Call center outsourcing: How to find the right one – Part 2
Magellan Call Center Showcases Its Capabilities At CommunicAsia 2013
The goal of any thriving enterprise is to satisfy clients’ diverse needs. Companies need repeat customers to expand. Customer satisfaction, however, is not enough to compute how many people are returning to the dodo business with you compared to your competitors. They may even have the same feedback ratings as yours!
Customer engagement holds the key to profitable and sustainable growth. Engaged customers –
1. Establish affinity with your brand
2. Continue purchasing from you
3. Generate the proper buzz about you
What can inbound customer service do to engage your customers with your products and services?
Make your brand trustworthy with every customer service transaction.
Establishing trust with a company or its brand is a complex process. We hear stories from customers being disappointed with a brand and firm not to buy it anymore. That brand fell short of their expectations. The truth is that there are no hard and fast rules in building that elusive consumer confidence. Customers can always choose from a variety of options! One of them can easily please them.
Here is a quick tip on building trust: Deliver only what you can do and avoid promises you cannot keep.
Treat everyone fairly
Customers are reasonable in their decision to give you their business. Therefore, they expect to be treated similarly concerning their relationship, time, and effort spent with you. For instance, consumers want to know how you have developed the discount rates. Professional integrity is one corporate value your call center must safeguard.
Make customers feel good.
Your customer service role is to reassure customers to think positively and feel right about your brand. To do this, your customer service should be consistent, personalized, and engaging. Their job is to ensure customers feel good about choosing you among your competitors. Make the most of every customer call.
Businesses can no longer survive in the rapidly evolving marketplace simply by satisfying demands after a day’s transaction. Bring customers something new and meaningful, and we can guarantee that you will keep them returning for more.
