Influencers have become a hot topic because of the increased significance of social media even in the business world. It has created a whole new set of influencers and also brought offline influencers to the online world, where the buyers are.
Yet, there’s a set of influencers we tend to forget. They have an offline influence on buyers but are not active on social media.
Should you use online methods to find them? Maybe. Should you use offline influencers to influence online buyers and decision-makers? Maybe.
Undoubtedly, though, you can strengthen your B2B influencer marketing performance by including both offline and online influencers.
In the B2B world, where deals are bigger and they can take months or even years to close, numerous people get involved in different phases of the purchase process .
One of the main aspects involved is telemarketing services in the Philippines.
Believe it or not, B2B influencers based their strategies on call centre services Philippines. Some of the top B2B influencers that have done so are:
Magellan Solutions offer a list of B2B influencer marketing strategies that move the needle in any industry and for companies of all sizes.
Here at Magellan Solutions, we do this by reviewing how we worked with past and current clients. Through the various stages, we can run a data-filled internal survey result.
To get better results, we coordinate with sales and pre-sales telemarketers of clients for us to identify the prospects they were able to make.
Through the telemarketers’ help, we will be able to help you gain future prospects and guarantee them as sales.
Understanding your business personas will help identify and prioritize changes to your offering based on what your customers need the most.
Marketing can use buyer personas to build effective strategies.
One way to make this strategy useful is by using CRM system tools. Through CRM tools, we can already gather a database to make the needed adjustments to your offered product.
You can then use your personas to guide the direction of your work. For instance:
Once you hire a telemarketer, you can expect them to deal with the whole sales process.
They start off with promoting free trials of services. After a predetermined time on the free trial, they will then gather the customer’s review via surveys. After all, telemarketing is not all about only social media. Rather, it is reaching out to people on all possible platforms.
Lastly, our telemarketers highlight the customer reviews that show their satisfaction with the service.
Online customer reviews appear to be a great avenue for grabbing consumer’s attention and increasing sales. The importance of customer reviews is tremendous as they are very helpful to a vast majority of consumers and they are also responsible for securing your online visibility in search rankings.
B2B influencer marketing has carved its own path. Success is less about the one-and-done “viral” efforts common in B2C marketing and more about generating a regular undercurrent of interactions with industry influencers.
The biggest benefit of this strategy? It makes influencer marketing accessible to nearly every business. You may not crash your servers with a successful campaign, but you can build credibility for your content, product, and brand.
Here at Magellan Solutions, we believe that B2B influencer marketing has become one of the most effective customer acquisition channels.
However, it’s not easy to implement. Building relationships with the industry’s most influential voices takes time and skills.
In our humble experience, the best solution is to give maximum value to these power users, ask for nothing in return, and let karma do the rest.
This way, we managed to build a lasting connection with dozens of clients that brought hundreds of thousands of users to their products and/or services.
Find out more about this innovative B2B strategy by filling out the form below. We’ll get back to you with a quote and even other services we think you might find helpful.
Contact us today for more information.