SaaS Sales Outsourcing: Does Your Company Need It?
Tips on How to Reduce Overhead Costs for Small Businesses
As you go on with your journey in finding effective sales and marketing strategies to boost your business, you will discover more about one of the best techniques to reach prospects, improve sales, and build brand equity— telemarketing outsourcing.
If you are wondering if telemarketing is still effective, you probably miss that it has learned to continue with the digital age. New types were developed with the use of modern tools and software. Outsourcing telemarketing greatly helps companies increase sales and improve their overall business.
If you want to know more about telemarketing outsourcing, read further as in this article, you will find out about the following:
- What is Telemarketing Outsourcing?
- Importance of Outsourcing Telemarketing in Businesses
- Different Types of Telemarketing You Can Outsource
- Benefits of Outsourcing Telemarketing
- How Outsourcing Telemarketing Companies Helps Increase Sales
- Cost of Outsourcing Telemarketing
- Where to Outsource Telemarketing Services
What is Telemarketing Outsourcing?
It is a powerful business strategy of hiring a third party for a specific direct sales and marketing method. The salespersons, commonly called telemarketers from the outsourced company, do virtual tasks of contacting potential clients to offer your products or services through phone conversation.
Aside from upselling and cross-selling, it can also utilize different outbound services. Some are:
- lead generation
- appointment setting
- cold calling
- market research
- debt collection
- lead qualification
- lead list updating; and many more.
Importance of Outsourcing Telemarketing in Businesses
Many come across telemarketing outsourcing when looking for a faster, more powerful, and more reliable process to expand customer reach. And yes, telemarketing does perform as promised.
For one, outsourcing telemarketing helps companies save costs, time, and effort. It may seem minor to some, but it isn’t for a business owner. In doing business, it is always important to maximize all resources.
Another, even if it is done only through a phone call, you can obtain important information from your potential clients. These data can be of big help to your organization. You can use this data to improve your telemarketing or business. It can be your way to get a fortune when done right.
Different Types of Telemarketing You Can Outsource
Before you outsource telemarketing, one of the first things to do is to determine the specific type of telemarketing to use and outsource for your business. The company you will outsource will not do it for you, as you are the one who knows your business from every angle. They are just there to help you execute your telemarketing campaign and ensure the success of it.
Here’s a look at the four types of telemarketing that you can outsource.
1. Inbound Telemarketing
From the name itself, you are the one receiving calls from the customers. The attention and interest of these prospects were obtained through broadcast advertising launched by your business. These are potential clients with a considerable possibility of purchasing your products or services. They contact you to get more information or maybe to buy already. They need a little push from your outsourced team of answering service.
An example is when you advertise your vacuum cleaner on social media. When a consumer also using that specific social media platform sees your ad and realizes he needs a vacuum cleaner, he will contact you to inquire through the telemarketers you outsourced. The prospect already has the intention to buy. This is why inbound telemarketing is considered a more profitable type.
2. Outbound Telemarketing
In outbound telemarketing, the telemarketers you hire are the ones who are contacting potential clients. Their goal is o introduce and offer your products or services through cold calling, considering its many benefits. This is more difficult compared to inbound telemarketing. This is why outbound telemarketing services cost differently from that inbound.
Most internet providers use this when they have a new product or an upgrade. Outsourced telemarketers commonly call existing customers to introduce and offer it. A proactive sales approach is needed for a more successful outbound marketing campaign. Therefore, you must be careful in finding a telemarketing service provider to partner with.
3. Business-to-Business (B2B) Telemarketing
Exclusively for business-to-business transactions only. Companies use this type of telemarketing to get in touch with other businesses. Its goal is the same as that of outbound— to market products and services as well as to introduce the brand itself. If B2B telemarketing is your angle, we highly suggest that you outsource telemarketers who have experience in the field for years, as they will be talking to business people or decision-makers.
For example, your business is about carpet cleaning services. Commonly, the ones using carpets are also businesses. With this, you will target companies with offices. Have your outsourced team of telemarketers contact them to offer your services with a great deal and value.
4. Business-to-Consumer (B2C) Telemarketing
This is the type of telemarketing that targets direct consumers. Here, like outbound telemarketing, the telemarketing service provider you hire will be the one to initiate the call to people who probably have an interest in your products or services. This is an efficient method to obtain more clients. Both B2B and B2C telemarketing are commonly considered outbound.
Knowing each type of telemarketing can help you determine the best fit for your needs.
After choosing the most appropriate one for your business, find the telemarketing service provider to outsource. It should be the one that will significantly contribute to your telemarketing campaign’s success and your company’s growth.
Benefits of Outsourcing Telemarketing
Telemarketing outsourcing can help bring success to your campaign and your business. With this, here are just some of the many essential benefits of telemarketing outsourcing that might change the way you think of it:
Outsourcing telemarketing allows you to get only what your business needs. It can help you save costs as it is flexible. You can adjust your campaign and processes based on your requirements.
It helps reduce time, effort, and operational costs while accessing professional telemarketers, advanced equipment and infrastructure, and many more.
Establish Stronger Customer Relationship
Outsourcing can help you build trust and a strong customer relationship with the help of the right telemarketing service provider. In addition, telemarketing is done by actual humans. Consumers would love to get in touch with humans more than chatbots.
Getting an idea of how to get the attention and interest of prospects is easier with outsourced telemarketers. They are experienced in this field. It allows them to have a grasp of the prospect’s personality to understand them better and find the spot where they can make consumers say yes.
24/7 Telemarketing Services
As telemarketing service providers commonly operate 24/7, outsourcing this area allows your organization to do business round-the-clock.
Telemarketing outsourcing companies have their way of accurately measuring the result of your campaign. They invest in databases and such. With this, you can see which areas are practical and which are not. It can help boost sales efficiency while getting instant results.
Like any other thing, outsourcing your telemarketing also has its disadvantages. One of the most common is that the team of telemarketers you hired may sometimes affect how people think of your business. It is especially if the telemarketers are not kind or friendly enough to potential clients.
Note that it is not sufficient that you are doing it correctly and with the right processes. It would be best to guarantee other things, like that you outsourced from the right telemarketing service provider.
How Outsourcing Telemarketing Companies Helps Increase Sales
If you are already convinced that outsourcing your telemarketing can play a massive part in the growth of your business and are now planning to outsource your telemarketing services, here are some ways how to maximize the use of your outsourced telemarketing company:
Make a Solid Telemarketing Plan
First things first. To start a telemarketing campaign, you need to have a strong telemarketing plan, one that can help you succeed in your campaign. Telemarketing service providers can help you land the best telemarketing strategy.
With their unique and effective result measurement, they can provide reports on which areas of the campaign are good and which are not. They can even suggest how to succeed in telemarketing, as your success is theirs. It also helps that they understand your products or services inadequately.
Obtain and Qualify Leads
Outbound telemarketing lead generation is an essential part of every process. Call centers specializing in lead generation can significantly help get quality leads. They are professionals knowledgeable in different areas, such as cold calling techniques, conducting research, how to turn prospects into buyers, and many more.
Get an Appointment for a Face-to-Face Meeting
This is the best thing to do when doing the B2B type of telemarketing. Businesses love to set meetings for a more transparent conversation and to get a chance for a better deal.
Telemarketers from telemarketing outsourcing companies know how to make decision-makers agree to a face-to-face meeting. The opportunity to close a sale is higher through this as you can adequately do the demo and answer their questions immediately.
Knowing the prospect is also more accessible through this. From the idea your outsourced telemarketers got about them, you can find a spot on how you can convince them to purchase.
Getting Attendees for Your Seminar, Convention, and Demo
Telemarketing outsourcing companies can help you get many bookings or even complete seats for upcoming events, such as seminars, conventions, or demos. They can help you gather interested people to attend using a leads list.
You can use these events to promote, sell, or launch your products or services. It is like increasing sales through appointment-setting services but with a larger audience volume.
Customer Reactivation and Follow Up
In any business, especially in telemarketing, keeping records of all your customers is essential. Fortunately, most telemarketing outsourcing companies ensure to keep records up-to-date. They will share it with you or give you access to it. With this record and utilizing telemarketing, reconnecting and doing follow-ups with your clients is more accessible.
These two processes can help you win 50% of your previous customers. These are the type of customers who are easier to convince to purchase as they have already tried your products or services. They are also the ones the telemarketers you hire should talk to first when you have updates and new products.
Knowledgeable in Cross-Selling
Your products and services will always have something that can make it even more significant. If you successfully convince the consumer to buy from you, never forget to do cross-selling. This is the best time to offer them these products and services.
Telemarketing outsourcing companies can help you with this.
There is a considerable percentage that they will also purchase what you are cross-selling. Who wouldn’t want to get the most out of what they have? The ideal strategy to make them say yes is to give them a discount. Consider that they already purchased something from you.
How Much Does Outsourcing Telemarketing Cost?
Getting the exact cost of telemarketing outsourcing is difficult as there are many factors to consider, such as:
A telemarketing company based in the U.S. charging per hour has an average hourly rate of around $20 to $75. Telemarketing outsourcing companies in Asia, such as the Philippines, cost cheaper but with the same quality of service, as the labor market rate in these countries is also lower.
Labor Market Rate
The labor market rate will depend on the outsourcing time and the third party’s location. Each country has a different economic status which affects the labor market rate. The demand and supply of the workforce also play a huge part.
The type of payment is also a factor. The average cost of a telemarketing outsourcing company charging per lead is around $35 and $60. But most telemarketing outsourcing services charge per hour. An offshore telemarketing service, which is much cheaper, charges an average price between $12 and $20 per hour.
The volume of calls you require and the number of seats needed. The count of telemarketing sales agents, materials, and equipment will depend on these two.
The length of the contract is also a factor. Some telemarketing outsourcing companies give significant discounts to those who will sign a longer contract term.
A list of prospects has an average cost of $300 per 1,000 names. There are additional charges. It includes working on a script and training employees.
It has an average cost between $300 and $500. We can estimate the cost of hiring a telemarketing service provider using these factors. But still, outsourcing is more cost-efficient than building your in-house team.
Magellan Solutions: Top Telemarketing Outsourcing Service Provider Philippines
One of the techniques to improve the sales efficiency of your business is to outsource telemarketing from a trusted telemarketing company. It is more beneficial than building your own sales team. This is why many companies outsource this specific area of their business.
Outsourcing telemarketing in the Philippines is a strategic way to get hassle-free and cost-effective telemarketing services. Filipinos are naturally hospitable. Their friendly voices will be a good factor in building good customer service and your telemarketing campaign’s success. They guarantee to provide value for money with quality service that can deliver excellent results. For these reasons, they are considered the top call center outsourcing destination today.
Outsourcing is beneficial to businesses. If you want your organization to grow continually, you need to keep pace with technology like telemarketing. Sometimes you need to revolutionize your industry to keep your company afloat. Utilize telemarketing as one of your sales and marketing strategies and get the most out of your campaign by hiring a telemarketing outsourcing company today for better results.
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