What is a Progressive Web App?

Progressive Web Apps (PWA) have become more and more widespread this past year.

PWAs are designed to be fast, work on any device, stay secure with HTTPS, and perform well on poor network connections. 

Staying true to the open nature of the web, they work across browsers and operating systems. It can be used similarly as a web app on Windows desktop, Android phone, and Chrome OS laptop.

These web apps can use Service Workers to send push notifications, or keep a local cache.

Telemarketing services in the Philippines are the best partners to market PWAs

PWAs have been receiving their fair share of interest from businesses. These apps are receiving a lot more now that organizations like Twitter, NASA, Lyft, Medium, Flipkart, and Starbucks are using them.

Its features have made them ideal for businesses that are looking to attain visibility at low cost and with little development effort. Thus, more companies are now exploring using PWAs as a way to make their businesses more profitable in the short run.

Let’s pay close attention to the benefits that Magellan Solutions has that have further made advancements for PWAs.

1. App-like look

PWAs look about 95% similar to native apps. This, in turn, gives the overall app-like feel to users. 

Progressive apps suppress the website feel by providing superior user experiences. They contain a full set of traditional app functionality:

• Navigation
• Animations
• Scrolling

Furthermore, they also provide database access and dynamic data.

2. Speed

PWAs load faster and demonstrate optimized web performance. PWAs make this possible by working faster due to caching executed by service workers. 

Apart from caching, service workers offer functionality usually performed by traditional apps:

• Offline experiences
• Periodic background syncs
• Push notifications

As a result, increased performance leads to high-quality user experiences and higher retention rates, scoring extra points for progressive web apps.

3. No installation required

Another advantage of PWAs is that it doesn’t need to be installed on your device. But there may be some that still need to be downloaded. 

Like a traditional mobile application, product engineers and designers from telemarketing companies Philippines give PWA its own icon on the screen. But it does so while avoiding the installation process. 

This approach also increases download speeds and significantly reduces the user abandonment rate, as users can easily access the PWA via a URL. 

PWAs are also easy to share because all the user needs to do is copy the link and drop it to a friend.

4. Multi-device compatibility

It doesn’t matter if you’re using an iOS, Android, a computer running Windows or Mac. PWAs will still be accessible. 

There’s no need to build a separate app for each platform, unlike traditional apps. This is possible thanks to responsive web design that lets browsers determine what device a user is browsing from and tailor the app accordingly.

All modern browsers other than Safari are compatible with PWAs. Thus, there would not be many difficulties with the user experience regardless of the device.

5. Forget ASO, welcome SEO

To attain official status, every native app needs to have an app store profile. There’s no way to avoid the tiresome process of app store optimization (ASO)(ASO) before going to market. 

To gain more users, it makes sense to have your PWA on App Store or Google Play Store. This means you’ll have to go through two app store optimization processes. Approval may take from one to several weeks. Additionally, every future update will have to be optimized as well.

Our PWAs are launched through an URL and web browser. Thus it doesn’t need to be uploaded to either the Google Play Store or App Store. It saves you saving money and time. 

Another great point of PWAs is their discoverability by search engines. Our content developers have the proper fundamental SEO principles in mind. As a result, your progressive app can become a great weapon in marketing.

6. PWAs are faster and cheaper to build

PWA developed by call centre services Philippines is much cheaper than developing a native app. 

In return, PWAs can reach more users, as they don’t depend on a specific operating system and don’t require installation. A PWA can also help startups and SMEs to see a faster return on investment (ROI).

Developing a progressive web app will cost somewhere around $3,000 to $9,000 as compared to a native app that will cost you around $25,000 or more.

7. PWAs provide security

Security is a priority for all businesses and institutions that deal with users’ data. If an online platform, be it web or mobile, fails to provide a secure connection for users entering sensitive information, it’s doomed.

New trends and security standards demand that websites dealing with customer data move to HTTPS since the previous HTTP standard is considered insufficient to guarantee data security.

When websites encrypt their data with the help of HTTPS, users can access PWAs safely.

Outsource your PWA set up to call center services Philippines

There are a few different reasons why users might install a native app for a certain website. They might visit it often, and want a dedicated home screen icon for it. The site might be slow or buggy, thus driving users to install the app in hopes of a better experience. 

However, many users will simply leave a website if the mobile experience is sub-par, much less download whatever app the site is offering.

Which is why our content developers and engineers found all the way stated above to help your business find more consumers. 

Contact us today and expand your reach with the help of Magellan Solutions’ progressive web apps!

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