurring goods.

BUSINESS TO GOVERNMENT (B2G)

Some organizations focus on serving government agencies or administrations as contractors. The firm generates goods of value and sends those goods to an entity, just like in a B2B connection. B2G e-commerce businesses frequently have to comply with government requests for proposal specifications, request bids for projects, and meet extremely strict product or service standards. Additionally, there can be cooperative government initiatives to use a government-wide purchase contract to request a single contract.

CONSUMER TO CONSUMER (C2C)

Only established businesses are capable of making sales. Digital marketplaces and other e-commerce platforms link customers with other consumers who can list their own products and carry out their own sales. These C2C platforms might feature auction-style postings or they might call for more in-depth conversation about the good or service being offered. C2C ecommerce platforms, made possible by technology, enable consumers to buy and sell even without assistance from businesses.

CONSUMER TO BUSINESS (C2B)

Modern platforms have made it simpler for customers to interact with businesses and provide their services, particularly in relation to short-term contracts and freelance jobs. Customers can communicate with businesses looking for certain workers or request quotes from them. Thus, the e-commerce platform links companies with independent contractors to give customers more control over achieving pricing, scheduling, and employment demands.

CONSUMER TO GOVERNMENT (C2G)

Through C2G collaborations, consumers can communicate with administrations, organizations, or governments in a less typical e-commerce manner. These partnerships frequently involve an obligation-based transaction rather than an exchange of services.

ADVANTAGES & DISADVANTAGES OF E-COMMERCE

In this section, we are going to discuss the e-commerce benefits and its drawbacks. This will help you to determine whether the e-commerce trend is right for your business or not. 

PROS OF E-COMMERCE

MORE OPTIONS TO CHOOSE FROM

Many businesses carry a broader selection of goods online than they do in their physical locations. Furthermore, a lot of online-only retailers may provide customers with exclusive stock that is inaccessible elsewhere.

LOWER START-UP COST

E-commerce businesses typically don’t need a physical store, but they may need a warehouse or manufacturing facility. Digital operations frequently cost less than paying rent, insurance, building maintenance, and property taxes.

CONVENIENCE

E-commerce is present 24/7. Even while e-commerce may require a lot of work, it is still feasible to make sales while you sleep or make money away from your shop.

WORLDWIDE SALES

An e-commerce store is not constrained by physical boundaries and can sell to anyone in the world as long as they can ship their products to the buyer.

CUSTOMER RETARGETING IS SIMPLER

It is simpler to draw clients’ attention to strategically positioned advertisements, targeted marketing initiatives, or pop-ups with a clear purpose as they pursue a digital marketplace.

CONS OF E-COMMERCE

HIGHER COMPETITION

Even while there is a low barrier to entry due to low costs, this also means that new competitors can easily penetrate the market. In order to ensure that they have a digital presence, e-commerce businesses need to be careful with their marketing tactics and vigilant with SEO optimization.

EXPECTATIONS vs. REALITY

E-commerce transactions may not be fulfilling if the goods obtained fall short of the customer’s expectations because online photos do not always accurately portray an item. 

CUSTOMER SERVICE IS LIMITED

You can’t just ask a salesperson to show you certain features in person if you buy something online. Additionally, although some websites allow you to communicate online with staff, this is not a common occurrence.

TECHNOLOGY DEPENDENCE

If your website crashes, receives excessive traffic, or needs to be temporarily taken down for whatever reason, your business is effectively offline until the e-commerce shop is up and running again.

NOT GETTING IMMEDIATE GRATITUDE 

You must wait for the delivery of an online purchase to your house or business place. E-tailers like Amazon, however, lessen the agony of waiting by providing same-day delivery as a pricier option for a few products.

TOP 15 E-COMMERCE TRENDS TO WATCH OUT FOR

With the e-commerce industry growth, there are many trends that have changed and been added to the list. Businesses must keep up with the e-commerce trends if they want to survive. Are you curious about what’s keeping businesses afloat? Let’s dive right in and find out the current trends to align this 2022 and for the year 2023. 

Source: Magellan Solutions

#1: MORE PAYMENT OPTIONS

Customers have different preferences when it comes to payment options, but if they can’t make a purchase the way they want to on an e-commerce website, they can back out of the deal. Conversion rates on mobile devices can be raised by providing a range of payment options. Additionally, clients will be able to complete the checkout process even quicker the next time they make a purchase if they can save their payment information on your website.

#2: CUSTOMER LOYALTY IS MAINTAINED BY SUBSCRIPTIONS

These days, subscriptions come in different shapes and sizes, and consumers are drawn to them for their convenience. Subscription services give businesses a means to prepare for sales and inventories that are already committed.

#3: E-COMMERCE THAT IS HEADLESS & APPLICATION PROGRAMMING INTERFACE (API)-DRIVEN ENABLES CONTINUED INNOVATION

Headless commerce is a technique that totally separates the frontend presentation layer from the e-commerce infrastructure of an online store. Because of the flexibility on the backend and the enhanced SEO, content marketing, and digital experience capabilities, more ecommerce organizations are implementing headless.

#4: OMNICHANNEL CUSTOMER EXPERIENCE

When purchasing, customers want to be able to switch between various platforms and devices without any difficulty. Businesses who aren’t up to par will lose out since customers should be able to make a purchase on their gadgets.

#5: SUSTAINABILITY IS GAINING SIGNIFICANCE 

Environmental awareness is growing among both consumers and companies. As a result, customers are more aware of where they purchase, the consequences it has on the environment, and other connected factors.

Customers nowadays prefer more sustainability in the fashion industry and want to see less or eco-friendly packaging. 

#6: ONLINE BUYING IS IMPROVED THROUGH AUGMENTED REALITY (AR) 

For e-commerce, AR has completely changed the game. With this kind of technology, customers can actually see the product they’re buying, which aids in the purchasing process. Because the client may obtain a better sense of the item without really seeing it, AR has a significant impact on the purchasing experience in some sectors.

#7: MOBILE SHOPPING IS STILL PREVALENT

In today’s society, being able to shop on a mobile device from anywhere is essential. You will lose out on significant prospects if your e-commerce site is not adaptable on mobile or through web apps. Mobile users who shop desire the extra convenience and the option to pay electronically.

#8: ARTIFICIAL INTELLIGENCE (AI) ENABLES RETAILERS TO UNDERSTAND MORE ABOUT THEIR CUSTOMERS

Customer-centric, automated purchasing experiences are made feasible by AI and machine learning. AI is always gathering information on a customer’s shopping habits, the timing of their transactions, and the qualities they want in a good or service. It’s a technology component that can’t actually be duplicated in a physical location.

#9: THE NUMBER OF VOICE SEARCHES WILL INCREASE 

More people use voice assistants to carry out regular tasks in addition to owning smart speakers. More people will use voice search to conduct online shopping, place restaurant orders, and manage their daily lives as more houses embrace smart speakers. In terms of keywords and content, the rise of voice search offers a chance for e-commerce enterprises.

#10: B2B E-COMMERCE

The distinction between B2C and B2B marketing is growing hazier, and by 2028, the worldwide B2B ecommerce market is anticipated to be worth $256 trillion. This is due in part to technological developments and the resulting cost reductions, but it’s also because these businesses are under pressure to keep up, and boosting their turnover online is becoming a more and more common strategy.

#11: CONSUMERS REACT TO VIDEOS

In 2019, video engagement with customers was quite effective, and it won’t be going away anytime soon. An excellent method to immediately capture and engage a customer and instruct them about your product or service is by making videos for your website.

#12: CHATBOTS MAKES SHOPPING MORE ENJOYABLE

Chatbots converse with online customers in a manner similar to that of a salesperson in a physical store. Today’s consumer demands to be able to find and purchase a product in a few clicks, and they become upset if they can’t. A chatbot could intervene at this point to keep the deal going.

#13: BUSINESSES SHOULD ENHANCE DIGITAL APPROACH FOR CONVERSION

Getting potential clients to visit your website is one thing, but converting them is another. By refining their product pages, firms want to increase conversion rates. Whether through Facebook advertising or Google shopping advertisements, multi-channel selling is another method for generating conversions.

#14: BUY NOW, PAY LATER (BNPL)

In March 2021, BNPL options climbed by 166 percent year on year (YoY), according to Adobe’s 2021 Digital Economy Index. This report claims that younger consumers have been mostly responsible for the growth of BNPL choices.

#15: BUY ONLINE, PICK-UP IN STORE (BOPIS)

The popularity of this approach, often known as “click and collect,” which increased at the height of the pandemic, will likely continue. When picking up orders in-store, this trend may also result in unforeseen in-store purchases.

THE FUTURE OF E-COMMERCE 

Have you ever wondered about the future of e-commerce? 

During the COVID-19 pandemic, as more companies went online, the worldwide trend toward digitization accelerated quickly. E-commerce growth continues to increase even as areas start to reopen.

Global retail e-commerce sales are expected to reach $3.4 trillion in 2025, according to the Italian consulting firm Finaria and circulation of Forbes. These numbers demonstrate once more that the future of e-commerce is stable and shows no indications of declining.

Clearly, there are opportunities for growth and challenges for the e-commerce industry in the future. Alternative financing is here to stay because traditional means of funding are ineffective at meeting the demands of these businesses.

CONCLUSION

The e-commerce industry obviously has drawbacks, but it also offers more chances than ever to innovate and distinguish yourself from the competition. E-commerce benefits lots of businesses and you just have to know how to play the game in order to succeed.

In this kind of business, how you communicate with your customers is what matters the most. Ensure that customers have a consistent and smooth experience on all platforms. Focus on the complete customer experience and extend your reach after the sale. Try new things with technology, but make sure it’s the right fit for your target market.

E-commerce is evolving quickly, but if you’re prepared, you may assist retailers in providing better experiences and developing more substantial, long-term partnerships with their clients. But you can be certain that you’re on the proper route to success if you use the e-commerce trends discussed here!

MAGELLAN SOLUTIONS CAN PROVIDE YOU WITH E-COMMERCE OUTSOURCING SERVICE TAILORED-FIT FOR YOUR NEEDS

With the ever-changing business trends, now is the perfect time to let e-commerce be one of your business strategies in order for you to stay in the game. 

Magellan Solutions ensures you with seamless partnership and guaranteed accountability for your business.

With more than a decade of experience in the field, we take great pride in offering only the best call center services appropriate for small and medium-sized businesses. On top of that, we are an ISO-certified and HIPAA-compliant outsourcing company. We guarantee businesses with quality service and top-notch solutions. 

Contact us and let’s give your business the boost that it needs! 

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