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Home | Blog | How Bad or Good Are Outsourced Telesales in 2021?

How Bad or Good Are Outsourced Telesales in 2021?

By Yelyna

Updated on May 31, 2024

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Are cheap telemarketing services bad or good for outsourcing in 2021?

Telesales is the art and science of selling products and services directly to customers via a phone call. Sometimes, this is part and parcel of cold calling in the form of outsourced telesales. On some occasions, it goes by the name of telemarketing.

For a pure cold calling position, it is charged at $1.72 per call.

A telesales call center company in the U.S. charges an average of around $20 and $75 per hour.

Outsourced telemarketing companies are much cheaper. They charge an average price between $12 and $20 per hour. The average cost of a telemarketing company charging per lead is around $35 and $60 per lead.

Because outsourcing is cost-saving, several SMEs turned large corporations have seen global growth.


Stories of success after choosing outsourced telesales services

The bigger the company, the larger the expenses. How do major international corporations handle the extra expenses and management efforts of expanding?

The telemarketing outsourcing services industry is one of the leading businesses today. According to Statista, the worldwide BPO industry’s revenue amounted to $24.6 billion in 2017.

Here are some real-life examples of successful outsourcing.


Everyone’s familiar with Alibaba. It is dubbed as the world’s biggest online marketplace, and it has even surpassed eBay.

Alibaba started as a small internet company called China Yellow Pages. Eventually, it grew into the big company it is today. It all started with Jack Ma’s vision of a bilingual online platform. He wanted to cater to both English and Chinese audiences. Thus, he decided to outsource.

Outsourcing to telesales agencies allowed him to save on resources and time. It also served as an introduction to the English-speaking audience, because they outsourced to a company that specialized in its target demographic (English speakers).

2. Unilever

Over the years, well-known consumer products giant Unilever Europe has expanded by country and division. As a result, different business groups and geographies operating across 24 countries used multiple ERP systems.

In 2005, its leadership team strategically integrated the company’s multiple business units into one unit, which they then created as an ERP system. Not being a specialist in IT solutions, the company outsourced the development of the ERP system to an external party. As a result, these improvements directly contributed to the € 700 million annual savings on operational activities.

3. Whatsapp

Whatsapp is one of the most widely used messaging apps today. It’s the favorite messenger app for people looking to stay in touch with their network of friends and family.

As a small company with 30 full-time and five part-time employees, it relied heavily on outsourcing its app development to help keep costs down.

Their path to success was slow but steady. In 2014, Facebook bought WhatsApp for $19 billion.

4. Acer

The Taiwan-based personal computer maker has used capability sourcing to become the world’s second-largest PC manufacturer.

Since the spin-off of its contract manufacturing operations in 2000, Acer has taken a big step ahead of its competitors. The executives knew it was good at branding and marketing and chose to outsource everything.

The move led Acer to faster-growing sales and gains in market share. The company now maintains a strikingly lean and flexible operation. Its 6,800 employees represent a workforce less than a tenth the size of its largest competitor.

5. Google

Google is probably the one company that remains firmly on the top of the success ladder. They enjoy year-on-year revenue increases.

Of course, a solid foundation of excellent customer service and software outsourcing keeps the company’s operations running smoothly and cash flow steady.

Today, Google outsources customer support worldwide and has been outsourcing its software development since 2014.

6. Skype

Skype is also a widely popular communication platform that has revolutionized how companies do business. Skype made communicating with remote workers easier for firms across the globe.

Skype outsourced its app development in its earlier stages. Eventually, they decided to bring in those same developers as partners.

In 2011, Microsoft purchased Skype for US$8.5 billion. Today, it remains one of the most widely utilized business communication tools.

7. Procter & Gamble

Product companies face a major challenge in a rapidly changing market. It is critical to introduce a new product ahead of many competitors.

After decades of product race, P&G decided to outsource some R&D activities. The result exceeded all expectations. Outsourcing boosted its innovation productivity by 60%. They also generated more than $10 billion in revenue from over 400 new products.

Today, about half of P&G’s innovation comes from external collaboration.


Magellan Solutions is the best telemarketing services company among the rest

Contrary to popular belief, call center telemarketing services are still viable business marketing strategies.

The best telemarketing services offer more than cold-calling random numbers to sell something. They assist with lead generation, campaign management, and other essential services to ensure you generate a high ROI.

Here at Magellan Solutions, we have the complete package from answering services to call forwarding and more.

With us, you get more than just telemarketing. The best part? Our telemarketing outsourcing agents don’t read scripts. Instead, they learn active listening skills to establish rapport with customers. These sales skills help them use personalized and persuasive techniques.

By adding a human touch to these calls, customers are much more engaged than they would be from listening to a script.

Common industries that outsource to telemarketing services companies include:

  • Healthcare
  • Retail
  • E-commerce
  • Education
  • B2B sales and service
  • Communications
  • Financial services
  • Government
  • Nonprofit
  • Publishing

Furthermore, we also have the infrastructure and everything you need for b2b telesales at scale. Here’s a quick overview of the telemarketing services that we offer:

  • Cold calling
  • B2B cold calling
  • Real estate cold calling
  • B2C cold calling
  • Inbound telemarketing
  • Outbound telemarketing
  • Telemarketing consulting services
  • List marketing services

Magellan Solutions’ telesales outsourcing leverages Zendesk, HubSpot, Five9, LiveAgent, Salesforce, and more for our services.

With a roster of tools like that, you know you can trust us. Outsourced telesales UK? Outsourced telesales commission only? We offer more to anyone who wishes to save more on their budget.

Contact us today for a quotation!

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      How Bad or Good Are Outsourced Telesales in 2021?


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