Lead Generation: What are the Differences Between B2B and B2C Markets?Lead Generation: What are the Differences Between B2B and B2C Markets?Lead Generation: What are the Differences Between B2B and B2C Markets?Lead Generation: What are the Differences Between B2B and B2C Markets?
  • Inbound Calling
    • 24 7 Answering Service
    • Virtual Receptionist Service
    • Phone Answering Service
    • Customer Support Outsourcing
    • Outsourced Technical Support
    • Omnichannel Contact Center
    • Multilingual Call Center Services
  • Outbound Calling
    • Telemarketing Services
    • Lead Generation Services
    • Appointment Setting Services
    • Cold Calling Services
    • Outsource Telesales
    • Market Research Services
    • Survey Processing Services
  • BPO Services
    • Accounts Receivable Services
    • Accounts Payable Services
    • Back Office Services
    • Call Center Outsourcing Services
    • Certificate Intelligent Document Processing
    • Community Moderation Services
    • Data Management Services
    • Debt Collection Services
    • Loan Processing Call Center
    • Outsource Form Processing Services
    • Recruitment Process Outsourcing
    • Staff Leasing Services
    • Virtual Assistant Services
  • Industry
    • Healthcare BPO Support Services
    • Legal Outsourcing Services
    • BPO Real Estate Services
    • Insurance BPO Services
    • Retail Outsourcing Services
    • eCommerce Outsourcing Service
    • Mobile App Customer Support
    • HR Outsourcing Services
    • 3D Rendering Services
    • Travel Outsourcing Services
    • Telecom BPO Services
    • Education Process Outsourcing
    • eServices Call Center
  • Content Hub
    • Blog
    • Resources
  • About Us
    • Facilities
    • Sample Recordings
    • Message From The CEO
    • Management Team
  • Contact Us
  • #1 SME Call Center Services and BPO Outsourcing Provider in the Philippines
    • Board of Directors
    • Company Overview
    • 24/7 Reservations Call Center
    • Accounting and Finance Operations
    • Applied Engineering
    • Computer Aided Drafting Service (CAD)
  • About Us
    • Application Sent
    • Blog
    • BPO Solutions
    • Accounts Payable Processing
✕
A blog banner by Magellan Solutions about Signs Your Outbound Telemarketing Services Is A Failure
Signs Your Outbound Telemarketing Services Is A Failure
A blog banner by Magellan Solutions titled Ramp Up Sales With Outsourced Sales Team Philippines
Ramp Up Sales With Outsourced Sales Team Philippines

Lead Generation: What are the Differences Between B2B and B2C Markets?

Lead Generation for B2B and B2C

 

Every business is different and this is why it is important to have a specified marketing plan. In Lead Generation it is crucial to increase both the quantity and quality of leads. Businesses have to be aware of the two main market models: business to business (B2B) and business to consumer (B2C). But identifying your market model is only the first task.

Below is a short and, hopefully, succinct guide for companies wondering how to build their marketing, lead generation and sales team in either a B2B model or B2C model:

 

B2B Marketing

Business-to-business, or B2B, is the situation wherein one business engages in a commercial transaction with another business. This process normally takes place once:

• A business is obtaining materials to be used for their production processes from other businesses. B2B Marketing
• A business is using other business’ services for operational aims.
• A business is re-selling goods and services produced by other businesses.

Adapting this model and engaging in B2B transactions require understanding its differences and similarities with other types of models.

In marketing products to businesses, a business will make dealings with critically knowledgeable customers. A high level of expertise is required when communicating with the focused audiences. Marketers must have an in-depth understanding of the products and/or services being sold, including the technical details, aftersales service, problem resolution, and client management.

This model is intended for long-term buyers. A solid relationship between businesses must be established.

B2C Marketing

B2C Marketing

Business-to-consumer, or B2C, is a transaction directly between a company and its consumers, where the consumer is the end-user of the products or services. Examples of businesses using this framework are:
• Electronics (computer and gadgets) companies
• Software and games companies
• Restaurants
• Clothing, accessories and make-up companies
• Drug companies
• Car companies
• Food companies

This type of commerce is most effective with consumers who already have positive feedbacks with the company’s products and/or services.

 

The Biggest Difference between B2B and B2C Marketing

When it comes to lead generation, marketing, and the sales process, the biggest difference in characteristics between business to business and business to consumer is all of the above. The longer sales cycle in a B2B sales process is supported by other characteristics like the more rational decision-making and the emphasis on building relationships. On the other hand, the impulse- and brand-driven B2C market will have a shorter sales cycle by necessity. For a lead generation service, it is essential to separate B2B from B2C as a team established with characteristic specific for the market model will pay more dividends.

Read: “Why Outsource Lead Gen to the Philippines”

TALK TO US!

Contact us today for more information.

    You can also contact our numbers:

    Toll Free:1 800 371 6224
    US:+1 650 204 3191

    UK:+44 8082 803 175,
    AU:+61 1800 247 724

    Share this:

    • Click to share on Twitter (Opens in new window)
    • Click to share on Facebook (Opens in new window)
    • Click to share on LinkedIn (Opens in new window)
    • Click to share on Skype (Opens in new window)
    • Click to share on WhatsApp (Opens in new window)
    Magellan Solutions
    Magellan Solutions

    Related posts

    Woman writing in a coffee shop
    November 15, 2022

    Why Does B2B Sales Outsourcing Make Sense to MSMEs?


    Read more - Why Does B2B Sales Outsourcing Make Sense to MSMEs?
    A blog banner by Magellan Solutions titled Order Processing Call Center Improves 5 Steps Sales Workflow
    October 26, 2022

    These Revolutionary 5-Step Sales Workflow Improvement Boosts Efficiency


    Read more - These Revolutionary 5-Step Sales Workflow Improvement Boosts Efficiency
    b2c lead generation ideas
    September 14, 2022

    B2C Lead Generation Ideas and Strategies


    Read more - B2C Lead Generation Ideas and Strategies
    A blog banner by Magellan Solutions titled Ramp Up Sales With Outsourced Sales Team Philippines
    May 5, 2022

    Ramp Up Sales With Outsourced Sales Team Philippines


    Read more - Ramp Up Sales With Outsourced Sales Team Philippines
    A blog banner by Magellan Solutions about Signs Your Outbound Telemarketing Services Is A Failure
    April 7, 2022

    Signs Your Outbound Telemarketing Services Is A Failure


    Read more - Signs Your Outbound Telemarketing Services Is A Failure
    sales efficiency
    January 14, 2022

    20 Proven Techniques to Boost Sales Efficiency Now


    Read more - 20 Proven Techniques to Boost Sales Efficiency Now

    Magellan Solutions Outsourcing, Inc

    California – USA (West Coast)
    100 Old Country Road Suite H, Brisbane, CA 94005, United States

    Florida – USA (East Coast)
    1900 South Harbor City Blvd, (East Coast Division) Suite 300 Box 48, Melbourne, FL 32901

    Philippines – APAC
    PB Mezzanine Floor, Summit One Tower 530 Shaw Boulevard, Mandaluyong City,
    Metro Manila 1552

    Philippines – APAC
    8th flr, Centris Cyberpod 5
    ETON Loop A, Diliman,
    Quezon City,
    Metro Manila 1103

     

    US: +1 650 204 3191
    UK: +44 8082 803 175
    AU: +61 1800 247 724
    hello@magellan-solutions.com

    INDUSTRIES


    Outsourcing for Legal Process BPO

    Outsourcing for HR Services BPO

    Outsourcing for eCommerce BPO

    Outsourcing for Real Estate BPO

    Outsourcing for 3D Service BPO

    Outsourcing for Mobile App BPO

    Outsourcing for Healthcare BPO

    Outsourcing for eServices BPO

    Outsourcing for Education BPO

    Outsourcing for Insurance BPO

    Outsourcing for Telecom BPO

    Outsourcing for Retail BPO

    Outsourcing for Travel BPO

    CALL CENTER OUTSOURCING & BPO SERVICES


    24 7 Answering Service

    Omnichannel Contact Center

    Customer Support Outsourcing

    Multilingual Call Center Services

    Lead Generation Services

    Cold Calling Services

    Interactive Voice Response System

    Staff Leasing

    Back Office Services

    Community Moderation Services

    Virtual Assistant Services

    QUICK LINKS

    About Us
    Sample Call Recordings
    News & Blog
    Resources
    Our BPO & Call Center Facilities
    Message from the CEO
    Privacy Policy

    ASSOCIATIONS

    Black and white Supplier Clearinghouse CPUC Certification Logo
    black and white philcall logo
    black and white Philippine Australia Business Council logo
    Black and white IBPAPlogo
    Black and white CCAP logo

    We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept”, you consent to the use of ALL the cookies.
    .
    SettingsI ACCEPT
    Privacy & Cookies Policy

    Privacy Overview

    This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
    Necessary
    Always Enabled
    Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
    Functional
    Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.
    Performance
    Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.
    Analytics
    Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
    CookieDurationDescription
    _ga2 yearsThe _ga cookie, installed by Google Analytics, calculates visitor, session and campaign data and also keeps track of site usage for the site's analytics report. The cookie stores information anonymously and assigns a randomly generated number to recognize unique visitors.
    _ga_EL2X6L0QDM2 yearsThis cookie is installed by Google Analytics.
    _gat_gtag_UA_6034499_11 minuteSet by Google to distinguish users.
    _gcl_au3 monthsProvided by Google Tag Manager to experiment advertisement efficiency of websites using their services.
    _gid1 dayInstalled by Google Analytics, _gid cookie stores information on how visitors use a website, while also creating an analytics report of the website's performance. Some of the data that are collected include the number of visitors, their source, and the pages they visit anonymously.
    Advertisement
    Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.
    CookieDurationDescription
    test_cookie15 minutesThe test_cookie is set by doubleclick.net and is used to determine if the user's browser supports cookies.
    Others
    Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet.
    SAVE & ACCEPT
    Powered by CookieYes Logo