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Home | Blog | SMEs Need Qualitative Market Research Services

SMEs Need Qualitative Market Research Services

By Yelyna

Updated on June 3, 2024

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Market Research Services SMEs Can Outsource

Gaining deep insights into consumer behavior and preferences is now part of being competitive in the marketplace. As a small business, the odds of having a team that does qualitative market research services are small to none. As such, businesses miss on uncovering valuable data that can drive your business decisions. 

Understanding market research and how to best use research methodologies to your advantage is vital to reaching your target customers and increasing ROI.

Magellan Solutions lists some types of market research services that you can outsource to us:

  • Online Surveys
  • Phone Surveys
  • Omnibus Surveys
  • Mail Surveys
  • Intercept Surveys
  • Mystery Shopping
  • Shop-Alongs
  • Focus Groups
  • In-Depth Interviews
  • Feasibility Studies


Qualitative vs Quantitative Market Research

It’s important to establish the two categories of market research before having a deeper understanding of the list above. 

The table below shows a summarized breakdown of the difference between qualitative and quantitative research.

Qualitative Research Quantitative Research
Exploratory research is designed to gain a deeper insight into a consumer’s underlying reasons, opinions, and motivations. Statistical research is used to quantify and answer objectives by generating numerical data.
Answer the questions of your target audience.


  • How did this commercial make you feel?
  • What do you like most about X product?
  • Why are you more likely to buy X product over Y?
Measures data gathered.


  • Product Quality
  • Pricing
  • Customer experience

What Is Quantitative Market Research?

After getting the general difference between the two categories, let us discuss further why you need qualitative market research

The qualitative data collection process is assessed from two different points of view: the questionnaire and the respondents. 

Although respondents may not care about the classification of data they are inputting, this is important to the questionnaire. It helps to determine the method of analysis that will be used. 

Qualitative research provides a depth of understanding rather than studying issues as the researcher defines them. It seeks to understand people’s experiences, emotions, actions, and interactions in the social world, whether at the individual level or with groups of people.

Furthermore, it examines how people engage with nonhuman aspects of the social world, such as technologies, materials, and specific spaces.


How does a BPO office in the Philippines handle quantitative market research services?

Using open-ended questions, researchers can get the information they don’t anticipate.

Magellan Solutions‘ qualitative research services team has expertise in a variety of methodologies:

  • Ethnography
  • Phenomenology
  • Grounded Theory
  • Discourse Analysis
  • Participatory / Action research

After choosing the appropriate methodology, researchers then decide how to collect data. 

Potential tools include:

  • Observations
  • In-depth interviews
  • Focus groups 
  • Document analysis. 

Researchers are then guided through the four research phases:

Research design

Our dedicated team offers consultations to assist investigators with the planning and designing of rigorous qualitative research projects. During this phase, we: 

  • Refine the research aims and questions
  • Ensures scientific rigor
  • Determine the amount of qualitative research team involvement required
  • Provide a budget estimate

Data collection

Research questions and appropriately selected methodologies drive this method. We can assist with data collection in various settings.

Data analysis

The chosen research methodology informs our qualitative data analysis. Then, our team provides expertise in data analysis to prepare results for publication.

Dissemination of findings

The last phase is to publish the qualitative research in various outlets.


Outsource all types of market research services to Magellan Solutions!

Qualitative research services at Magellan Solutions are charge-out resources available for researchers from all industries.

Leave us your information below for a quote!

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      1 800 371 6224

      United States: 

      +1 650 204 3191

      United Kingdom:

      +44 8082 803 175


      +61 1800 247 724



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      SMEs Need Qualitative Market Research Services


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