Majority of B2B cold calls performed by telemarketers are either routed to voicemail or a bad number. That’s why many businesses turn to Telemarketing Philippines to solve this issue.
Meanwhile, B2B lead generation companies in Philippines figured out the common problem when in businesses’ telemarketing campaign:
With this in mind, let’s take a look at how telemarketing call center Philippines alleviate the situation for small and medium enterprises.
There are several different sorts of cold calling services that you can outsource.
Depending on the objective of the call, you might hear:
Depending on your business model, you might do one of the following:
Cold calling, in its most basic definition, is the activity of attempting to sell to a prospect who has not previously contacted your brand or a sales representative.
Prior to the phone call, potential customers had expressed no interest in acquiring the product or service being discussed.
In contrast to warm selling, when prospects may have signed up for a free trial, completed a lead capture form, or downloaded a guide, cold selling is based on trust and rapport.
Cold calling, without a doubt, appears to be difficult. Sales representatives must find a technique to engage with clients immediately in order to attempt to initiate a transaction when they do not have any customer information to start the sales pitch.
But this does not rule out the practice of cold calling as a viable option in the future. In reality, 82 percent of consumers will still accept meetings with vendors who reach out to them on their own initiative.
In this sense, the problem is not with cold outreach, but with a lack of engagement. It’s all in how you go about it.
Recently, 40 percent of B2B (business to business) sales teams in the United States have made the switch to contactless sales. This means that there will be no more face-to-face selling.
Sales personnel are now primarily communicating with customers via phone and video conferencing.
57 percent of B2B sales professionals anticipate increasing their number of sales phone calls, with 39 percent anticipating increasing their use of cold outreach as part of this process.
However, why does B2B cold calling perform better than B2C cold calling is a mystery.
The primary distinction between B2B (business to business) and B2C (business to consumer) selling is the decision-making trigger.
Many business-to-consumer sales are influenced by emotions.
In business-to-consumer sales, the salesperson has little or no knowledge about the individual they’re engaging. As a result, it is nearly hard to determine what their problems are.
Salespeople are unable to employ a problem-solving strategy in this situation. Instead, they attempt to pitch individual customers on the emotion they will experience as a result of their purchase. The goal is to take advantage of people’s tendency to buy on the spur of the moment.
The outcomes of this are wildly inconsistent and unpredictable.
Furthermore, there is never a good time to contact specific customers. If you call throughout the day, they will be at their desk. If you call in the evening or on the weekend, they are likely to be with their families or enjoying time off from work. They are unable or unwilling to listen to a sales pitch because they lack the necessary time.
B2B sales, on the other hand, are founded on logic: would this product solve the problem our company is experiencing, and do we have the financial resources to purchase it?
When a business-to-business salesperson calls a company, they have the opportunity to prepare a customized pitch in advance.
By conducting thorough research about the organization, the sales representative stands a better chance of determining what challenges they may be experiencing.
Because sales representatives just need to convince the B2B customer that they can address their problems within a reasonable budget, securing following steps on the initial cold call becomes easy.
Most BPO companies in the Philippines used an enhanced caller ID. This service allows you to display your business name and logo on outgoing calls.
Moreover, you can also include other information about your company such as the department of where you’re calling from.
Hence, consumers can recognize you whenever you call their phone number.
On top of that, customers also do not want to answer calls from foreign phone numbers. So, imagine if you use a foreign phone number if you outsource to the Philippines.
Fortunately, BPO Philippines can also use a local number depending on your target customer.
Ergo, you can have numbers for LA and New York at the same time even if you’re calling from another country.
You can reduce the chance of unanswered calls by at least 50% since these customers won’t answer the call if they don’t know the phone number.
Customers usually received 16 unwanted calls per month. Most of these unwanted calls came from robocallers and spammers.
As a result, they will blacklist these phone numbers on their devices. Then, some companies will collect these blacklisted phone numbers and sell them to telemarketing companies.
So aside from being unrecognizable, there’s also a chance that your phone number won’t reach a large number of customers at all.
That is why it is important to have a reputable source for outbound phone numbers. However, it may be hard to look for a trusted partner especially for a start-up business.
Hence, it will be more efficient if you outsource your telemarketing campaign to lead generation Philippines.
These BPO companies already have a lot of trusted sources for phone numbers that you can use for cold calling campaigns.
It is due to the fact that they have years of experience in looking for reputable providers. They already know which vendor to trust and which are just scammers.
That’s why when looking for a telesales company Philippines, make sure that they have multiple years of experience in working with several industries.
There are more than 54 billion spam calls in 2020 alone. As a result, 2.2 million fraud reports were filed and there’s a $3.3 billion loss due to fraud.
Furthermore, 31% of consumers reported a fraud claim after telemarketers contacted them multiple times over the phone.
This goes to show that potential customers are actively reporting spam calls if they feel harassed by the telemarketers.
To prevent this from happening, you should not let your agents call more than 100 times a day. This will help you avoid any detection from service carriers about spamming.
However, it might not be productive since you need at least 18 calls before you land a warm lead for your business.
Thus, limiting your call volume to 100 daily can negatively affect your telemarketing campaign in terms of lead generation.
This is where contact center services Philippines can come in handy. They can provide multiple phone numbers for your company.
That way, you can let the other phone number cool down while your agents use other numbers instead.
As a start-up business, your focus should not be on monitoring which phone numbers are considered blocked or flagged.
It is one of the reasons why outsourcing to outbound telemarketing services Philippines saves you time identifying which number is no longer usable.
Checking the reputation of your business phone number increases your chance of getting in touch with your potential clients.
It is because customers can easily recognize the legitimacy of your business. There’s a 69% chance that customers will answer the call if they identified your business as legitimate.
On top of that, you can also get more phone time if customers trust your business operation. You can get as much as 3 minutes of phone time with your customer if they find your business reputable.
So you help protect your business’ reputation if you have a provider that can watch your numbers for flagging.
You can’t solve all the unanswered calls by just implementing a new system and monitoring process.
Some customers just can’t answer your call since they’re unavailable due to several reasons. Hence, you need to leave voicemail in order to state the purpose of your call.
Unfortunately, only 33% of people listen to voicemail coming from business phone numbers. One reason for not listening is unclear voices coming from telemarketers.
Most telemarketers have a thick accent that makes understanding the message hard for customers.
So aside from technical work, telemarketing services in the Philippines also have skilled telemarketers to help you improve your conversion rate.
Filipinos have a neutral accent which makes it applicable in every target audience for your business.
On top of that, they have great English proficiency since they’re one of the best English speakers in Asia.
Overall, you can get more callback from potential clients if you deliver your intention clear in the voicemail message with the help of Filipino telemarketers.
If you are an SME looking to outsource your telemarketing service then go to Magellan Solutions. We have 18+ years of BPO experience with more than 100 clients all over the world.
Here are some outbound telemarketing services that we have:
Our Business Developers can help you in setting up your key performance indicators (KPI). KPIs will guide you and monitor the progress of your business with us.
We also offer guaranteed flexible pricing options based. Magellan Solutions understands that start-up business needs have limited funds in outsourcing services.
Our security is also world class because of different standard certifications. Magellan Solutions also has an ISO/IEC 27001:2013 Certification.
It ensures your company’s sensitive data is safe in our system. Our expert team provides security measures against phishing and data breach.
Contact us today and hire telemarketer Philippines. You will also get a free 60-minute business consultation. Please fill out the contact form below.
Contact us today for more information.
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