Often, businesses think they need to have their product or service ready to go before they start implementing their product marketing strategy.
But if movie producers waited to announce their movies until everything was filmed, edited, and ready to show, audiences would be caught off guard and likely wouldn’t show up for the premiere.
Successful film premieres come from weeks or even months of preparation.
It’s the same in the business industry. You have to start marketing your products or services even before they’re 100% ready so that you can build excitement, anticipation, trust, and interest.
New product development helps companies diversify target customer ranges and expand into new market segments.
When you’re ready to launch a new product, a marketing strategy can help you connect your customers to the new products before they are distributed by building interest and excitement around the product.
But it’s not just after a launch that you should worry about marketing. As stated above, it’s similar to producing a movie. Pre-process is important.
Magellan Solutions listed successful ways we helped our existing clients with their “pre-production” stage.
The top reason to start marketing while your product or service is still in the development phase is to begin a conversation.
To set your product up for success, you need to be intentional about your product marketing and build a plan that gets the conversation going early.Then continue the conversation so you stay relevant and top of mind.
When we get the word out, Magellan Solutions will further open the floor for anticipation and intrigue. Then, when you launch, your audience will be ready and waiting.
We further believe that a certain level of teasing allows you to roll out a little information at a time to keep people curious and interested. It starts creating recognition with your brand and services. Before you have even released your products, you will have started generating interest.
Our 6-8 week long pre launch period helps get the word out. As a result, you are able to get your product or program to market faster, and to a more receptive audience.
Once the conversation is started, Magellan Solutions will continue to help pave the way not only to get your product to market faster but also to deliver it to an engaged and interested audience.
As we nurture more through the prelaunch period, it’s important to first sell your audience to you—your business, your ideas, your brand. Through this, customers have a chance to get to know you before you ask them to buy your program.
This results in an established trust and respect with prospective buyers, so when you launch they are more willing to purchase from you.
We highly encourage you to spend time really building high-value relationships with your audience. It’s a marketing strategy that instills a lot of advantages. Brand loyalty and encourages word-of-mouth marketing .
Furthermore, it helps you better understand whom you’re catering to in the long run so we can tailor your marketing and advertising even more in the future.
Whether you already have an audience or you’re building one from scratch, weekly nurturing will benefit your product launch. It keeps your service at the forefront of your audience’s mind, so they won’t forget when it’s time for launch.
Consistency is important here. Thus, we help keep the conversation going with regular touchpoints.
Even if you have an organic audience, you still need to nurture. They won’t pay attention to what you have coming up unless you’ve given them a reason to.
If you start launching without early advertising, you’ll run out of people to speak to and launch to.
Word-of-mouth is great, but in this digital era people need to be able to find you and your service. With Magellan Solutions, we will get your name out there.
When you spend time marketing your product or program while you’re actively developing, you ensure that you’ll have an audience ready to listen when you’re ready to launch.
Launching something without any premarketing is like delivering the climactic scene of a movie without any buildup: Audiences miss pieces of the story and don’t know why they should care, and they might even walk out of the show.
Which is why Magellan Solutions advertises your brand as early as we can. This results in you giving customers that critical first piece of the story. They will already have an understanding of what you’re offering and why they should keep an eye out for the climactic launch.
When your audience has a reason to care about your launch, they’ll show up for it. You won’t be announcing your latest program to a bunch of empty seats.
Taking the time to market in tandem with development helps you build that launch audience and ensure that your marketing initiatives will continue growing, even beyond your launch.
Creating an airtight marketing strategy for your new product is essential to improve sales.
But you must apply the right marketing plan and continue to adjust it to match ever-changing market demands. Also, you need a go-to-market strategy for your product to reduce the estimated time to launch.
Our marketing strategy is guaranteed to strengthen all touchpoints, use customer data to deliver personalized targeting, and your company should reinforce the brand from every angle.
Let Magellan Solutions show you what our flexible marketing strategies look like for the new product development stage. Contact us for a quote!
Contact us today for more information.