Since the Covid-19 pandemic, demand for e-commerce is stronger than ever before. To meet these demands, e-commerce outsourcing is a solution to mitigate financial risks while coping with demand.
Outsourcing is a cost-efficient solution for rapid e-commerce business growth. You can outsource a wide range of tasks and services to optimize your online business. When you outsource, you can have more time to focus on the core of your business, and for inexpensive costs at that!
Are you an online entrepreneur looking to outsource your operations? Here, you will learn the basics of e-commerce outsourcing: what it is, why it matters, how it works, and where and how you can outsource.
In this guide, you will learn about the following topics:
For startups in the e-commerce industry, handling everything on your own may be feasible at first. As your business expands, however, the workload will expand, as well. Soon enough, you will find yourself stuck in simply keeping the business afloat instead of growing it.
Outsourcing lends you a hand (or several hands!) to propel your business further. When you outsource, you are hiring an external service provider to cover a certain business function for you. This process requires trust, so you need to choose a reliable service provider who can fulfill the needs of your business. Before you outsource for the first time, make sure that you understand the business process outsourcing well.
eCommerce outsourcing specifically deals with outsourcing solutions for e-commerce businesses. ecommerce outsourcing service providers offer a wide range of services for online retailers and any business that offers goods and services through the Internet. While these services include tasks that can be outsourced by all kinds of businesses, there are exclusive outsourcing services, as well.
Over the past few years, several studies have shown that 80% of e-commerce businesses fail within the early stages of their operations. While this number may sound alarming, an effective strategy can prevent you from adding to the statistics. Knowing which business elements to prioritize, for one, would certainly help you thrive.
Like in any business platform, every element counts in e-commerce. However, you need to pay special attention to some of them if you want to rise above the competition.
User experience (or UX) is concerned with your website’s ease and readiness for users. The UX on your website should make your customers feel safe while encouraging them to buy or convert.
Some aspects that make a good website UX design are:
The work does not end with creating accounts and posting products on social media. You also need to keep your customers engaged. Foster a healthy social media community, and have a helpful and relevant presence.
Content marketing is a digital marketing technique wherein you create and share content that is consistent, valuable, and relevant. This will help you acquire a following of a clearly defined audience, who are likely to convert. Distributing relevant and valuable content regularly also helps with search engine optimization and marketing (SEO/SEM).
As an e-commerce business, you need to keep your data accurate. You would not want to post the wrong prices, specifications, and descriptions on your product page. Outsourcing data entry services for your business will help you steer clear of these costly mistakes.
eCommerce outsourcing has its advantages and disadvantages. However, the pros tend to outweigh the cons.
These are only some of the pros and cons of e-commerce outsourcing. It is worth noting that the effects of outsourcing on your business would depend on your decisions and strategy. For example, most of the cons mentioned above are avoidable if you choose the right service provider.
You can outsource plenty of tasks in your e-commerce business. Most services offered by BPO companies are also applicable to e-commerce businesses. At the same time, there are also BPO services that specialize in e-commerce or are exclusively offered to businesses like yours.
There are plenty of BPO companies that cater to e-commerce businesses. However, not all of them can fulfill your business needs. Before looking to outsource, you should have a firm grasp of which parts of your business need to be outsourced, and how you want the job to be done.
When choosing an e-commerce outsourcing service provider, here are some factors you need to consider:
Considering the wide variety of e-commerce tasks that you can outsource, and that e-commerce is a relatively young industry, there are no standards yet when it comes to the pricing. Service providers usually tailor their services according to your needs and preferences as well.
In general, some of the factors that affect the price:
Offshore outsourcing is an ideal option for competitive prices. Countries with bustling BPO industries, like China, India, and the Philippines, are the go-to areas if you are looking for cost-effective deals. Contrary to popular belief, however, outsourcing to these countries is not only about the low labor costs. Countries with rich BPO industries are hubs for highly specialized talents. So, when you outsource offshore, you are hiring highly-skilled, but inexpensive labor.
Are you looking to outsource for your e-commerce business? You should consider outsourcing offshore, to maximize the benefits of outsourcing. Asia has some of the best countries for outsourcing. Among these countries, the Philippines may be your best bet.
The Philippine BPO industry, in general, is also trusted by businesses around the world, including major industry players. The Philippines has a bustling outsourcing hub, which continues to grow along with the global e-commerce industry. As the top call center country in the world, you can outsource almost every e-commerce service to the Philippines.
Aside from the array of services, outsourcing to the Philippines comes with plenty of benefits, as well. Some of its benefits include:
Magellan Solutions is a Philippine BPO company that caters to e-commerce businesses of all sizes. We have over 15 years of experience in the BPO industry, and we pass on to our staff everything we have learned over the years.
As a company, we aspire to offer high-quality support to all kinds of businesses. As such, we keep our prices competitive and flexible. So, even startups and small businesses can afford our services. To guarantee the quality and safety of our services, we maintain ISO and HIPAA certifications.
Contact us today for more information.
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