Telemarketing Solutions Call Center is one of the pioneer services in the call center industry. A tried and tested solution that surely brings results, there are many ways telemarketing can drive revenue and improve your business performance.
While known mostly for cold calling, telemarketing has evolved many times over the years, constantly looking for areas to improve when it comes to making a connection with the target market and converting them into customers. Now that more channels are available besides phones, gone are the days where telemarketing relies strictly on phone calls.
Now that we know there’s so much more to telemarketing than cold calls, let’s explore the many different types of telemarketing services and find out which one is the best bet for your small business.
Telemarketing comes in many different forms, based on the channel it’s delivered in and the way it reaches out to potential partners and customers.
From simply calling possible customers, telemarketing has gone beyond phone lines, taking advantage of the technology available to cast a wider net in different markets. Making use of the internet through websites and social media, telemarketing is evolving for the better, and it’s time for small business owners to expand and cast a wider net just as much.
Outsourcing telemarketing solutions, when done right, can take your business to different heights. There’s no-one-size-fits all solution for every business as each has its own needs and goals, so it’s important to explore your business just as much as you explore your options. Outsourcing may be a big decision to make when it comes to fine-tuning your business, but once you learn the benefits, you’ll realize you’ll be getting a great value for way less.
To help you decide, let’s delve into the types of telemarketing solutions call centers can offer you and your firm.
When it comes to telemarketing, old doesn’t necessarily mean outdated. One of the pioneer services in telemarketing, cold calling is a tried-and-tested formula – directly calling prospects to establish a relationship and pique their interest enough to convert them into customers.
Telemarketing services providers still offer cold calling, with some making it their flagship telemarketing solution. With well-trained agents and a strategic script, cold calling is still telemarketing’s trademark service, for a good reason.
Inbound telemarketing, while lesser known, is just as effective. In contrast to outbound telemarketing, inbound telemarketing encourages prospects to call first, but not without pre-sales efforts and advertisements to generate interest beforehand.
But before a business dives into inbound telemarketing, it’s best to already stir attention towards the business and its offerings, and once prospective customers are interested, it’s best to have reliable inbound telemarketing ready to support.
In this age of social media, it’s easy to generate interest through strategically placed display ads and social media posts. The more you put your business out there for your market to see, the more likely they’ll get curious and finally look into what you offer.
This type of telemarketing is often interchanged with cold calling, but many are surprised to realize they are two completely different types of telemarketing.
Outbound telemarketing is proactive Telemarketing Solutions Call Centers (in contrast to its counterpart, inbound telemarketing, which is more reactive in nature). While it has an almost identical process with cold calling, outbound telemarketing is more refined in its approach – cold calling is simply reaching out to any possible customer, while outbound telemarketing gathers information about its market and aims the calls to people who are most likely to be interested in a purchase.
Now that the internet is a powerful tool when it comes to sourcing leads, outbound telemarketing can kick things up a notch and find businesses’ sure customers, minus the trial and error. If you want to be more proactive in reaching out to possible customers, then outbound telemarketing is for you.
Appointment setting might be new in the game, but its increasing popularity shows how effective it can be when it comes to converting leads into customers.
While often mistaken for cold calling and outbound sales, appointment setting is a league of its own. Appointment setters reach out to leads and secures a meeting for a sales pitch. While essentially not selling per se, they play a big role and making sure interested prospects actually act on their interest and engage with the business and its services.
Much like selling, appointment setting takes a completely different set of skills, especially in sales and persuasion.
Appointment setting needs to be supported by a strong sales team and effective sales pitches. If your sales team could use the push, then outsourcing appointment setting is for you.
B2B telemarketing is reaching out to other businesses to offer or generate interest in the goods and services your business offers. If your business offers services that have other businesses as a primary market, you might want to consider B2B telemarketing as an option.
B2B Telemarketing Solutions Call Center is the choice for businesses offering products and services specifically made to cater to fellow businesses. Industries such as software-as-a-service (SaaS), finance, healthcare and IT are often marketed through B2B telemarketing.
Unlike its counterpart B2B telemarketing, B2C telemarketing is a lot more common in the industry, as it directly establishes communication between a business and a prospect customer.
Both types of telemarketing follow the same process – directly reaching out to its market to create interest and generate engagement. For many businesses, B2C telemarketing is the choice due to its proactive approach when it comes to communicating with the target market. This may come in many different forms, such as cold calling.
There are many reasons why telemarketing remains to be one of the most effective marketing practices out there. Many customers appreciate a personal touch when it comes to communication, and telemarketing provides not only useful information about the services, but also creates a rapport between a business and its target market.
Now that you’re considering telemarketing to boost your business, you’re probably weighing down options. Where do you start? And more importantly, how much would it cost?
Good news is, there is an option that hits two birds in one stone when it comes to maximizing value and minimizing costs – outsourcing.
Outsourcing is a lot more convenient and affordable than you realize. With a reliable outsourcing provider, you can enjoy the benefits of expert telemarketing services minus the added costs of hiring and housing employees onsite.
For small business owners, time and money is of the essence, which is why outsourcing is often the go-to option for affordable and reliable business services done your way.
Getting a headstart on outsourcing might seem intimidating at first, and it’s easy to be lured away by attractive packages without a second thought. It’s always best to evaluate your business and figure out which type of outsourcing works for you, and which provider is the best at that service.
Magellan Solutions understands that every decision you make for your business needs to be a wise one.
With more than a decade of industry experience, we pride ourselves in providing only the top quality call center services designed specifically for small and medium-sized enterprises. An ISO-certified, HIPAA-compliant company, we guarantee quality services up to par with international standards.
Save time and money without compromising quality. Let’s talk about Telemarketing Solutions Call Centers today!
Contact us today for more information.
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