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With an ever-increasing population of buyers and consumers, one may think generating qualified leads is easy. All businesses share the same goal — to attract new customers. However, catering to modern consumers has never been that easy. Business owners and marketers are challenged to keep customers engaged and convert that to sales.
Several proven B2C lead generation ideas can benefit a business when put into practice. B2C lead generation ideas must be personalized, innovative, and focused on providing value to customers. These are the five most effective B2C lead generation ideas you can start doing to improve business visibility that can boost your sales.
Proven B2C Lead Generation Ideas and Strategies You Must Try
Most businesses fail to come up with up-to-date B2C lead-generation ideas. They tend to overlook the importance of personalization in targeting their audience accordingly. This means bombarding their target market with messages that don’t match their expectations. To avoid these blunders, adopt these B2C lead generation strategies to boost the quantity and quality of leads you get from your marketing efforts.
1. Leverage the power of video marketing strategy
The key to developing successful content is to present prospects with easy-to-digest information. For instance, adding videos to your content makes perfect sense.
Videos were decisive in capturing consumers’ attention compared to static ads. This medium can potentially cater to the needs of various market segments. Video content, like animated videos, can tell a story, whether it be about a product or customers. With video content, you can share compelling messages that connect with your audience and get them to take action.
To take advantage of video marketing, you must focus on how you tell your story without being salesy. Also, consider incorporating a call-to-action to persuade your potential customers. These actions may include browsing a product catalog, starting a free trial, consuming more content, etc.
2. Incorporate SEO into your marketing strategy
Search engine optimization (SEO) is the foundation of successful content marketing. SEO helps increase the number of visitors to your website by giving you a higher ranking in search engines. Also, it guides you to create content relevant to your business and your target audience’s interests. Building content topics from what your customers are looking for is necessary for any content you make.
One way to incorporate SEO into your marketing strategy is to identify relevant keywords to bring traffic to your website. You can perform this by discovering phrases and words that link with your services and products. You may also conduct a keyword search on your competitors to determine terms that might be too difficult to rank.
It’s important to note that the keywords you use should be those your audience is searching for. After you identify relevant keywords, it’s time to develop an SEO strategy to improve your ranking using selected key phrases. To help you with your keyword identification, here are some free keyword tools you can use.
If you want to optimize your content with SEO fully, you may seek the help of SEO specialists to make your content more attractive to your audience.
3. Build relationships with social media
Social media has proven a powerful tool for businesses to connect with their customers more personally. It is reported that as much as 51% of Facebook and 67% of Twitter users are most likely to purchase from brands they follow. Consider also that people spend approximately 4 hours daily on social media, which is still increasing. Use this information to your advantage by building a more substantial social media presence.
Social media can help you introduce your brand and build relationships that convert leads into customers. Your first step towards utilizing the power of social media is to identify the right platform for you. Whether it is Facebook, Twitter, or Instagram, you need to know the platform capabilities of your choice. Doing so lets you focus your efforts and get the best return on your time investment.
It isn’t easy to leverage social media platforms to establish a solid customer base. You may invest in the wrong forum if you are new to online marketing. Outsourcing social media management services is in your best interest to avoid costly mistakes. Not only does it help you determine the right platform, but it also helps you provide an excellent customer experience.
4. Optimize your website
The 2014 Global Digital Statistics, Stats, and Facts reported 2.5 billion internet users worldwide. Imagine if all these people visited your website. Website optimization is one of the B2C lead generation strategies to ensure your website engages with modern customers. It should be optimized to provide a seamless customer experience. With the advancement of digital platforms, users have become reliant on their smartphones to research products. Your web design can have a significant impact on your overall user experience. Hence, you must design your website with your users in mind.
This idea requires a huge commitment to ensuring your website has a customer-friendly interface and navigation, regularly published customer-centric content, persuasive calls-to-action reinforced by appropriate, quality images, clearly categorized product pricing packages, and easy access to contact forms. Good website usability aims to make it easy for users to navigate the website and not disappoint them with a confusing navigation interface.
As one of the most efficient B2C lead generation strategies, web optimization requires a consistent, long-term application for it to be effective. Seek help from web developers to achieve an optimized website. This will help you get so much more value for your money.
5. Supplement B2C lead generation ideas with Facebook ads
Your eCommerce store does not end with creating accounts and posting products on your website. It would be best to let your customers hear from you and stay up-to-date on your business’s news. If you want to scale your business quickly, consider utilizing Facebook ads. According to research, 75 percent of consumers turn to Facebook before purchasing — a good reason to drive traffic to your eCommerce store.
Through Facebook ads, you can set a budget of your choice and pay for and run ads. You can access a larger target audience by publishing to your Facebook page. Facebook ads allow you to advertise your service or product to people by age, interests, behavior, and location. The advantage of Facebook is that it will enable you to target more precisely than any other platform based on the vast amount of data that it holds.
To further grow your eCommerce store, you should not only focus on upselling and cross-selling your products. Assuming your customers are growing, you need reliable eCommerce customer service to enhance the customer experience. But make sure you work with people with extensive knowledge of what you offer to serve your customers better.
Getting Started with B2C Lead Generation Services Through Magellan-Solutions
With B2C lead generation services, you can develop strategic ideas and appropriate messaging for your products and services. You could tap on Magellan-Solutions to make these ideas into reality to generate more qualified leads.
Outsourcing B2C lead generation services to us can help you cope with your growing business demands. It doesn’t only assist you in making outbound calls to guide your customers but also allows you to take advantage of the low costs and significant long-term results. Plus, you’ll get real-time accurate reporting and monitoring of your business’s performance.
Can’t decide which B2C lead generation strategy could propel your business? Fill out the form to get a free consultation.
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