Telemarketing offer tremendous advantages for SMEs planning to outsource their business.
Business owners have several issues when it comes to cold calling. One of them is about convincing B2B prospects to listen to their pitch.
63% of potential customers lose interest during a telemarketing call as they feel like cold callers can’t give them relevant information that they want to hear.
It is the reason why the average conversion rate for many telemarketing campaigns is just 2%.
Many turn to outsourcing as it is 43% more efficient than generating leads in an in-house team.
In this article, we will check why call center services in the Philippines must be your go to solution when you want to deal with uncooperative B2B prospects.
As stated, many potential clients lose their interest with a product since cold callers can’t give them the information they want to hear.
It is due to the fact that telemarketers tend to be forceful when it comes to closing the sales immediately.
They immediately provide all the benefits of the product without actually asking the needs and expectations of the prospects.
However, perks and benefits of the product only contributed to 20% of customers buying decisions. 80% of the time, they base their decision on their customer service experience.
Moreover, 86% of these customers say they are most likely overwhelmed and annoyed if they get a lot of reviews of the product in just one conversation.
Therefore, listening to their needs and discussing what they said is one of the best and most efficient ways of telemarketing campaigns.
This is where Filipino telemarketers can come in handy. Many BPOs in the Philippines train their agents to listen and connect with their customers for easier conversation.
On top of that, Filipinos are naturally emphatic when talking with anyone. So, customers can get comfortable with your agents and they will eventually trust your service.
But, some business owners think that having this kind of conversation will prolong the sales cycle which will give customers an opportunity to look for another company.
Well, 63% of B2B customers who inquire about your service won’t convert for at least 3 months. Meaning there is no such thing as immediate conversion nowadays.
That’s why 22% of businesses now reach out to prospects on a weekly basis to further discuss their service.
It is also favorable for your potential clients as 77% of them said that they need to conduct more analysis first about return of investment (ROI) before making a purchase decision.
When your agent performs a cold call to your potential clients, they only have 3 to 5 seconds to catch their attention. Meaning they don’t have much time to discuss everything right away.
Besides that, your prospects clients usually receive at least 18 telemarketing calls per month. So, you may not be the first to talk to them about the same service.
These are some of the reasons why your agent should have a prepared script whenever they’re calling your prospects.
But, creating a word by word script is also not effective for your agents. They will sound robotic and would depend a lot on the script.
Thus, your script should be just a list of talking points that your agent can say while talking with clients.
Besides that, your BPO partner can also work on a script for leaving voicemails. There’s an 80% chance that your agent’s call will go to voicemail.
Your 30 second voicemail should include all the information they need to know. You can also put a date and time when you will call again so they can prepare if they’re interested.
Aside from phone conversation, planning a script is also effective in sending emails for your B2B clients. Personalized email gets a 4-10x response time compared to generic emails.
Your partner in contact center services Philippines can provide you several sample scripts and templates that you can use for your telemarketing campaign.
They will base all the script on the previous data and recording that you have for your clients.
Furthermore, they will create a set of guidelines and FAQs for your agents so they can get familiarized with customers’ needs.
Only 16% of B2B companies say that outbound telemarketing provides the highest quality of leads for sales.
Therefore, you need other platforms to reach your potential customers. The other three most commonly used B2B lead generation strategist are:
However, these strategies are not the only way to reach your customers. In fact, only 42% of organizations believe email as one of the most effective lead generation channels.
In terms of effectivity, here are some of the most effective B2B lead generation strategy:
|B2B Lead Generation Strategies||Effectivity Rate|
|Lead Nurturing Campaigns||57%|
Your Philippines third-party service provider can help you launch and manage all these marketing strategies.
For starters, your Filipino telemarketers can set an appointment about your event and webinars.
Customers find it more interesting rather than having a plain conversation with your sales people.
In addition to that, your outsourcing partner could also help you in research and creating white papers that you can distribute.
You can also work on monthly email newsletters or video presentations. Many Philippines BPO offer content writing and video production service for their SMEs clients.
To top it all off, you can also ask your call center partner to occasionally work on your social media presence.
You can generate 66% of your social media leads by just spending only 6 hours per week on social marketing.
These omnichannel services makes the telemarketing Philippines one of the leading providers for small and medium enterprises worldwide. They could reach customers using different platforms anytime.
In a recent survey, around 42% of sales reps state that a lack of quality data is their biggest challenge when performing lead generation.
Having no idea about the buying tendencies of your potential clients could result in a very low conversion rate.
In fact, 88% of business owners said they lose 12% of its annual revenue due to lack of customers’ data.
Lack of data is a prevalent issue as 82% of B2B decision makers think that agents are not prepared when they’re performing cold calling campaign.
It also wastes 27% of agents’ time or more than 500 hours a year since they have to do the research themselves instead of focusing on talking with prospective customers.
That’s why B2B lead generation companies in Philippines conduct research first before planning the actual telemarketing campaign.
By having data to back-up their claims about their product, sales people can make a follow up call with 7 out of 10 customers they contacted.
Having information about customers’ demographics is also a determining factor whether you’re getting enough quality leads.
Most telemarketing companies in the Philippines have a CRM system to qualify all the leads your agents generate throughout the campaign.
84% of outsourcing firms believe that having a CRM system is an efficient way to know which leads you can nurture.
It is important to know which leads you should nurture as 53% of organizations spend half of their budget in lead generation.
It means having an ineffective lead nurturing process could cost you a lot of money in the process.
On top of that, you have to make full advantage of your nurturing process because you can only convert 5% to 10% of your generated leads.
Unfortunately, only 56% of telemarketing companies verify their leads before forwarding it to their sales team.
As a result, customers lose interest in your service after the sales people pursue them.
Having an expertise in lead nurturing results in a 50% increase in sales-ready leads. On top of that, it will also reduce the cost of your campaign by up to 33%.
If you are an SME looking to outsource your telemarketing service then go to Magellan Solutions. We have 18+ years of BPO experience with more than 100 clients all over the world.
Here are some outbound telemarketing services that we have:
So aside from being a telemarketing destination, we are also the top telesales company Philippines.
Our Business Developers can help you in setting up your key performance indicators (KPI). KPIs will guide you and monitor the progress of your business with us.
We also offer guaranteed flexible pricing options based. Magellan Solutions understands that start-up business needs have limited funds in outsourcing services.
Our security is also world class because of different standard certifications. Magellan Solutions also has an ISO/IEC 27001:2013 Certification.
It ensures your company’s sensitive data is safe in our system. Our expert team provides security measures against phishing and data breach.
Contact us today and hire telemarketer Philippines. You will also get a free 60-minute business consultation. Please fill out the contact form below.
Contact us today for more information.
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