With over 400 million users, LinkedIn is one of the largest platforms for professional networking and social media customer service. While it might not have the same level of popularity of Instagram or Facebook, it has one of the highest visitor-to-lead conversion rates out there. Primarily targeted at professionals, the site is excellent for widening your brand’s customer reach. It lets you connect with professionals from every industry – many of whom are potential customers.
Make LinkedIn work for your business with the following tips:
Put your best foot forward by including complete but concise information about your business. Use high-quality images and mention industry-related keywords so that it becomes easier for potential customers to find you. You can also customize your public profile’s URL in order to distinguish yourself from other LinkedIn users.
LinkedIn makes it possible for users to share content on its platform. This gives you the opportunity to demonstrate your expertise and offer industry insight to other users. It also gives you the chance to provide social media customer service through your public profile if anyone makes inquiries or voices concerns about your brand. Your LinkedIn content should serve valuable and fresh information about your company to the customers before they even ask for it. Post regularly so that users know that your profile is still active. With these, the best of customer care is possible.
People use LinkedIn to gain insight and exchange information with other professionals in their industry. That said, spamming them with product promotions and hard-selling your brand is likely to turn them off and discourage them from engaging with you. Keep posts and conversations on relevant topics. Likewise, avoid flooding other users’ groups and profiles with posts about your goods and services.
There are numerous LinkedIn groups that talk about your industry. Join the active ones to make sure that your posts don’t go unnoticed and to ensure a high level of engagement. These groups can introduce you to valuable connections and help you expand your network. Choose the ones with members who share similar goals and motives.
Once you’ve joined an active group, make sure to respond to posts, and offer assistance by way of advice or insight. This establishes your presence within the group and makes it possible for other users to view you as a leading voice in your industry. Be ready to respond to any comments that other users leave on your posts as well. If you do get involved in heated arguments, try to resolve these exchanges as diplomatically as possible.
At the end of the day, tracking the analytics of your strategies on LinkedIn is the only way to know if your tactics are working. This also helps you determine which methods are working and not working for you so that you can change course if necessary. This also lets you identify which groups and activities generate a high amount of visits and interactions with your company site.
With these six tips, we can wrap up that customer service is not only about answering inquiries and complaints from customers. It is this whole process of putting your customers in the most convenient state whenever they visit any of your company’s channels – for instance, LinkedIn. Through optimizing your profile; sharing valuable content; maintaining engaging conversations; and avoiding spamming, customers will feel a very good digital environment that reflects the integrity of your brand. And by examining your LinkedIn’s analytics, your company can further improve that customer experience through adapting to the specific needs and wants of customers. Because after all, customers are the lifeblood of any business.
Contact us today for more information.
|_ga||2 years||The _ga cookie, installed by Google Analytics, calculates visitor, session and campaign data and also keeps track of site usage for the site's analytics report. The cookie stores information anonymously and assigns a randomly generated number to recognize unique visitors.|
|_ga_EL2X6L0QDM||2 years||This cookie is installed by Google Analytics.|
|_gat_gtag_UA_6034499_1||1 minute||Set by Google to distinguish users.|
|_gcl_au||3 months||Provided by Google Tag Manager to experiment advertisement efficiency of websites using their services.|
|_gid||1 day||Installed by Google Analytics, _gid cookie stores information on how visitors use a website, while also creating an analytics report of the website's performance. Some of the data that are collected include the number of visitors, their source, and the pages they visit anonymously.|
|test_cookie||15 minutes||The test_cookie is set by doubleclick.net and is used to determine if the user's browser supports cookies.|