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eCommerce Customer Service Helps Retailers Achieve Profits Long-Term
When you thought you had your customer service game down pat, the landscape changed. In a world where customers have quick access to large amounts of information and multitudes of communication channels, how do you keep up with their growing demands and create a positive customer experience each time? One of the best ways to enhance customer experience is to try an omnichannel call center.
Customers now expect brands to be accessible through several channels. Good thing omnichannel outsourcing can help you provide excellent customer service using the most convenient methods:
What is an Omnichannel BPO?
Many industries, including BPOs, have incorporated or are incorporating omnichannel support or customer experience, and BPOs are no strangers to this. The value proposition for business process outsourcing (BPO), which was previously centered on labor arbitrage and economies of scale, has evolved to meet the needs of the omnichannel customer.
It makes no difference whether a BPO’s clientele consists of marquee customers, top labels, or any other type of clientele; all are influenced by consumer behavior, feedback, and opinion. As a result, business process outsourcing (BPO) providers are evolving into omnichannel contact centers to develop a more comprehensive arsenal of communication tools – voice, email, SMS, IVR, web chat, social media, and so on. This triggered the shift from channel-focused to creating an ecosystem of channels where channels become irrelevant and only the overall customer experience is considered.
The Importance of Offering Omnichannel Support
We were already on the path to becoming a digital-only society, but social distancing has accelerated the process significantly. In the face of a global pandemic, brands need to be able to connect with their customers in a variety of ways. Businesses that adopted an omnichannel strategy have reaped benefits by rising to the top of their respective industries.
According to the data collected, companies with robust omnichannel customer engagement retain 89 percent of their customers, compared to only 33 percent of customers who companies serve with weak omnichannel customer engagement.
An analysis by Zendesk found that more than 35% of customers expect to be able to contact the same customer service representative regardless of the channel through which they communicate. It’s also important to remember that different demographic groups have other preferred methods of communication.
Take, for example, Generation Z, which includes people born around or after 1997 who are quickly becoming one of the largest spending groups in the country and the customers of the future to whom we must appeal. Averaging 6 hours per day online, Generation Z is the largest group of people who use the most recent social media platforms, such as WhatsApp and Instagram.
This makes it imperative that you conduct audience analysis and learn about the communication channels they prefer. By providing a variety of contact options, you make it easier for them to get in touch with you and for you to build relationships with your customers.
According to recent data, companies that provide omnichannel customer support experience an 89 percent higher rate of customer retention and satisfaction than those that do not offer such services.
Omnichannel service aims to make customers’ lives easier from beginning to end, eliminating any friction they may experience while interacting with a brand. Customer satisfaction as a result of this is increased. It is possible to provide a holistic ecosystem for your customers to exist and engage with your brand at their convenience by reducing customer effort, dependency, and time across all brand interactions.
Enhance Customer Experience via Five Channels
Some customers still prefer to make phone calls when there are issues, mainly if the problems in question are critical. For this reason, voice outsourcing services will remain part of a company’s omnichannel communication.
Customers send emails for concerns that don’t require an instantaneous response. They may send questions or feedback, and agents are expected to craft an appropriate response. Companies may rely on automated responses for routine or common inquiries, saving time and money. It also helps companies collect customers’ email addresses for future use.
Texting can be automated, giving customers a direct link to your company from their mobile phones. SMS has become increasingly important in customer relationships as more customers use it to communicate.
Customers appreciate the instantaneous and conversational nature of web chat. It’s beneficial for resolving issues that require the customer and the agent to share a screen.
IT and digital marketing are so important today. Social media is an excellent tool for building brand ambassadors. Customers will likely share positive experiences and praise their favorite brands on platforms like Facebook, Twitter, and Instagram.
But it’s not enough for you to have a strong presence on these channels. If you want to enhance customer experience, here are a few things to keep in mind:
Create a seamless experience.
You’ll have to be consistent and responsive across multiple channels to do this. Many customers switch from SMS to email to social media depending on what’s convenient, and you should be able to keep up.
Moreover, you need to retain any information you’ve gathered from previous interactions to pull it up when a customer contacts you again. Customers will appreciate your capacity to hold their knowledge because they won’t have to go through the process of providing agents with personal details.
Make sure your staff is fully-equipped
Your agents should understand each multi-channel services strategy and how they differ. For instance, customers expect to receive quick responses to calls and web chat, but not so with emails. They should be able to adapt to the peculiarities of each channel and use the appropriate approach.
Have a dedicated team or agent for each channel.
While it’s tempting to maximize your resources and have our agents handle multiple channels, assigning a channel to specific teams or agents is ideal. This prevents confusion and helps your agents focus better.
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