Key Differences Between Inbound And Outbound TelemarketingKey Differences Between Inbound And Outbound TelemarketingKey Differences Between Inbound And Outbound TelemarketingKey Differences Between Inbound And Outbound Telemarketing
  • Inbound Calling
    • 24 7 Answering Service
    • Virtual Receptionist Service
    • Phone Answering Service
    • Customer Support Outsourcing
    • Outsourced Technical Support
    • Omnichannel Contact Center
    • Multilingual Call Center Services
  • Outbound Calling
    • Telemarketing Services
    • Lead Generation Services
    • Appointment Setting Services
    • Cold Calling Services
    • Outsource Telesales
    • Market Research Services
    • Survey Processing Services
  • BPO Services
    • Accounts Receivable Services
    • Accounts Payable Services
    • Back Office Services
    • Call Center Outsourcing Services
    • Certificate Intelligent Document Processing
    • Community Moderation Services
    • Data Management Services
    • Debt Collection Services
    • Loan Processing Call Center
    • Outsource Form Processing Services
    • Recruitment Process Outsourcing
    • Staff Leasing Services
    • Virtual Assistant Services
  • Industry
    • Healthcare BPO Support Services
    • Legal Outsourcing Services
    • BPO Real Estate Services
    • Insurance BPO Services
    • Retail Outsourcing Services
    • eCommerce Outsourcing Service
    • Mobile App Customer Support
    • HR Outsourcing Services
    • 3D Rendering Services
    • Travel Outsourcing Services
    • Telecom BPO Services
    • Education Process Outsourcing
    • eServices Call Center
  • Content Hub
    • Blog
    • Resources
  • About Us
    • Facilities
    • Sample Recordings
    • Message From The CEO
    • Management Team
  • Contact Us
  • #1 SME Call Center Services and BPO Outsourcing Provider in the Philippines
    • Board of Directors
    • Company Overview
    • 24/7 Reservations Call Center
    • Accounting and Finance Operations
    • Applied Engineering
    • Computer Aided Drafting Service (CAD)
  • About Us
    • Application Sent
    • Blog
    • BPO Solutions
    • Accounts Payable Processing
✕
Benefits of Telemarketing
10 Important Benefits of Telemarketing
inbound telemarketing
Inbound Telemarketing: What Is It and Why You Need It

Key Differences Between Inbound And Outbound Telemarketing

inbound and outbound telemarketing

inbound and outbound telemarketing

 

Businesses that want to go beyond traditional marketing or advertising employ inbound and outbound telemarketing. They do it to attract more customers and increase their profits. Its fundamental concept is pretty simple: call more to earn more.

But how do these two differ?

What is Telemarketing?

First, let’s define telemarketing.

Telemarketing is a marketing strategy used to introduce products or services to potential customers via phone calls. Its end-goal is to encourage the prospect to make a purchase. It also helps in expanding a company’s customer base. 

Telemarketing doesn’t necessarily mean selling a product over the phone. There is a more distinct service for proactive selling which is known as telesales.

Other than generating consumer interest, businesses also use telemarketing to generate leads, promote events, conduct surveys, collect consumer data, maintain the connection with existing customers, or remarket products to past clients.

Meanwhile, nonprofit organizations and universities use telemarketing to raise funds and gather participants for an event. Political parties also utilize telemarketing during the campaign period to persuade voters to vote for their candidates. 

 

Inbound And Outbound Telemarketing, What’s The Difference?

Inbound and outbound telemarketing has the same function. Dynamic businesses use both types to fast-track their growth. Read on to know the differences between inbound and outbound telemarketing. Find out which of these types of telemarketing would work for you.

 

Inbound Telemarketing

Inbound telemarketing is the reactive type of telemarketing that encourages customers to call you first. To prompt your prospects to make a call, you need to have advertisements, networking activities, or other pre-sales efforts. You can also get a call by leaving a message or contact information through different channels. Some of which you can use are your website, social media channels, or direct mail.

In inbound telemarketing, customers already have the initial interest over your products or services. Your role is to answer all inquiries and provide more information about the product or service. Empathy is a key element during this stage. It will allow you to have a strong understanding of your customer’s needs and the solutions for it.

Once the customer has decided to make a purchase, you can begin taking orders.

Experienced inbound telemarketers can use upselling or cross-selling strategies to provide real and higher service value to customers. However, it can only be used during appropriate situations.

The challenge with inbound telemarketing lies before the call begins.

You need to allocate sufficient funds to produce a compelling advertisement using different media such as television, radio, print, or online. If you can’t get your message across, the likelihood of receiving calls is low.

But if you manage to catch the attention of your target market and interact with them properly, the conversion rate will become higher compared to outbound telemarketing.

Outbound Telemarketing

When people say telemarketing, outbound calling immediately comes to mind.

Outbound telemarketing is the proactive form of telemarketing. It requires you to actively reach out to targeted prospects you’ve never been in touch with before through unsolicited phone calls. It aims to raise awareness about your products or services among your target consumers and convince them to make a purchase.

Cold calling is harder than the inbound calling. As the term implies, you’ll find yourself being treated with a cold shoulder and rejection. It is because you will be dealing with customers who have not shown any interest in your product or service. Additionally, people commonly consider cold calls and sales agents as intrusive and annoying.

However, outbound telemarketing costs lower. This is best used by businesses that have a limited budget on advertising and marketing. You also have greater control since you are the one initiating the call. Its success depends on the quantity and quality of prospects you call daily using the best practices and strategies in cold calling. Although converting prospects is more difficult, you can still end up spreading information about your products to many people. 

To get started, you need to hire experienced telemarketers who have good sales skills and a high tolerance for rejection. Preparing a sales script with relevant responses to objections is also recommended.

 

The Key Difference

Inbound and outbound telemarketing both aim to generate customer interest. The biggest factors that differentiate the two are the method used and the level of customer interest present during the call.

Inbound telemarketing simply means taking calls and providing the right information to customers who have already shown their interest over a product or service.

Outbound telemarketing, meanwhile, is about making tons of calls to as many prospects as possible who have not expressed any particular interest yet.

 

B2B and B2C Telemarketing

Both inbound and outbound telemarketing can be used for business-to-business (B2B) and business-to-consumer (B2C) transactions.

B2B telemarketing refers to the activity of making sales calls to another business entity with the end-goal of building a partnership. The B2B market is small and focused and has a longer sales cycle.

B2C telemarketing, on the other hand, deals with consumers who might show interest or purchase a product or service from a business. The B2C market is large and is mostly transaction-based.

 

How to Get the Best Results with Telemarketing

To get the best results in inbound and outbound telemarketing, begin with a strong understanding of the product or service you are planning to market. You need to have enough research on your target demographic. This is so your telemarketing team’s effort in calling numerous customers won’t go in vain.

You should also set clear goals so your team would know what they need to accomplish on a daily, monthly, or quarterly basis. It can be about generating leads for your sales team, collecting data for your other marketing campaigns, or closing sales.

Writing scripts is optional but recommended. It is the key to delivering consistent messages and preventing mistakes. But if you’re confident of the skills of your telemarketers, you can simply tell them what you want to achieve without giving them scripts to carry out a more natural conversation.

Providing training on a regular basis and checking the quality of calls can also help you succeed in your telemarketing efforts.

 

Laws Governing Telemarketing

Because of its intrusive nature, several states and countries have implemented a telemarketing sales rule against companies that make unwanted phone calls.

The U.S. Federal Trade Commission established the National Do Not Call Registry which gives consumers the option to include their numbers in the list. Those who are in the DNC database are free from receiving sales calls except charities, nonprofit organizations, political entities, or survey companies that are not selling anything to consumers.

Australia also has a Do Not Call Register where consumers can register their numbers to prevent unsolicited sales calls.

If you are planning to use telemarketing, it is crucial to check the numbers on your list to prevent fines and penalties.

 

Finding a Telemarketing Company For You

If telemarketing activities are beyond your capacity and skills — or you want to cut costs — outsourcing is the perfect choice for you.

You can start by listing the qualified companies you can find through your personal network, directories, newspaper ads, and other reliable sources. Many specialized telemarketing firms and call centers offer this service. The good thing is most companies have toll-free numbers and free consultations. It enables you to ask whatever questions you have in mind.

Take note to look through their expertise, track record, technology, manpower, and company culture. It is also advisable to determine if they share the same mission and goal to ensure the success of your campaign.

When you find the right company for you, increasing your customers and earning more profits will become more attainable.

 

TALK TO US!

Contact us today for more information.

    You can also contact our numbers:

    Toll Free:1 800 371 6224
    US:+1 650 204 3191

    UK:+44 8082 803 175,
    AU:+61 1800 247 724

    Share this:

    • Click to share on Twitter (Opens in new window)
    • Click to share on Facebook (Opens in new window)
    • Click to share on LinkedIn (Opens in new window)
    • Click to share on Skype (Opens in new window)
    • Click to share on WhatsApp (Opens in new window)
    Magellan Solutions
    Magellan Solutions

    Related posts

    Woman writing in a coffee shop
    November 15, 2022

    Why Does B2B Sales Outsourcing Make Sense to MSMEs?


    Read more - Why Does B2B Sales Outsourcing Make Sense to MSMEs?
    A blog banner by Magellan Solutions titled Order Processing Call Center Improves 5 Steps Sales Workflow
    October 26, 2022

    These Revolutionary 5-Step Sales Workflow Improvement Boosts Efficiency


    Read more - These Revolutionary 5-Step Sales Workflow Improvement Boosts Efficiency
    b2c lead generation ideas
    September 14, 2022

    B2C Lead Generation Ideas and Strategies


    Read more - B2C Lead Generation Ideas and Strategies
    A blog banner by Magellan Solutions titled Ramp Up Sales With Outsourced Sales Team Philippines
    May 5, 2022

    Ramp Up Sales With Outsourced Sales Team Philippines


    Read more - Ramp Up Sales With Outsourced Sales Team Philippines
    Lead Generation for B2B and B2C
    April 16, 2022

    Lead Generation: What are the Differences Between B2B and B2C Markets?


    Read more - Lead Generation: What are the Differences Between B2B and B2C Markets?
    A blog banner by Magellan Solutions about Signs Your Outbound Telemarketing Services Is A Failure
    April 7, 2022

    Signs Your Outbound Telemarketing Services Is A Failure


    Read more - Signs Your Outbound Telemarketing Services Is A Failure

    Magellan Solutions Outsourcing, Inc

    California – USA (West Coast)
    100 Old Country Road Suite H, Brisbane, CA 94005, United States

    Florida – USA (East Coast)
    1900 South Harbor City Blvd, (East Coast Division) Suite 300 Box 48, Melbourne, FL 32901

    Philippines – APAC
    PB Mezzanine Floor, Summit One Tower 530 Shaw Boulevard, Mandaluyong City,
    Metro Manila 1552

    Philippines – APAC
    8th flr, Centris Cyberpod 5
    ETON Loop A, Diliman,
    Quezon City,
    Metro Manila 1103

     

    US: +1 650 204 3191
    UK: +44 8082 803 175
    AU: +61 1800 247 724
    hello@magellan-solutions.com

    INDUSTRIES


    Outsourcing for Legal Process BPO

    Outsourcing for HR Services BPO

    Outsourcing for eCommerce BPO

    Outsourcing for Real Estate BPO

    Outsourcing for 3D Service BPO

    Outsourcing for Mobile App BPO

    Outsourcing for Healthcare BPO

    Outsourcing for eServices BPO

    Outsourcing for Education BPO

    Outsourcing for Insurance BPO

    Outsourcing for Telecom BPO

    Outsourcing for Retail BPO

    Outsourcing for Travel BPO

    CALL CENTER OUTSOURCING & BPO SERVICES


    24 7 Answering Service

    Omnichannel Contact Center

    Customer Support Outsourcing

    Multilingual Call Center Services

    Lead Generation Services

    Cold Calling Services

    Interactive Voice Response System

    Staff Leasing

    Back Office Services

    Community Moderation Services

    Virtual Assistant Services

    QUICK LINKS

    About Us
    Sample Call Recordings
    News & Blog
    Resources
    Our BPO & Call Center Facilities
    Message from the CEO
    Privacy Policy

    ASSOCIATIONS

    Black and white Supplier Clearinghouse CPUC Certification Logo
    black and white philcall logo
    black and white Philippine Australia Business Council logo
    Black and white IBPAPlogo
    Black and white CCAP logo

    We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept”, you consent to the use of ALL the cookies.
    .
    SettingsI ACCEPT
    Privacy & Cookies Policy

    Privacy Overview

    This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
    Necessary
    Always Enabled
    Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
    Functional
    Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.
    Performance
    Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.
    Analytics
    Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
    CookieDurationDescription
    _ga2 yearsThe _ga cookie, installed by Google Analytics, calculates visitor, session and campaign data and also keeps track of site usage for the site's analytics report. The cookie stores information anonymously and assigns a randomly generated number to recognize unique visitors.
    _ga_EL2X6L0QDM2 yearsThis cookie is installed by Google Analytics.
    _gat_gtag_UA_6034499_11 minuteSet by Google to distinguish users.
    _gcl_au3 monthsProvided by Google Tag Manager to experiment advertisement efficiency of websites using their services.
    _gid1 dayInstalled by Google Analytics, _gid cookie stores information on how visitors use a website, while also creating an analytics report of the website's performance. Some of the data that are collected include the number of visitors, their source, and the pages they visit anonymously.
    Advertisement
    Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.
    CookieDurationDescription
    test_cookie15 minutesThe test_cookie is set by doubleclick.net and is used to determine if the user's browser supports cookies.
    Others
    Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet.
    SAVE & ACCEPT
    Powered by CookieYes Logo