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Home | Blog | In a Digital World, Why Get Telemarketing?

In a Digital World, Why Get Telemarketing?

By Yelyna

Updated on June 6, 2024

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Telemarketing Philippines methods; Traditions and innovations

Marketing has come a long way in recent years, driven by the development of digital marketing.

Traditional marketing methods such as direct mail, email marketing, and telemarketing have been joined by various alternate channels such as content marketing, social media, and marketing automation.

Despite the increase in marketing channels, many traditional marketing and lead generation channels remain effective.

What has changed, though, is how to maximize the value of traditional marketing, particularly where integrating a range of different marketing activities increases overall effectiveness.

 

Filipino telemarketers and how we integrate telemarketing in the digital age

With the invasion of digital marketing, traditional marketing tactics like telemarketing have been replaced by social media and content marketing.

People are no longer interested in receiving these calls, and they also have the means to ignore and block them altogether. Additionally, they can shop online, which makes the whole premise of telemarketing redundant.

But despite the criticism, the Philippines’ outbound call center still has advantages in the digital world.

Deploy Marketing Automation

When telemarketers from call center outsourcing Philippines gain the ability to track behavioral trends and engagement levels of the prospects, they earn an in-depth understanding of how to better cater to their needs.

Market automation lets them nurture prospects and all their interests during a personal contact – this ensures that the call is no longer cold but quite timely and appropriate.

When powered by marketing automation technology, a telemarketing campaign can bring in more inquiries and qualified leads than ever before.

Strengthen Quality Leads

The most significant advantage of telemarketing is its ability to generate leads, which is the primary objective of businesses and companies.

It has proven to be the fastest way of securing new customers by allowing call center services for Philippines companies to communicate with potential customers whom the company cannot reach. Lead generation is all about searching for the right customers many companies cannot find and failing at a good telemarketing strategy.

Saves Extra Costs

Choosing to telemarket over other marketing strategies is a great way to promote your business cost-effectively.

It saves you from the hassle of allocating a budget for door-to-door sales teams. You can also outsource the marketing process to other telemarketing companies who can do the legwork for you and give you an advantage over your competitors.

This further allows the company to control its budget objectives while leveraging its marketing activities.

Friendly And Accessible

Telemarketers from outbound telemarketing services in the Philippines are required to engage customers, and to do this, they must be cordial yet professional.

A friendly and approachable demeanor compels the customer to listen to you before they decide to take your offer. This helps you to tap out the maximum potential from the art of telemarketing.

Warm Calling

Cold calling can be very aggressive and might elicit negative customer reactions.

But thanks to digitally powered marketing automation programs, telemarketers can now indulge in warm calling. This means following up when customers have queries or complaints instead of calling them to sell their product or service.

This will compel your customers to listen to you and might lead to a prospective sales generation.

Work Smarter

Business networking sites like LinkedIn let telemarketing companies in the Philippines become the authority on lead generation. They can use professional networking resources to ensure the quality of all their leads so that they know who they are talking to and whether they are the right contact.

This makes telemarketing more efficient and effective, giving marketers all the information they need to find and nurture strong leads.

Prompt Feedback

The most crucial benefit of telemarketing is that it allows you to conduct surveys and collect feedback to measure the success of your campaign.

This creates a bond between the consumer and the company and maximizes direct communication, enabling the consumer to convey their questions and problems about the company’s products or services.

 

Telemarketing is a staple for contact center services in the Philippines

Telemarketing continues to thrive in this digital age despite the bad perceptions that surround it.

Telemarketing has been found to be useful in generating leads while also selling and driving revenue for a business. The effectiveness of telemarketing in this digital world lies in the level of personalization and exclusivity that it offers to customers.

Telemarketing not only generates leads and sales for the company but is also an efficient way of keeping in touch with customers who provide regular feedback for the company’s products and services. This allows the business to take constructive criticism and improve its services.

It can also prove very cost-effective for businesses with limited marketing budgets that want to generate maximum results from their campaigns.

These advantages testify to the fact that telemarketing is beneficial for businesses and companies even with the influx of digital marketing. Nothing can replace the power of one-on-one conversations with customers.

 

Where are the best B2B lead generation companies in the Philippines?

Many organizations utilize an outsourced telemarketing partner as part of their overall program strategy to achieve their customer contact goals.

At Magellan Solutions, our Inbound Customer Service, Inbound Sales, and Outbound Sales Outsourcing solutions allow our clients to focus on their core competencies. At the same time, we take care of their outsourced call center or telemarketing work from A–Z.

For over 18 years, we have provided proven leadership to ensure that each outsourced program receives the best combination of price, service, and performance.

Contact us today for a quote on our services!

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      Author

      In a Digital World, Why Get Telemarketing?

      Yelyna

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