E-commerce businesses have surged in popularity in recent years. During the pandemic, the role of the e-commerce industry became even more important. However, the customer service experience is different for e-commerce businesses, and this can make or break your business. Fortunately, we can help with that. We compiled these e-commerce customer service best practices to help you deliver excellent customer service.
As an entrepreneur, you might be wondering if you need e-commerce customer service. Perhaps you have a brick-and-mortar establishment and only have a small social media presence. However, you still need e-commerce customer service as long as customers transact with your business over the Internet, and use online service channels or support channels.
Some businesses that popularly need this service are:
Tighter competition comes with the growth of the e-commerce industry. As a small business, providing great customer service and a smooth customer journey can be your competitive edge. You can achieve these by implementing the e-commerce customer service best practices for SMEs, some of which are:
Operating an online business means that you should be available to your customers at any time of the day. Providing round-the-clock real-time customer service reflects a genuine concern for your customers. When you care for them, they will also care for your business.
Some of the best channels for this are:
Online shoppers can also be frequent social media users. Thus, providing support in all channels that your customers use will make your brand more accessible. Having omnichannel support can help you with this.
Customers may try to reach out in all means possible. At times, you can receive two or more messages from a single person.
Unifying your communication channels will help you prevent confusion. You would know if the customer who messaged you on social media is the same person who sent an email with the same request.
One of the best considerations when providing customer support is by setting a standard time when responding to customers. And to the best of your ability, try to make it fast.
According to studies, the more you delay your response, the less satisfied your customers would be.
The shopping experience also matters a lot to online shoppers. Making your website easy to navigate would smoothen the shopping experience for your customers. The simpler your processes are, the better.
Many consumers prefer to shop using their mobile devices. Aside from making a mobile-friendly website, you can also create a mobile app for your business. But if you decide on the latter, make sure that any mobile phone supports the application.
Your actual products should match what your description says. You should not disappoint your customers by describing product features that do not match the product.
During checkout, you should also show them all the charges that go with their purchase. Because, remember, honesty is an important element in building trust and strong relationships.
Serving your customers does not always mean that you have to personally interact with them. Giving them support is great, but there are customers who prefer to help themselves. Indirectly help your customers by providing self-help materials, such as an updated and comprehensive FAQ section, blogs, explainer, and tutorial videos.
Send your customers updates about the status of their order. This will give them confidence with your business, and sends a message that your brand is worth their trust.
Not all customers will send you direct messages regarding their concerns with your product. There are times when they will post it on their social media accounts. Because of this, it is ideal to use social listening tools to find any customer concerns and issues related to your brand.
E-commerce customer service outsourcing is a time-efficient and cost-saving way of providing support to all your customers. It is an inexpensive way of building an efficient customer support team, while also streamlining your business processes.
Outsourcing is, perhaps, the best way to improve customer service and experience in your e-commerce business. It is more cost-effective compared to hiring new in-house staff, and comes with the following benefits:
E-commerce is a relatively young industry, so there are no standards yet when it comes to the pricing. However, there are general factors that affect the cost of e-commerce customer service outsourcing, such as:
Offshore outsourcing is an ideal option for competitive prices. Countries with bustling BPO industries, like China, India, and the Philippines, are the go-to areas if you are looking for cost-effective deals.
Magellan Solutions is a trustworthy e-commerce outsourcing service provider that specializes in customer service. We have been in the industry for over 15 years, and we make sure that our staff reflects this experience. Our company is ISO and HIPAA certified, so we can guarantee high-quality services with flexible rates.
Contact us today for more information.