Have you ever wondered what is the importance of a telemarketing call center in the Micro, Small, and Medium Enterprises (MSMEs)?
According to the Congressional Policy and Budget Research Department (CPBRD), the MSMEs are considered as the backbone of the Philippine economy. The latest data (2019) presented by the Philippines Statistics Authority (PSA) noted that out of 1,000,506 business enterprises in the Philippines, 99.5% (995,745) are MSMEs.
Having the MSMEs contribute so much to the nation’s gross domestic product (GDP), employment, and total value-added, it is important to fuel these businesses with equipped and future-proof strategies which telemarketing can provide.
So, what is telemarketing? And how can it help you and your business?
Call center telemarketing is a strategy used by firms to increase their bottom line. Telesales have always been done over the phone. But now, businesses talk to customers in many different ways.
Telemarketing is when you use the phone to find leads, close deals, or get marketing information. It can be a good strategy for small businesses because it has many of the same benefits as talking to clients directly. All while keeping costs as low as possible.
Call center telemarketing is used for a variety of things. In addition to its most typical function of advertising goods and services, you can use it to gather data, create leads for sales, and conduct surveys.
Assessing a potential customer’s degree of interest is the main objective of telemarketing. Having said that, businesses can learn if a specific customer is interested in their goods or services by making a phone call.
With technological advances, political parties all around the world start to use telemarketing to their advantage. They use it to conduct polls to ascertain the voting preferences of the public, particularly during election campaigns.
Telemarketing campaigns can be quite powerful if they are done correctly.
Below are the three basic types of telemarketing: lead generation, inbound, and outbound call centers. Let’s find out the difference between the three.
In a call center outbound telemarketing company, the agent contacts the consumer directly with an offer. The usual goal is to make a sale. In fact, they’re often called sales services. Since more actual selling is involved in this than in inbound operations, representatives working on this side of telemarketing typically need greater training and product knowledge.
Customers initiate the first point of contact with a company in an inbound telemarketing plan for call centers. With call center inbound telemarketing, people may get in touch with the business whenever it’s most convenient for them, which may ultimately increase profitability.
Lead generation is mainly about getting leads through telesales. It is one of the most well-sought telemarketing operations. The ways to get leads are various. You can do cold calls, send emails, or talk to people in person. Firms employ lead generation to help them get the attention of prospects.
As a powerful marketing tool that offers a variety of benefits, telemarketing is very in demand. So, to understand why, we have listed below the benefits of a telemarketing call center.
Firms use telemarketing call centers to lower the cost of selling. Compared to having an army of agents knocking door to door, BPOs are cheaper. And also safer during the pandemic.
Getting in touch with clients is also made easier. This is because most contact centers have their own list of available numbers they can call.
A telesales or telemarketing call center can be a highly useful technique for small firms because it delivers many of the same advantages in terms of direct client contact while taking up less time and money.
A telemarketing call center gives businesses the chance to sell and market products over long distances. Because of this, SMEs have the chance to connect with more prospects, and build a wider network of distributors.
It can also be used to find a lot of different business opportunities. If you want your firm to reach other countries, this is for you. Don’t worry about your existing customers though, because you can still manage them with the help of a call center partner.
When you outsource telemarketing, a whole team takes care of the process of getting leads. These people know a lot about the industry and have the skills to come up with new campaigns for any situation. One perk of getting a BPO company is the expertise it can offer. To say that they’re the best is arguable though. But one thing is for sure. They can give you results.
Building a base of loyal customers is a key part of making sure the business will be successful in the long run thus increasing its value. Customer satisfaction is a heavy factor with SMEs. It can either make or break you. Fortunately, according to data, good customer service can lead to more customers and repeat business.
Customers usually want to talk to a real person who has experience in the field. This helps build a relationship with the customer that will last for a long time. A call center is ideal to install trust. It’s accessible and anyone can easily contact someone.
A telemarketing call center is one of the most adaptable types of direct marketing. Knowing and comprehending what people want and are willing to purchase is important. A telemarketing call center has many advantages, including the ability to continuously refresh the client database and knowledge of what customers are searching for in a product or service, brand, etc.
Knowing how effective your advertising is will enable you to measure response. Future plans may be based on the outcomes, which may be compared to those that had already been established.
Telemarketing may not have the best reputation. But if you use it right, your business can start making money quickly. Below, we’ve listed ten telemarketing tips to help you with your business plans.
Callers must be knowledgeable and competent to advertise your company on the phone. It’s about having a strong interest in the topic, being aware of the problems that customers face, empathizing with them, and knowing how to address them.
So, be sure your callers are motivated and well-trained to engage customers in conversation rather than boring them to death with technical jargon or a lengthy, tedious sales pitch that isn’t relevant to their needs.
Customer data is your friend. The key to telemarketing success is being able to pinpoint your target market with precision. If you know their pain points, you can sell them anything.
You must follow specific guidelines depending on who you want to call and where you’re calling from. In addition, if you record your calls, be sure to review the call recording regulations in your area.
Soft lead generation is usually the process of figuring out if a prospect shows any sign of wanting to do business with your company. This is done with the help of a carefully planned method. And a list of important profiling questions that need to be answered before the leads are finished.
This “soft-sell” method is works better to some than direct sales tactics.
Knowing your audience is great, but it is useless if you don’t have something to offer them. Therefore, learn what the customer worries about and how you may help by conducting some study. Discover the reasons they buy and the difficulties they face.
Consider the people you can call upon as leverage. You can still modify the call if you are unable to name drop or if you do not have these clients by highlighting your expertise while speaking to a decision-maker in the sector you are targeting.
Obviously, there are lots of providers of the same goods and services. As a result, you need your call to be distinctive. Actually, the information presented and the caller both play a role in this.
Check the progress of your agents and ensure your ratio of successful outbound calls to deals closed is within acceptable bounds. Again, using current calling software makes it simple to get through reports for each agent and campaign you run. In this manner, you can tell which agent is working hard and who isn’t.
Several telemarketers calling all day are not common in large companies. They optimize their procedures to get the most calls in the allotted period. They frequently employ dialing software from my company’s call center to accomplish it. Powerful features found in these systems include automatic call distribution, interactive voice response, and autodialing.
It’s great when you can just pick up the phone and talk to someone who wants what you’re selling. Even better is when you add that customer to the pipeline so you can learn more about them for your database. In other words, telling your agents the whole story isn’t that hard, and you should do it.
Telemarketing services are the best and fastest way to meet new people and spread the word about your business. It is also a great way to expand and innovate, if you don’t want to use traditional sales methods. BPOs can also help you adopt a progressive strategy. They can be your lifetime partner if you want to.
Now that small businesses have access to a lot of new technology, telemarketing is no longer just for big businesses. It can be for anyone.
Magellan Solutions ensures to provide the top-notch telemarketing services tailored-fit for your organization that’d help you promote and sell your goods and services to boost your sales.
With 18 years of expertise in the field, we take great pride in offering only the best call center services appropriate for small and medium-sized businesses. On top of that, we are an ISO-certified and HIPAA-compliant outsourcing company.
Give us a call and let’s talk about your company’s needs and business resolutions.
Contact us today for more information.
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