Telemarketing definitely saw changes in the last few decades
, but it’s not true that email and social media have replaced telephones as the primary B2B communication channels.
In fact, it is still an important aspect of a marketing campaign especially if your product requires a complex sale.
An email or a tweet is just not going to be enough to generate a sale.
It’s not just telephones and social media, per se. There are certain aspects needed for the communication platforms to be effective.
Telemarketing that closes a sale in one call is already a thing of the past.
A more appropriate goal of telemarketing today is generating interest in your product, educating the customer, and ensuring overall satisfaction.
This simply means that telemarketing is about building fruitful relationships.
There are multiple communications channels available to get your message out to prospects. These can generate many promising leads.
If your product or service involves a complex sales process, someone would eventually need to pick up a phone and call the leads.
Customers are going to want to talk to a live representative about their queries and decision.
Complex means multiple contacts are required to initiate the sales process.
There are three phases involved in moving a prospect to a decision:
In the complex sales process, you should always look for ways that your product solves a critical problem for the prospect.
The telemarketing team is trained to ask good questions and listen to the prospect.
As a result, this identifies the key problems that the prospect is dealing with. This changes the whole dynamic of telemarketing.
Instead of just looking for a quick sale, your team is also solving problems for the prospect. Rather than appear as aggressive salespeople, your team will be seen as helpful experts. Sales will naturally flow from this approach.
You want to make sure you have the best performing team to carry out such an important task.
With our outsourced team, we guarantee that the telemarketers understand your product and have the best training.
Our goal is to create a team of people who build relationships with prospects through multiple contacts. They look to solve problems and not just go for the quick close.
Telemarketing is not dead. We’ll prove it to you, so contact us today!
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