Businesses need sales to earn. However, not all people are interested or qualified to avail of your product or service.
That’s why lead generation and qualification are two in-demand business process outsourcing (BPO) services.
Lead generation is about building interest in your product and services. Meanwhile, lead qualification feeds on this interest to make a sale.
We define lead qualification as the method of putting leads into categories to determine who is closer to or further along the sales process.
Usually, qualified leads are processed accordingly for more in-depth evaluation. It is a requirement to assess it first. It is to measure if the person will avail of the services offered by the business.
Lead qualification varies from organization to organization, though. It all depends on the type of business. Others hand out phone books to their employees and make one random call at a time. Some take a more measured approach. They only call those who are capable and willing buyers.
After qualifying the leads, telemarketers will handle the calls. It’s the telesales personnel’s job to close the sale.
Lead qualification is vital in increasing the likelihood of making a sale. They are the ones responsible for enticing customers to avail of a product or services. Without it, you are wasting your time getting dead leads. It also hurts your company’s profit.
Short answer: Yes!
You don’t need to worry about getting missed sales anymore. Agents can run a lead through a series of standard information-gathering systems to assess it. They can help you make each second of your business operation count.
Believe it or not, over 75% of generated leads never convert into sales. It is because most of these leads are not qualified or interested in your service or product.
A lead qualification company helps you nurture leads. It is the top reason why businesses outsource lead qualification. Even more so, it helps your company grow faster, save time and save money.
Effective lead generation does not need to be difficult or complicated. It will work if you hire the best person you can find. Either way, by following long-established best practices, even the smallest team can make a huge difference.
Magellan Solutions is a BPO company based in the Philippines. With over 15 years of industry experience, we offer high-quality call center services to all industries. We guarantee the quality of service, and our company is certified by ISO and HIPAA.
At Magellan Solutions, we train our agents to become customer service experts. We make sure that they have the necessary tools, equipment, and knowledge to efficiently serve customers. We want to extend our services even to small and medium enterprises, so we keep our rates highly flexible and competitive.
Get in touch with us now, and we shall discuss how our company can help your business. Fill the contact form below and get your 60-minute free business consultation with us today!
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