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Home | Blog | 7 B2B Telemarketing Services and How To Use Them Correctly

7 B2B Telemarketing Services and How To Use Them Correctly

By Yelyna

Updated on June 4, 2024

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What Are Telemarketing Services B2B

Traditionally, b2b telemarketing services describe a service that generates interest in a company’s products and services. However, it now also refers to selling items over the phone.

Any company that sells to another company can benefit from b2b outsourced telemarketing services. Some common industries that use affordable telemarketing services are software-as-a-service (SaaS) companies, healthcare companies, financial service providers, and more. It also comes in the form of either inbound or outbound calling.

The 7 Telemarketing Services For Small Businesses

Telemarketing services for small businesses include a wide range of services. Here are some of the most common types of B2B telemarketing calls.

Lead generation

What is it?

B2B lead generation identifies the ideal customers for your product or service and then attracts them to buy. It is an essential activity for B2B sales and marketing teams.

Where is it used primarily?

Lead generation falls within the second stage of the inbound marketing methodology. It occurs after you’ve attracted an audience and are ready to convert those visitors into leads for your sales team (namely sales-qualified leads).

Which industries find it helpful?

  • Insurance
  • Home Services / Remodeling
  • Legal
  • Education
  • Credit Cards
  • Mortgage & Real Estate
  • Matchmaking
  • Senior Care / Assisted Living

Pros & Cons  

Pros Cons
It saves time and effort when organizing a staff’s workload and quality control. A company can focus on closing sales and will not be distracted by the added time and energy spent finding and nurturing new potential customers. The company’s management bears the risk of inaction or ineffectiveness. The employees may behave like this due to irrelevant marketing tools, problems with marketing pieces, an inaccurate target audience, low skills, or banal laziness. Furthermore, an employee has a holiday or may retire. This could result in the search for potential customers coming to a grinding halt.

How is this service done correctly?

Finding quality leads on social media is a reality.

  • 39% of B2B marketers say they generated leads from Facebook
  • 30% of B2B marketers say they generated leads from Twitter
  • 44% of B2B marketers say they generated leads from LinkedIn

However, you must select the platform that best suits your industry. LinkedIn is the social network that produces the most B2B leads. It makes sense to start here as the platform is built for business owners and professionals who wish to connect.

Appointment setting

Once a lead demonstrates greater interest in the product, a telemarketer books an appointment so the information can learn more or get a demo from a sales agent. Usually, the agents have pre-made scripts to follow. However, the hands are mostly backup and support.

The primary job function is to place outgoing telephone calls to the listed leads, qualify or weed them out, and secure an appointment for a sales call. During this critical call, the appointment setter will also be expected to be able to answer essential questions leads may have about the company’s product or service.

Some industries find it helpful.

  • HVAC
  • Commercial Roofing
  • Commercial Cleaning
  • IT Companies
  • Construction
  • Healthcare

Pros & Cons   

This is an example from the healthcare industry.

Pros Cons
Even though there are concerns, it is still important to consider how efficient your practice can be and the many other benefits these scheduling systems implement. Understanding and utilizing online booking mechanisms is a part of cultivating an optimized clinical presence. Patients use these to have control and autonomy with their schedules while also saving time and understanding their health on a more personal level. There are still reservations as patients gain more control over a medical practice’s scheduling system. There is a reluctance to allow patients to view a doctor’s schedule fully. In addition, some patients may not be equipped enough to make appointments with the right amount of detail. Naturally, some doctors are not ready to give patients such control.


Surveys play a pivotal role in every business organization. It helps to gauge the market and consumer preferences from time to time. Data entry services help facilitate business organizations to formulate the right business decisions. This is based on the implementation of commendable survey processing services.

Researchers implement a survey research design in cases with a limited cost involved and a need to access details easily. Small and large organizations often use this method to understand and analyze new trends, market demands, and opinions. Collecting information through tactfully designed survey research can be more effective and productive than casually conducted surveys.

Pros & Cons   

Pros Cons
  • It’s easy to do and quick to create
  • It has a wide reach
  • It saves you money on research costs
  • You can do it via mail, email, online, telephone, and verbal methods
  • It can quickly show you trends in the market
  • It gathers large and significant data
  • Survey fatigue could lead to response bias
  • Making the wrong questions can lead to inaccurate data
  • Respondents may skip answers or quit in the middle of a survey
  • Not the best method to use to gather info on a controversial topic
  • The answers you provide must reflect the possible answers of the respondents
  • Surveyors can be biased as well

How is this service done correctly?

  • Decide survey questions
  • Finalize a target audience
  • Send out surveys via decided mediums
  • Analyze survey results

Customer support

Your clients want high-quality customer service. And if yours is lacking, you can rely on telemarketers to help answer questions, respond to inquiries, resolve problems, and more.

Customer support professionals use customer service skills, but that’s only one part of their job. Customer support also includes writing knowledge base documentation, providing product feedback, and conducting usability studies. Support teams are generally more involved with the end-to-end customer experience than customer service teams.

Pros & Cons  

Pros Cons
  • It can contribute to your bottom line. Customer service is such a method that can automatically increase the credibility of your brand. Customer service can do the rest of the job even if your product is somehow incompatible. A study has shown that 66% of customers agree that customer service plays a more significant role. When people shop, they seek help from customer services to decide.
  • Your customer service can make your customers think that you care about them. This can help you to convert a regular customer into a loyal customer.
  • Several brands sell the same kind of products. What can make you different from them? It is customer service that can make you look out of the box.
  • A little mistake from one of your service providers can hamper your company’s name.
  • Such companies are more prone to spam messages as their review page is open to all.
  • Not all customers are equal. So, your company will face a calculated amount of risk during aftercare services.
  • Customer service is very complex and needs a lot of workforce resources and good customer relationship management. Because half of the customers do not know what exactly they want.
  • Initially, some customer care services can go wrong because of an accident on their property which can seriously damage your company’s reputation. Although, the chances are scarce.

How is this service done correctly?

  • Deliver contextual-based support
  • Innovate the customer journey
  • Invest in human and automated service channels

Market analysis

If you’re launching a new product or want to grow your target audience, it’s crucial to analyze the market. B2B telemarketing services for small businesses are a great way to learn more about what your customers want and how to better appeal to them.

Creating a market analysis helps you understand your target audience and the market conditions, which will inform your ability to create a successful service or product. It will also allow you to distinguish yourself from the competition and stand out in a crowded market.

Pros & Cons   

Pros Cons
  • Mitigates Risks
  • Improves Sales
  • Better Image of Customers
  • Measure Brand Reputation
  • Research Is Expensive
  • Market Research Takes Time
  • Market Research Can Only Target a Small Population

How is this service done correctly?

  • Study statistical relationships between industry trends and economic and business variables.
  • Develop practical, reliable industry forecasts by using various approaches to forecasting.
  • Check the chosen industry’s past trends, demand-supply mechanics, and future outlook.
  • Examine industry performance about other industries to identify industries with superior/inferior returns and b) over time to determine the degree of consistency, stability, and risk in the returns in the industry.
  • Take up an industry and find out the sectors. Select the particular sector that is doing well and its prospects are good. Moreover, looking at the different market segments in a specific industry is worthwhile.

Event registration and signup

Event registration software aims to address these problems by creating a single platform for advertising, registration, ticketing, and messaging. The software hosts a public-facing registration portal. When attendees register through this portal, their information is saved in a database. The software also processes any registration fees.

Event registration software allows event planners to access and manage the attendee database. Often, the software also includes mass communication tools, allowing organizers to contact their attendees from within the application. The software may also generate reports to help organizers understand their event’s reach, cost, and effectiveness.

Common services:

  • Event marketing tools
  • Online registration
  • Payment processing
  • Messaging tools to contact attendees
  • Digital event guides for attendees
  • Report generation tools
  • Post-event surveys for attendees
  • Attendee data management, including customizable permissions

Which industries find it helpful?

  • IT Firms
  • Telecommunications Companies
  • Energy Organizations
  • Document Management
  • Financial Institutions
  • Marketing Solutions
  • Travel & Hospitality Firms
  • Healthcare Organizations
  • Human Resources / Recruitment Agencies
  • SaaS Providers
  • Security Firms
  • Transportation & Logistics Providers

Pros & Cons  

Pros Cons
  • Registration services can already store all important data needed.
  • Smoother run of an event.
  • Quick to contact participants.
  • Failure or incompatibility of used plugins and extensions (e.g., after update);
  • Server failure or overload;
  • Hacker attack or virus infection.

How is this service done correctly?

  • Make calls from outbound telemarketing service to b2b, engage your target audience to attend your event, and follow up with confirmation calls and emails.
  • Solicit attendees to events through emails, SMS marketing, and outbound calling.
  • Collect vital contact data to improve your event registration database, soliciting opt-ins to future email or text marketing communications.
  • Help drive one-on-one meetings or appointments at your tradeshow booth
  • Take incoming inquiries about event details and complete online registrations

Telemarketing services Philippines

Magellan Solutions is not precisely one of the cheapest telemarketing companies in the country. Instead, we happen to offer flexible rates and services for b2b telesales.

If you find any services helpful, fill out the form below.

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      7 B2B Telemarketing Services and How To Use Them Correctly


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