Survey data is the result you get from gathering responses from research participants. It is a fair representation of the opinions and perceptions of your target audience, and it forms the basis of informed decision-making in different contexts.
Furthermore, the data and the results you get during a systematic investigation depends on your method of collecting the information, the types of questions you ask, and the researcher’s degree of bias.
Before getting into survey marketing, it is crucial to understand the major types of survey data.
Primary Survey Data
Refer to first-hand information collected directly from the main source or target audience.
This is when the researcher draws up a set of questions and asks respondents who have direct knowledge of the research context to respond to these questions.
Furthermore, there are many ways to collect primary survey data in research.
• online questionnaires
• offline questionnaires
• face-to-face interview
• Primary data is more accurate than secondary survey data.
• The researcher has exclusive ownership of the research data.
• Gathering primary survey data is very expensive and time-consuming.
• Lack of feasibility, especially when you need to collect large volumes of data.
Secondary Survey Data
Information from third-party sources or information collected from primary sources in the past.
You can use bots to scrape and organize relevant secondary data from the internet.
• Secondary survey data is easily accessible, and you can get them through third-party sources like books, recorded interviews, and journals.
• Collecting data from secondary sources is a lot cheaper than primary data-gathering.
• The quality of data collected from secondary sources may be subpar. You can end up with irrelevant or exaggerated information that will affect the validity of your research results in the end.
• Some of the data sources are outdated, and there is no new available data to replace the old ones.
The methods used to collect survey data have evolved with the change in technology. It’s no longer the traditional pen-and-paper strategy. Instead, it’s keyboard-and-computer screens.
Less expensive than in-person interviews and may be more or less expensive than mailings. Access to some people is easier by telephone.
However, not everyone has one.
Fewer interviewers are needed to conduct telephone than in-person interviews. But because rapport and trust are difficult to establish by telephone, outsourcing to Magellan Solutions for calling services is the best option.
Mailed questionnaires give people time to think about their responses and to use resources at home or at work when responding.
On the other hand, there is no chance to ask probing questions or clarify information.
This is why we suggest outsourcing this method to us as we guarantee a collaboration between our call center agents and our tools to get the most accurate data.
This is the least expensive way to reach the greatest number of people locally and globally. Although not everyone has a computer, tablet, or smartphone, computers are available at public libraries and community agencies.
Online questionnaires may look easy to create, but in fact, are just as difficult as mailed questionnaires to do well.
Email invitations, reminders, and surveys themselves must be designed to be “responsive” to whatever type of device the respondent uses. This would mean having to create the survey by adjusting text sizes and graphics so that they are easily readable.
Our dedicated outsourced team guarantees an innovative design that makes you stand out but also approachable. Your surveys will not only give you answers but also attract traffic to your business.
Once designed, online questionnaires can be easily stored and used from year to year, revising as necessary.
We offer affordable and flexible survey processing services to meet the specific needs of the project and client. With the quality promise and business morals, we serve as a global player.
We have offered our trustworthy outsourcing services for almost 20 years. We want you to focus on your business accomplishments. Let your survey processing needs be taken care of by Magellan Solutions specialists. Leave us your information below and we’ll get back with a free quote!
Contact us today for more information.