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Home | Blog | B2B Telemarketing: Is AI the Future?

B2B Telemarketing: Is AI the Future?

By Magellan Solutions

Updated on August 7, 2023

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Are Humans Still Essential in B2B Telemarketing?

Telemarketing for B2B plays a simple role. This is to market to an organization or people at work. It is aptly named business-to-business telemarketing. 

Telemarketing is indeed an old-school approach to business growth. However, it is proven effective as it is considered the most powerful in the B2B arsenal. Thus indispensable. 

The technique does not change when it comes to telemarketing. It is the innovation on how to do this effectively that changes. 

The use of Artificial Intelligence (AI) in telemarketing is inevitable. This means programming robots to do telemarketing for your business. However, this technique is yet to reach its perfection. 

AI becomes sophisticated as the day goes by. This means your potential customers might not even notice that they are talking to a robot. 

It is good to note that B2B telemarketing is not simply calling a prospective client. It is to have a conversation with them. Dialogue that will entice them to avail of the service or the product. 

Therefore the human factor to do these specific tasks is far from over. Your customers are people. It is common to prefer talking to a person too.

What is Outbound Telemarketing?

In this specific approach, telemarketing teams do outbound calls to prospective clients. This is for them to offer products or services to potential customers. Not just potential customers but targeted customers. 

This means these customers meet the qualifying standards and have the highest chance of availing of the service or product. This is sometimes called customer segmentation. 

Telemarketing companies do this to ensure every call is maximized. Reaching the full potential of such calls is equal to business growth. As well as broader customer reach. Which any business always wants to achieve. 

Outbound telemarketing is proven to be cost-effective. It also helps to maintain a positive relationship with existing customers. Also, to build a strong foundation with prospective customers. 

What is Telemarketing Outsourcing?

It is established that telemarketing is an effective business technique. It is a common practice for any business to outsource customer service offshore. Why? Because it is more cost-effective to do so than to hire in-house talent. 

For telemarketing outsourcing, Philippine call center companies offer this service. Cost-effective compared to their Western counterparts, Filipino telemarketers are a top choice due to their neutral accents. 

How to Choose Your Outsourced Telemarketing Services

BPO industries in Asia offer telemarketing services. That is a fact. Therefore it is up to you how you would choose your outsourced telemarketing services. You can do this by following these simple guides:

Assess Your Needs

This includes meeting with company stakeholders and decision-makers, such as your marketing and sales team. This is for them to set their requirements for the telemarketing service you want to outsource.

Interview Your Potential Outsourcing Partner

A simple Google search would ping tons of outsourcing companies for this service. A good trick is to assess how your prospect telemarketing vendor would handle you via call. This gives you a glimpse of how they would take your clients once you avail of their telemarketing services. 

Request a Proposal

Once you shortlist your telemarketing vendor, you can ask for a proposal. This is to ensure that their capabilities are on par with your requirements. 

Outsource Your Telemarketing Services With Magellan Solutions

We understand your desire for growth. We can provide telemarketers with impeccable capabilities that will expand your market reach. Our business development team can guide you every step of the way. 

Call us now for a free 60-minute business consultation. Please fill up the form below, and let’s start talking!


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      B2B Telemarketing: Is AI the Future?

      Magellan Solutions

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