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Home | Blog | Telemarketing Strategies For SMEs: Product Development Pre-processing

Telemarketing Strategies For SMEs: Product Development Pre-processing

By Yelyna

Updated on April 30, 2024

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Call center outsourcing Philippines believes in the importance of pre-processing

Often, businesses think they need to have their product or service ready to go before they start implementing their product marketing strategy

But if movie producers waited to announce their movies until everything was filmed, edited, and ready to show, audiences would be caught off guard and likely wouldn’t show up for the premiere.

Successful film premieres come from weeks or even months of preparation. 

It’s the same in the business industry. You have to start marketing your products or services even before they’re 100% ready so that you can build excitement, anticipation, trust, and interest.


What goes on in the pre-production of telemarketing call centers in the Philippines?

New product development helps companies diversify target customer ranges and expand into new market segments. 

When you’re ready to launch a new product, a marketing strategy can help you connect your customers to the new products before they are distributed by building interest and excitement around them.

But you should not worry about marketing just after a launch. As stated above, it’s similar to producing a movie. Pre-processing is important.

Magellan Solutions listed successful ways we helped our existing clients with their “pre-production” stage.

1. A pre-launch product marketing strategy gets the conversation started and generates buzz

The top reason to start marketing while your product or service is still developing is to begin a conversation.

To set your product up for success, you must be intentional about your product marketing and build a plan to get the conversation going early. Then, continue the conversation so you stay relevant and at the top of your mind.

Magellan Solutions will open the floor further for anticipation and intrigue when we get the word out. Then, when you launch, your audience will be ready and waiting.

We further believe that a certain level of teasing allows you to roll out a little information at a time to keep people curious. It starts creating recognition for your brand and services. You will have started generating interest before you have even released your products.

Our 6-8 week pre-launch period helps spread the word. As a result, you can get your product or program to market faster and to a more receptive audience.

2. It creates a receptive and engaged audience to sell to

Once the conversation is started, Magellan Solutions will continue to help pave the way to get your product to market faster and deliver it to an engaged and interested audience.

As we nurture more through the prelaunch period, it’s important to first sell your audience to you—your business, your ideas, and your brand. Through this, customers can get to know you before you ask them to buy your program. 

This results in established trust and respect among prospective buyers, who are more willing to purchase from you when you launch.

We highly encourage you to spend time building high-value relationships with your audience. It’s a marketing strategy that instills a lot of advantages. Brand loyalty and encourages word-of-mouth marketing

Furthermore, it helps you better understand whom you’re catering to in the long run so we can tailor your marketing and advertising even more in the future.

Whether you already have an audience or you’re building one from scratch, weekly nurturing will benefit your product launch. It keeps your service at the forefront of your audience’s mind so they won’t forget when it’s time for launch.

Consistency is important here. Thus, we help keep the conversation going with regular touchpoints. 

Even if you have an organic audience, you still need to nurture it. They won’t pay attention to what you have coming up unless you’ve given them a reason to.

3. It ensures you have an audience for your product launch

If you start launching without early advertising, you’ll run out of people to speak to and launch, too. 

Word-of-mouth is great, but in this digital era, people need to be able to find you and your service. With Magellan Solutions, we will get your name out there.

When you market your product or program while it’s actively developing, you ensure that you’ll have an audience ready to listen when it launches.

Launching something without any premarketing is like delivering the climactic scene of a movie without any buildup: Audiences miss pieces of the story and don’t know why they should care, and they might even walk out of the show. 

This is why Magellan Solutions advertises your brand as early as we can. This results in you giving customers that critical first piece of the story. They will already understand what you’re offering and why they should watch for the climactic launch.

When your audience has a reason to care about your launch, they’ll show up for it. You won’t be announcing your latest program to many empty seats. 

Taking the time to market in tandem with development helps you build that launch audience and ensure that your marketing initiatives will continue growing, even beyond your launch.


Choose the best pre-production agents at contact center services Philippines

Creating an airtight marketing strategy for your new product is essential to improve sales. 

But you must apply the right marketing plan and continue to adjust it to match ever-changing market demands. Also, you need a go-to-market strategy for your product to reduce the estimated time to launch. 

Our marketing strategy is guaranteed to strengthen all touchpoints and use customer data to deliver personalized targeting, and your company should reinforce the brand from every angle.

Let Magellan Solutions show you our flexible marketing strategies for the new product development stage. Contact us for a quote!

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      Telemarketing Strategies For SMEs: Product Development Pre-processing


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