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Home | Blog | Soft Selling that Works Well with Telemarketing

Soft Selling that Works Well with Telemarketing

By Magellan Solutions

Updated on April 30, 2024

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Various forms of soft selling techniques complement the cold calling strategies of Telemarketing Philippines


Telemarketing Philippines is known to deliver valuable results for businesses worldwide. That is the reason why telemarketing services in the Philippines are thriving and an enticing destination when it comes to lead generation

However, there is a misconception that contact center services in the Philippines only provide excellent B2B cold calling. There are so many factors at play as to why you need to hire telemarketers in the Philippines to generate leads.


Non-voice Soft Selling Techniques that Complement Telemarketing Call Center Philippines’ Cold Calling Strategies


Aside from voice services and engaging conversations with prospects, telesales companies in the Philippines use various soft selling techniques that complement the cold calling strategy. What are these?

Business Website

Your business website can provide existing customers, especially prospects, with a soft path to present your products or services. Depending on your requirements, you can do this in-house or outsource staff to create or maintain your website.

What makes a good website that complements the effort of your chosen b2b lead generation companies in the Philippines are the following:


  • Offers attractive information, tips, and helpful suggestions about the products or services
  • Presents information that is engaging and attractive without oversharing or overpowering the prospect
  • Strategically placed buttons that contain a call to action or special offers to entice the prospect
  • Plugin and contact forms that prompt visitors and prospects to enter their data in return for receiving items such as newsletters, regular offers, or product updates

Free Samples or Demo

More customers respond positively to brands that offer free samples or demos. This technique can help you build rapport and engage customers in a wider range of products or services. 

Online coupons or discount vouchers are more useful, especially when implementing lockdowns and social distancing. This can further pique the prospects’ interest as the Philippines’ outbound call center can work this out throughout the calls. Like some sort of reward for engaging with the cold calls. 

This, in turn, will leave an impression on your prospects that you are keen to leave your mark even after the calls with Filipino telemarketers


Video content creation offers demonstrations and instructions for your services or products. This can show your prospects how to properly utilize the products or services that outbound telemarketing services in the Philippines introduced beforehand.

You can keep these videos soft by avoiding any direct pushes to buy. Instead, the core goal is to offer the prospects valuable information. This is also a good way to establish your brand or company as a trustworthy expert and include additional sales promotions and contacts. 

Your in-house marketing department could do video production. However, if you lack the manpower, you can get your call center outsourcing Philippines to create this for you. They can provide content creators and the skills to create videos for your company that go well with the telemarketing strategies.

Social Media

This is a surefire way to complement call center outsourcing Philippines’ B2B sales calls. You can drive audience and prospects to your sales landing pages through these platforms. 

Also, sharing content and using it to your advantage is an effective way to reach a wider audience, which will most likely lead to more sales.

You can use social media to achieve these top three objectives:

Create buzz

Develop and publish messages (e.g. text, video, and images) that are distributed via user-to-user contact 

Foster Community

Build ways for existing and potential customers to engage with one another about a shared interest in a brand, product, or service.

Facilitate two-way communication

Your social media pages should encourage user participation, feedback, and dialogue instead of a tight-knit, controlled environment by your brand.


Importance of Soft Selling Techniques that Complement the Efforts of Telesales Company Philippines


B2B cold calling effectively generates leads or simply raises awareness for your products or services to target prospects. 

Yet soft selling techniques used in various ways are also an effective tool to ensure prospects are still hooked even after they end the call with your Filipino telemarketers.

What is the importance of soft selling in various ways that benefit your brand? Here are the following:

  1. Focus on building relationships with existing and potential clients
  2. Gives time for your prospects to think about your offer after the call through the supplementary information you provide
  3. Leverage client testimonials that reinforce the brand image, words of appreciation in website banners, social media posts, and videos that entice more clients onboard


Magellan Solutions Is Your Top Pick for Telemarketing Services in the Philippines


We have 18 years in the business, proving our excellent service delivery across various industry verticals. We only employ the best Filipino telemarketers who can absorb and truly understand your brand, products, and services.

This is our proven technique to ensure we can relay all the necessary information to your prospects and drive the results you always wanted.

Magellan Solutions uses the best CRM tools to ensure our services remain smooth and efficient throughout your campaign.

We are ISO 27001-certified and HIPAA-compliant, as it is our pride to protect your data and information at all costs, all the time. 

Contact us today, and let us start a partnership that will benefit your business. Fill out the form below!

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