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Home | Blog | Why Consider Outsourcing to a Healthcare Call Center

Why Consider Outsourcing to a Healthcare Call Center

By Magellan Solutions

Updated on June 4, 2024

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These days outsourcing healthcare call center services is a necessity. It’s the bare minimum for patients who expect healthcare providers to be efficient and attentive. It isn’t only limited to direct patient interactions. It also covers the usual initial touchpoint of most hospital visits — communication via phone call.

However, managing calls also presents a challenge, especially in the increasing demand for telehealth and telemedicine services.

Without a good healthcare call center, hospitals can suffer from increased patient frustration and higher medical call center staff turnover, to name a few.

With this in mind, how does your organization plan to stay on top of the ball?

 

Top Benefits of healthcare call center services

Outsourcing healthcare call center services deliver a range of benefits. If you haven’t already considered outsourcing, here’s what a contact center can do for you:

 

Better care of patients

Patient’s well-being depends entirely on the quality of the services they receive. The presence of live agents who are familiar with patients’ needs and have the skill and expertise to respond to different situations also helps create a positive experience for them. Automating the whole process, therefore, is a significant requirement for healthcare providers.

 

Minimize critical mistakes

Improving the accuracy of information delivered to patients can save lives. Reliable call centers use the latest technology to enable a seamless flow of information from healthcare institutions to patients.

 

Increase cost savings

Service providers have everything in place — expertise, technology, and all the necessary resources to keep a healthcare call center up and running. By eliminating non-core services, hospitals can operate optimally and eliminate costly errors that hinder their capacity to deliver quality patient care.

 

Handle call volume

A dedicated contact center can handle significant calls while keeping hold time and abandonment rates minimal. A commitment to first-call resolution can also translate to fewer escalations. This eases some of the pressure on your in-house staff without compromising the needs of your patients.

 

Scalability

Outsourcing to a contact center enables you to scale the offshore team and technology up and down as your client base and business operations grow. This gives you a lot of flexibility and control. This also helps your organization expand and reduce costs in the process.

 

Close the front and back office gaps.

Patients’ activity records and prescriptions can be challenging to manage. Healthcare call center services can improve efficiency by prioritizing and proactively distributing this task where appropriate. This also helps you gather business intelligence, improving and streamlining business operations. This, in turn, enables you to meet service level agreements (SLAs) and measure compliance.

 

Streamline collections

The collection is essential to any healthcare provider. A contact center can make readers more efficient and help improve the collection department’s productivity. For instance, phone payments using automated services are relatively easy to implement. This feature can be implemented as a standalone application dedicated to bill payments or embedded in a regular phone sales process.

 

Proactive service and patient engagement

Delivering proactive patient service and creating high levels of patient engagement continue to challenge healthcare professionals despite their qualifications and the availability of advanced technology. They still face hurdles to moving to a proactive health model.

 

Maximize staff efficiency

Outsourcing to a call center enables you to limit your hiring of essential hospital staff such as doctors, nurses, and allied health professionals. Stop wasting keeping an area outside of your specialization and focus more on improving the skills of your internal staff. Your chosen call center will take better care of your outsourced team.

 

Ensure compliance with appropriate legal, regulatory, and industry standards.

The confidentiality of patient data is considered an essential pillar of medicine. It guarantees trust between healthcare providers and their patients. To ensure the utmost protection of patient data, you might think it is better to keep all processes in-house. Outsourcing, then, can be out of the equation.

However, trusted call center companies have all the necessary certifications to ensure the security of all confidential and sensitive information you’ll entrust to them. You also have the option to transfer only call center tasks that only deals with primary and general studies.

What services can you outsource?

Healthcare call center services enable you to offer multichannel support through email, text messaging, or calls. This keeps the number of interrupted transactions that cause customers to switch to other providers to a minimum. Moreover, keeping customers informed of any developments so that they don’t have to call can help improve loyalty and, ultimately, have a positive impact on the bottom-line

Here are the non-clinical call center services that you can outsource:

Call centers also provide non-call (back office) services such as:

  • Payroll management
  • IT Administration
  • Claims processing
  • Data entry

For the complete list, you can ask your selected service provider.

 

When to outsource healthcare call center services?

Improving healthcare delivery begins with emphasizing core functions — treating patients. Meanwhile, enhancing its call center counterpart starts with realizing it is not a hospital function. It may be a crucial part of the overall healthcare operation, but it can stand better independently with the right professionals taking care of the job.

One of the earliest signs that it is time for you to let go of internal call center tasks happens when patient satisfaction scores are decreasing. Poor call center management significantly affects their experience, especially during the initial point of contact. As a critical stage, it can dictate a patient’s decision to continue hospital visits or find a better healthcare provider.

A high turnover of medical call center staff can be another sign. With the increasing job opportunities for the role outside, with better benefits and opportunities for career growth, many are tempted to resign. Offering them a fatter paycheck may work, but if their job is dead-end, it can’t make them stay. Instead of the never-ending process of hiring new associates, it would be better and cheaper to outsource this job to a company that takes care of everything.

 

Offshore outsourcing destinations like the Philippines are home to contact centers with proven track records and an unwavering commitment to excellence. Please fill out the form below to outsource your healthcare call center services to us.

 

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      Why Consider Outsourcing to a Healthcare Call Center

      Magellan Solutions

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