Tips for Effective Qualitative Market Research For SMEsTips for Effective Qualitative Market Research For SMEsTips for Effective Qualitative Market Research For SMEsTips for Effective Qualitative Market Research For SMEs
  • Inbound Calling
    • 24 7 Answering Service
    • Virtual Receptionist Service
    • Phone Answering Service
    • Customer Support Outsourcing
    • Outsourced Technical Support
    • Omnichannel Contact Center
    • Multilingual Call Center Services
  • Outbound Calling
    • Telemarketing Services
    • Lead Generation Services
    • Appointment Setting Services
    • Cold Calling Services
    • Outsource Telesales
    • Market Research Services
    • Survey Processing Services
  • BPO Services
    • Accounts Receivable Services
    • Accounts Payable Services
    • Back Office Services
    • Call Center Outsourcing Services
    • Certificate Intelligent Document Processing
    • Community Moderation Services
    • Data Management Services
    • Debt Collection Services
    • Loan Processing Call Center
    • Outsource Form Processing Services
    • Recruitment Process Outsourcing
    • Staff Leasing Services
    • Virtual Assistant Services
  • Industry
    • Healthcare BPO Support Services
    • Legal Outsourcing Services
    • BPO Real Estate Services
    • Insurance BPO Services
    • Retail Outsourcing Services
    • eCommerce Outsourcing Service
    • Mobile App Customer Support
    • HR Outsourcing Services
    • 3D Rendering Services
    • Travel Outsourcing Services
    • Telecom BPO Services
    • Education Process Outsourcing
    • eServices Call Center
  • Content Hub
    • Blog
    • Resources
  • About Us
    • Facilities
    • Sample Recordings
    • Message From The CEO
    • Management Team
  • Contact Us
  • #1 SME Call Center Services and BPO Outsourcing Provider in the Philippines
    • Board of Directors
    • Company Overview
    • 24/7 Reservations Call Center
    • Accounting and Finance Operations
    • Applied Engineering
    • Computer Aided Drafting Service (CAD)
  • About Us
    • Application Sent
    • Blog
    • BPO Solutions
    • Accounts Payable Processing
✕
blog banner for Top 3 Common Methods Of Survey Processing Service
Top 3 Common Methods Of Survey Processing Service
blog banner for Cold Calling Service Scripts & Tips For SMEs In 2022
Cold Calling Service Scripts & Tips For SMEs In 2022

Tips for Effective Qualitative Market Research For SMEs

blog banner for 6 SME Tips For A Better Qualitative Market Research Services

blog banner for 6 SME Tips For A Better Qualitative Market Research Services

An Quick Overview of Market Research Services and How it Can Improve your Business

With market research services, many SMEs were able to sustain a consistently growing brand. 

Using effective regular market research helps SMEs understand their target market, identify consumer problems and pinpoint realistic competitors.

It’s the simplest way to keep up with the current market trends for any business, especially for SMEs. Through research, businesses maintain a competitive edge and in the long run, with these well-researched SMEs possibly sizing up bigger businesses.

The First Step: Qualitative Market Research Services

There are two categories of research, one of which is qualitative market research. Qualitative market research makes use of data collected from methods such as observation and unstructured questioning. This process makes qualitative research bring significant impact to the market research process, and in the business process, as a whole. 

Furthermore, it is usually the first point that starts the whole research and data gathering process. 

In this article, Magellan Solutions, a seasoned provider of marketing research services in the Philippines, presents the latest marketing research techniques on how to use qualitative research to better understand your audience and improve your ROI.

1. Individual Interviews

Interviews are an essential process in market research, as it directly sources data from your market. This can be done over the phone, on online video call apps like Skype, or in person. 

The interview is mainly directed towards an ideal user or an existing customer, with data mined through a series of questions and follow-ups. The data recovered from follow-ups is what completes the market research survey. 

As a result, SMEs like you learn what motivates the market to avail a product or service like yours.

It’s best to prepare some questions in advance to somehow lead the call in a direction you intend, but be sure not to make it sound like a customized script, as customers don’t want robotic conversations.

2. Online/Offline Focus Groups

This type of data gathering is sourced personally.

But with an outsourced market research firm like us, we make this more convenient with the use of either group calls or chats. Maybe even group video calls for better communication. 

Customers, or the group as a whole, feel safe and comfortable knowing that they are not alone in their good and, more importantly, not-so-good experiences.

Focus groups are frequently an advantageous technique for SMEs because they allow you to directly observe customers’ verbal and nonverbal reactions to your product or advertising. As a result, you can begin making mental adjustments and product/service improvements.

Another advantage is that everyone in the group can share and hear everyone else’s thoughts on your product/service. Perhaps you’ll get a direct suggestion on what to improve or change. 

3. Observations or “Shop-Alongs”

This is when you proactively observe consumer behavior. You are able to actually watch the consumer react to your product in-store. As a result, you can see their actual shopping behavior in comparison to getting a written survey after some hours, days, or maybe even none at all.

Shop-alongs are highly useful, since it allows you get to highlight challenges that arise from shelf display issues, clutter, or out-of-stock issues. This further gives you a chance to also interact with consumers to get deeper insights during the shopping process.

Our teams, though not able to personally observe, do follow ups. We make sure that we at least get honest feedback once the customer checks out. 

4. In-Home Videos

Informative videos allow SMEs to observe how the customers interact with your product in real life, at home.

Our teams receive the videos and review them. Then we create a systemized report to send back to you with all the positive and negative thoughts. 

Through the videos, we visually see firsthand if there are defects as well that we can add along to the improvements for the product/service itself.

We also advise in-home videos because you get to observe user behavior in a natural, comfortable environment. This way, they can feel free to simply be themselves. 

5. Lifestyle Immersion and Real World Dialogue

This is when SMEs attend an event or a convention that discuss new developments in their industry and their services, and other relevant information as such.

A gathering allows you to see an uninterrupted view of your user’s attitudes and behaviors with and without your product. Furthermore, this is another great way to get honest feedback in a comfortable, familiar setting. 

6. Journaling

A journal or even a diary documents their experience with your services or your products. This may both be handwritten or digital. 

But with BPO technology, we encode the written data to digital. Digital versions make it much easier to be shared and reviewed across your department and our agents. 

Outsource Prime Market Research Services with Magellan Solutions!

Qualitative data is unstructured. Thus, it is tricky to draw conclusions and present your findings.This is where we come in as a market research firm. 

Magellan Solutions is a top quality market research firm that provides expert processing of all qualitative data essential to your business’ growth. We can assure skilled, thorough marketing research professionals to analyze data for an easier understanding and use as your focus on widening your market as your business grows. 

Leave us your information below and we’ll get back to you with a free quote!

TALK TO US!

Contact us today for more information.

    You can also contact our numbers:

    Toll Free:1 800 371 6224
    US:+1 650 204 3191

    UK:+44 8082 803 175,
    AU:+61 1800 247 724

    Share this:

    • Click to share on Twitter (Opens in new window)
    • Click to share on Facebook (Opens in new window)
    • Click to share on LinkedIn (Opens in new window)
    • Click to share on Skype (Opens in new window)
    • Click to share on WhatsApp (Opens in new window)
    Yelyna
    Yelyna

    Related posts

    Advantages of Different Set Up Outsourcing Philippines
    January 2, 2023

    Advantages of Different Outsourcing Set Ups


    Read more - Advantages of Different Outsourcing Set Ups
    clocks in 24 Reasons Why You Should Setup a 24-Hour Telephone Answering Service banner
    December 14, 2022

    24 Reasons Why You Should Setup a 24-Hour Telephone Answering Service


    Read more - 24 Reasons Why You Should Setup a 24-Hour Telephone Answering Service
    HOW TO BE A GOOD SALES CALL CENTER AGENT? banner
    October 12, 2022

    How to be a Good Sales Call Center Agent?


    Read more - How to be a Good Sales Call Center Agent?
    Where is the Industry's Top Outsource Staffing Locations? banner
    September 22, 2022

    The Key Similarities and Differences of The Industry’s Top Outsource Staffing Locations


    Read more - The Key Similarities and Differences of The Industry’s Top Outsource Staffing Locations
    Close 90% of Your Sales with These Tried and Tested Discovery Questions for Sales Banner
    September 20, 2022

    Close 90% of Your Sales with These Tried and Tested Discovery Questions for Sales


    Read more - Close 90% of Your Sales with These Tried and Tested Discovery Questions for Sales
    Customer Service Outsourcing
    September 6, 2022

    The Complete Guide to Outsourcing Customer Service


    Read more - The Complete Guide to Outsourcing Customer Service

    Magellan Solutions Outsourcing, Inc

    California – USA (West Coast)
    100 Old Country Road Suite H, Brisbane, CA 94005, United States

    Florida – USA (East Coast)
    1900 South Harbor City Blvd, (East Coast Division) Suite 300 Box 48, Melbourne, FL 32901

    Philippines – APAC
    PB Mezzanine Floor, Summit One Tower 530 Shaw Boulevard, Mandaluyong City,
    Metro Manila 1552

    Philippines – APAC
    8th flr, Centris Cyberpod 5
    ETON Loop A, Diliman,
    Quezon City,
    Metro Manila 1103

     

    US: +1 650 204 3191
    UK: +44 8082 803 175
    AU: +61 1800 247 724
    hello@magellan-solutions.com

    INDUSTRIES


    Outsourcing for Legal Process BPO

    Outsourcing for HR Services BPO

    Outsourcing for eCommerce BPO

    Outsourcing for Real Estate BPO

    Outsourcing for 3D Service BPO

    Outsourcing for Mobile App BPO

    Outsourcing for Healthcare BPO

    Outsourcing for eServices BPO

    Outsourcing for Education BPO

    Outsourcing for Insurance BPO

    Outsourcing for Telecom BPO

    Outsourcing for Retail BPO

    Outsourcing for Travel BPO

    CALL CENTER OUTSOURCING & BPO SERVICES


    24 7 Answering Service

    Omnichannel Contact Center

    Customer Support Outsourcing

    Multilingual Call Center Services

    Lead Generation Services

    Cold Calling Services

    Interactive Voice Response System

    Staff Leasing

    Back Office Services

    Community Moderation Services

    Virtual Assistant Services

    QUICK LINKS

    About Us
    Sample Call Recordings
    News & Blog
    Resources
    Our BPO & Call Center Facilities
    Message from the CEO
    Privacy Policy

    ASSOCIATIONS

    Black and white Supplier Clearinghouse CPUC Certification Logo
    black and white philcall logo
    black and white Philippine Australia Business Council logo
    Black and white IBPAPlogo
    Black and white CCAP logo

    We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept”, you consent to the use of ALL the cookies.
    .
    SettingsI ACCEPT
    Privacy & Cookies Policy

    Privacy Overview

    This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
    Necessary
    Always Enabled
    Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
    Functional
    Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.
    Performance
    Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.
    Analytics
    Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
    CookieDurationDescription
    _ga2 yearsThe _ga cookie, installed by Google Analytics, calculates visitor, session and campaign data and also keeps track of site usage for the site's analytics report. The cookie stores information anonymously and assigns a randomly generated number to recognize unique visitors.
    _ga_EL2X6L0QDM2 yearsThis cookie is installed by Google Analytics.
    _gat_gtag_UA_6034499_11 minuteSet by Google to distinguish users.
    _gcl_au3 monthsProvided by Google Tag Manager to experiment advertisement efficiency of websites using their services.
    _gid1 dayInstalled by Google Analytics, _gid cookie stores information on how visitors use a website, while also creating an analytics report of the website's performance. Some of the data that are collected include the number of visitors, their source, and the pages they visit anonymously.
    Advertisement
    Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.
    CookieDurationDescription
    test_cookie15 minutesThe test_cookie is set by doubleclick.net and is used to determine if the user's browser supports cookies.
    Others
    Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet.
    SAVE & ACCEPT
    Powered by CookieYes Logo