Law firms are also businesses. They need to attract and retain clients. But just like in any other business, these tasks are often challenging.
Strengthening your legal marketing strategy is an option. But this would need a lot of effort. And it can also affect your focus on core activities.
So, how do you remedy this? How can you attract and retain clients without sacrificing your operations? Here are the best practices for that:
Streamline your internal operations
Of course, you cannot have an impressive image – if you are lacking within. You have to make sure that your firm is working smoothly. And that you have the capacity to accommodate your clients.
Make sure that your firm is working to the best of its ability. All your tasks and processes should be in top shape. This ensures that you’re operating efficiently, and you’re ready to help your clients.
Streamlining your operations does not only improve your productivity. It also ensures client satisfaction. And helps you earn trust, and good references or reviews.
Offer free services or resources
When a store offers freebies, does it make you more likely to buy from them? The same principle works for legal practices. But instead of tangible products, you offer your expertise.
Try offering free online resources in exchange for contact details. Also, you can offer free advice online or over the phone. These tactics allow you to get in touch with potential clients. And, if your “freebies” gain their trust, it would be easy to convert them into paying clients.
Build up your reputation
Building up your reputation is not only about winning cases or giving legal advice. In this context, it is less about those legal processes. The reputation you have to build is on a digital platform.
Remember how you’ve gathered the email addresses of potential clients? Well, now it’s time to contact them and gain their trust. Consider sending newsletters via email. Better yet, you can post blog articles on your website.
Take this opportunity to let people know that you are a great legal professional. Talk about relevant topics in your area of practice. And give useful tips and information to the general public. Your audience would appreciate your content, and see you as a legal authority.
Communication is crucial in a successful client-lawyer relationship. But it should not be a waiting game. As much as possible, don’t leave your clients waiting.
Be proactive in communicating with your clients. You should be quick to respond to legal queries. And you should often update and check on your clients. If you have a hot lead turned cold, follow up with them, and see if they’re still interested.
Also, don’t hesitate to show some personality. Show your clients that you’re genuine about helping them. And that they can relate to you, and vice versa.
Prepare for negative situations
Not everything will go your way. Yet these situations should not always equate to failures.
Create alternative plans in case things don’t go your way. Involve your clients in the planning, so they can also prepare themselves. At best, your clients can also help create a plan that suits all your interests.
You have to be upfront and straightforward with clients from the beginning. This includes pricing, and what you can and cannot do for them. Manage their expectations, and never give them false hope. If the possible outcome isn’t looking good, tell your client right away.
Be transparent about your legal work and history, as well. Tell your clients how your firm has performed in similar cases, and how you are working now. While working with them, update clients in every step of the way. Even if it means telling them about setbacks.
Optimize your billing system
Let’s go back to shopping examples for a bit. If a store doesn’t accept your preferred mode of payment, are they still your top choice? And if their payment system seems shady, you’d walk out of the store altogether.
The same goes for legal departments, firms, and practices. A subpar billing system can drive away your clients. But how can you optimize your billing system?
The best way to do this is to ensure that all bills are accurate. Bill your clients only for the legal services that you did for them. Also, you should offer billing options that clients prefer. For one, legal clients are more likely to choose firms with fixed or flat fee billing.
In a challenging year like 2020, outsourcing is very ideal for all businesses. For legal practices, legal process outsourcing (LPO) is your best outsourcing option.
LPO is a cost effective way to improve your client relationship. Outsourcing offers solutions for most of the strategies listed above, such as:
Outsourcing is also a cost-saving solution, compared to in-house hiring. You can expand your workforce without spending on onboarding, training and employee premiums. And your law firm gets flexible staffing, as well.
Magellan Solutions: a leading LPO company
Magellan Solutions is a BPO company that has been in the industry for over 15 years. We offer a wide range of outsourcing services, including legal process outsourcing. We are located in the Philippines, but we support law firms from all over the world.
Our company is also one of the best legal process outsourcing companies in the world. Clutch, a market research firm in Washington, recognizes us as a leading LPO company. Clutch also hails us as one of the best virtual assistant providers in the world.
How Magellan Solutions can help you
At Magellan Solutions, we aim to be the right LPO company for you. We do our best to guarantee high quality legal services at any price point.
When you outsource with us, you can expect the following:
Are you ready for a world-class LPO service? Contact us today and get a free quote!
Contact us today for more information.